Will tourism rebound after the epidemic?

The novel coronavirus epidemic at the beginning of the year directly brought the whole tourism industry to a standstill. Almost all major scenic spots have been closed, and all group tours have been cancelled. The blow to tourism is absolutely unprecedented. Will tourism rebound after the epidemic?

Experts pointed out that under the premise that the epidemic situation is completely controlled, tourism activities and tourism management are expected to start to recover and rebound rapidly in the first half of this year. At present, tourism enterprises need to control costs, accumulate strength, and make good preparations for the "Spring Warm bloom" of tourism.

Beijing introduced measures to ease the operating pressure of small and medium-sized micro travel agencies

On February 5th, in response to the impact of the COVID-19 epidemic, Beijing issued 16 measures to promote the development of small and medium-sized enterprises, which also brought benefits to the tourism industry hit by the epidemic. Among them, it is clearly required that "for travel agencies with standardized operation and good reputation, the quality deposit of travel agencies shall be refunded in full in accordance with relevant regulations, and shall be paid in due course after the end of the epidemic". At the same time, it is required to "give appropriate water and electricity subsidies to skating and skiing resorts affected by the epidemic"

Previously, on June 24th, 65438 10, the Ministry of Culture and Tourism issued a notice, requiring national travel agencies and online travel enterprises to suspend the operation of group tours and "air ticket hotels" products. 65438127 October, all outbound group tours and machine-added wine services were suspended. The Spring Festival is the peak of tourism. After the outbreak of COVID-19 epidemic, the cancellation and refund pressure of tourism enterprises is very great, and the impact can be imagined.

Zhang Jinshan, director of the Institute of Tourism Industry Economics of Beijing Union University, told the Beijing News that the competition in the travel agency industry is fierce, and small and medium-sized micro travel agencies account for the vast majority. This epidemic has had a serious impact on the tourism market during the Spring Festival Golden Week and the first half of the year. However, the registered capital and profitability of small and medium-sized micro travel agencies are limited. After their normal operation came to an abrupt end, they were hit hardest by the epidemic. In this case, it is of great significance to return the quality deposit of the travel agency in time to alleviate the shortage of liquidity, pay the recent operating costs such as labor and rent, ease the loss of leaving the group and booking the group, ease the operational difficulties and avoid the closure of small and medium-sized travel agencies.

In this regard, Zhongxin Tourism said that if the quality deposit refund policy of travel agencies can be effectively implemented, it will alleviate the financial pressure of many travel agencies in the near future, reduce the financial costs of enterprises, and help enterprises tide over the current survival dilemma and subsequent industry recovery. Xu, the chief brand officer, also believes that this move is especially beneficial to the short-term operation of SMEs and can alleviate the cash flow pressure of SMEs.

Trade associations, head enterprises, etc. Fulfill social responsibilities and rebuild confidence.

At the same time, the World Tourism Organization has shown confidence in the development of China's tourism market. Recently, the World Tourism Organization issued a statement saying that China has become a real leading force in global tourism in recent years. It is believed that tourism will provide important help for China to recover from the epidemic, which has been proved many times in the past. The World Tourism Organization emphasizes that after the outbreak, it should cooperate with the China Municipal Government to organize tourism recovery and revitalization activities at any time.

In the face of the losses caused by the COVID-19 epidemic to China's tourism industry, china tourism association, China Travel Agency Association, Beijing Tourism Industry Association and other industry organizations have also actively invested in epidemic prevention and control to assist in management. 65438+1On October 26th, China Travel Agency Association issued an open letter, urging all parties to introduce preferential measures for returning and changing visas to tide over the difficulties together, and issued a number of legal guidelines to guide travel agencies and consumers to return and change visas.

The outbreak of the epidemic in COVID-19 was sudden, and tourism enterprises also responded quickly, and issued a series of policies to guarantee the return and change of visas, so as to reduce the losses of consumers. On February 5, Ctrip announced the launch of a 65.438 billion yuan support fund to help cooperative suppliers ease the pressure of capital turnover. Flying pigs, hornet's nest and other enterprises also bear huge refunds from upstream and downstream. Liang Jianzhang, co-founder and chairman of the board of directors of Ctrip Group, expressed the hope that consumers would pay more attention to the industry partners involved in airlines, hotels and travel agencies. When they travel in the future, because they showed their responsibility and responsibility in the process of emergency cancellation.

In addition, companies such as Tongcheng and Zhongxin Tourism are also using their own tourism resources to launch online free clinic activities with platforms such as Good Doctor and Ping An Good Doctor. Wu Zhixiang, chairman of Tongcheng Group, said that apart from fully supporting the fight against the epidemic, we also have our own responsibilities, and we are confident enough to overcome the epidemic.

Tourism will rebound after the epidemic.

Under the influence of COVID-19 epidemic, tourism enterprises are also actively looking for a way out. Recently, many travel agencies, scenic spots, etc. Announced optimistic about the rapid rebound and positive trend of tourism after the epidemic.

Zhang Jinshan Beijing News told reporters that under the premise that the epidemic situation is completely controlled, it is expected that tourism activities and business will start to recover and rebound rapidly in the first half of this year. According to a recent article published by Liang Jianzhang, the COVID-19 epidemic may mainly affect the first quarter. In fact, the first quarter of the tourism industry is relatively off-season, especially in February and March after the Spring Festival, which is not the most critical business stage. Therefore, the annual impact is expected to be relatively controllable.

Although the domestic tourism market is basically stagnant at present, experts suggest that tourism enterprises can also "practice their internal strength" at this stage. Wei Xiaoan, a tourism expert, pointed out that tourism enterprises should "control costs, stabilize inventories, retain talents, retain brands and develop market segments". Zhang Jinshan also suggested that the tourism industry should control the cost in the near future, ensure the sustainability of its operation, study the impact of the epidemic on the industry and the changes of tourists' psychology and behavior in time, dispel tourists' worries and doubts, and innovate management and marketing methods to prepare for the recovery of the tourism industry.

At present, many tourism enterprises have taken action. Xu believes that tourism is greatly affected by the epidemic, but it is also very resilient. Once the demand for social tourism is released, it can rebound quickly. As an enterprise, we should be fully prepared to deal with the rebound in all aspects. Once the market opportunity comes, we will quickly follow up the market demand. At present, CYTS is working hard to develop products. In this regard, Zhongxin Tourism also expressed optimistic expectations that it will usher in the full release and rebound of the currently contained consumer demand in the third or fourth quarter at the latest. At present, we are also strengthening communication with suppliers, doing a good job in the study of new consumption trends, stocking a number of new products, and accumulating strength for the outbreak of tourism consumption after the outbreak is lifted.