Advantages and Problems of Developing Local MICE Tourism in China International Import Expo (CIIE)

The advantages and problems of China International Import Expo (CIIE) in developing local mice tourism are as follows:

1, convenient transportation. With superior location conditions, it has a fast and convenient connection with airports, railway stations, docks, subway stations, expressway, urban light rail and national highways, which is conducive to the diversion of people and vehicles, passenger and cargo, traffic gathering, traffic guidance and traffic organization.

2. The venue is open. The land use rules are broad, there are large outdoor squares for outdoor exhibitions, audience activities, opening ceremonies and temporary storage, with sufficient greening and parking space, no visual obstacles, and sufficient reserved development land.

3. The environment is good. With patches of green land, water bodies and parks, they complement each other and become interesting, and the ecological environment and landscape conditions are superior.

4. The infrastructure is complete. The surrounding road system is perfect, and the electric power, communication, water supply and drainage, and comprehensive pipelines are conveniently laid and connected, and the capacity and pipe diameter meet the requirements.

5. It is conducive to development. Conforming to the overall urban planning is conducive to the formation of new functional areas, such as suburbs, areas with concentrated advantageous industries or emerging satellite cities.

6. Wide customer base, large product transaction scale, rich exhibition types, high density of people flow and logistics, and large amount of information exchange.

7. Question: The advantage of convention and exhibition center operators lies in venue management, lacking professional knowledge of convention and exhibition industry. If the exhibition is held separately, the effect may not be good. Cooperation with group exhibitors who hold professional exhibitions can only be a venue and provide related services, and it is difficult to enter the investment promotion work of the exhibition. There are also some group exhibitors who complain that their cooperation with venue operators often leads to unreasonable distribution of benefits.