Traditional Culture Encyclopedia - Travel guide - Why are tour groups so cheap?

Why are tour groups so cheap?

1. Price: Low-priced advertising slogans for tourists are the most widely used marketing means for the team. These low prices are not really low prices, but are trimmed on the basis of high prices, giving consumers the illusion of "half price", and in the actual consumption process, many extra expenses are often attached, which makes consumers think that "increasing prices and reducing prices" can reach the final purchase price and so on.

2. Additional services: the "service fee" that consumers are entangled in, such as shopping recommendation service, tour guide service, providing meals, purchasing transportation ticketing service, and purchasing special products. , which hides the trap of deformation.

3. Quality: tourist attractions, restaurants, etc. They are all labeled with low prices. In fact, there are many problems of shoddy goods, and the use of low-cost information dissemination methods such as folk rumors has caused tourists to misunderstand the low price of holiday tour groups. Tourists' obsession with the idea of making a holiday at a small loss is actually a "service pit" dug by the tour leader from the income of "collecting" extra services.