Spend tens of thousands of dollars as a homestay partner. Is homestay crowdfunding reliable?

Compared with star-rated hotels, it is more personalized and better than express hotels. The key is to experience the local customs. In recent years, B&B has been very popular. It is not cheap to build a homestay, and it is less likely that the homestay project will get financing from banks at present, so homestay crowdfunding has also been favored in recent years.

20 17, 1 1, the homestay brand "Kyoto, Su Min, Man Zi" was personally launched by Xue Manzi. Once on the crowdfunding platform, it was robbed in just 1 second, and it was over-raised in 8 minutes. Insiders pointed out that homestay crowdfunding is one of the concepts of "crowdfunding+"derived from the current crowdfunding boom, and there are inevitable industry factors behind the rapid development of "crowdfunding+tourism".

"You can become a shareholder of B&B by investing tens of thousands of yuan, and you can not only enjoy a few free nights every year, but also get a profit dividend." This is why many people are optimistic about hotel crowdfunding projects. However, there are also a series of bottlenecks and problems in the development of hotel crowdfunding, such as the saturation of the number of hotels, the convergence of types, the inability to keep up with services, and the imperfect supporting facilities. There is a bubble hidden under prosperity.

B&B crowdfunding blowout

After the Spring Festival, investor Lao Luo once again rushed to Nanping, Fujian to inspect the B&B project. "After the opening of the high-speed railway, it is particularly convenient here. Since last year, there have been more and more high-speed railways along Wuyishan." He told reporters that he will prepare to open a homestay near Wuyishan in the near future. This homestay project adopts the popular crowdfunding method.

In the Xiamen Zeng Cuo An Village Villagers' Hostel Project initiated by a crowdfunding platform, participants can become primary builders and enjoy 0.5% equity of the project as long as they invest 1.75 million yuan; With an investment of 35,000 yuan, you can become a senior builder and enjoy the equity of 1%. According to the public data of the platform, as of February 25, the number of supporters has reached 599, and the funds raised have exceeded 2.83 million yuan.

There are many similar homestay crowdfunding projects. In Let's Get Started, there are four or five homestay crowdfunding projects in Xiamen. Teacher Zheng's homestay project named ONEDAY won the support of nearly 1 0,000 people and raised nearly 3 million yuan. Although only 300 people participated in Mr. Zhao's homestay project, 3.825 million yuan was raised. Crowdfunding in Mengda, several young people in Xiamen are crowdfunding the homestay project LiHo, which has been completed, and the crowdfunding funds have reached 122.70% of the target amount.

B&B crowdfunding is becoming a branch that cannot be ignored in the crowdfunding industry. Crowdfunding models include private equity crowdfunding, income rights crowdfunding and consumer crowdfunding. In the "cold winter" of crowdfunding industry, homestay crowdfunding is in full swing. Various public financing platforms have set up special sections, and some have even transformed into comprehensive service providers specializing in the B&B section, and the service content has also increased land selection support, customer source drainage, butler training and so on.

According to the latest statistics of Renchuang Consulting, as of the end of February 20 17 and 17, there were 294 crowdfunding platforms in operation nationwide, including 4 new platforms, and a number of B&B crowdfunding products were snapped up on the platforms, and many platforms such as Colorful Investment, Crowdfunding Network, Ant short rent and JD.COM Crowdfunding were in full swing.

Hidden risks

Although B&B crowdfunding is very hot, in the eyes of the industry, the B&B investment dividend period may have passed, and the industry risks cannot be ignored.

Investors participating in the homestay crowdfunding project first face the problem of difficult preliminary investigation. After all, the quality of each B&B project operation team is different, and the houses and land are complex and diverse. In addition, there are still hidden dangers in income recognition, distribution and capital security in the later period.

Insiders pointed out that there are still policy risks in B&B crowdfunding. Although homestays are generally good at present, some homestay projects have been launched without land use permits and building permits due to disorderly development in the early stage, and there is a great risk of being ordered to rectify in the later stage.

20 17,10 In June, the National Tourism Administration issued the first homestay standard, Basic Requirements and Evaluation of Tourist Homes. Since the implementation of the new regulations, many B&B booking platforms and B&B enterprises have actively rectified and developed according to standards and norms, but the chaos of B&B that plagues tourists such as safety, sound insulation and hygiene is still difficult to end.

In addition, according to the statistics of MTA, since the second half of 20 16, the occupancy rate of a large number of homestay brands has slowed down or even declined, and the number of inns and homestays in many places has dropped significantly.

Pay more attention to marketing significance

Although there are hidden concerns in B&B crowdfunding, in the eyes of relevant people, the significance of B&B crowdfunding marketing promotion is greater than fundraising. Wang Jinan, a professor at Jimei University School of Finance and Economics, said that from the perspective of the project, homestay crowdfunding is actually publicity+fundraising. If it is only to raise money, crowdfunding is actually not cost-effective, which consumes energy and gives investors a higher return than bank loan interest. B&B chooses crowdfunding more to improve market awareness and participation of consumer groups.

"On the one hand, crowdfunding attracts more people to invest, on the other hand, it is also to obtain more customer resources." Mr. Luo, an entrepreneur, said that through crowdfunding, many interested consumers will become partners and bring more customers through them, which is also an accurate marketing model.

Cao Lei, director and researcher of China E-commerce Research Center, said that crowdfunding can quickly recover the funds invested in the project, but the sponsors should pay more attention to post-investment management in order to truly exert the value of capital. In addition, the crowdfunding platform should also pay attention to the risk management and control of the project.