Characteristic towns are not real estate. What foreign experience can China learn from?

China's sports towns are still in the initial stage of planning and construction, so we should actively learn from foreign experience when building characteristic sports towns.

First, pay attention to endowment and respect history. Whether it is chamouni, which focuses on sports experience and leisure industry, Montebelluna, which focuses on sports manufacturing, or Wimbledon, the hometown of tennis, its sports characteristics all originate from the spread of history.

Second, adopt "leading industry+diversification model". Successful sports towns all adopt this model, and its essence is the multi-attribute of sports industry. The relationship between sports and leisure tourism naturally exists (such as Chamonix, Wimbledon and Queenstown), and the manufacturing of sporting goods can be similar (such as Montebelluna).

Third, deepen industry standards and establish an emotional foundation. The foothold of sports town is product provision, and customers pay more attention to leisure experience (whether it is projects or products) in sports industry consumption.