Traditional Culture Encyclopedia - Travel guide - What abilities do you need to be a tour guide?
What abilities do you need to be a tour guide?
Tour guides should have a sense of patriotism, while providing warm and effective services to tourists, they should consciously safeguard national interests and national dignity and abide by the law.
In China, loving the motherland is the first condition for tour guides. Tour guides are not only representatives of travel agencies, but also representatives of the motherland. The words and deeds of tour guides are closely related to the motherland, especially overseas tourists, who observe and understand China through the words and deeds of tour guides. Moreover, tour guides explain to tourists the splendid culture of the motherland, magnificent rivers and mountains, brilliant achievements and bright future, all of which are full of patriotism. Furthermore, tour guide work is a part of the whole cause of the motherland, which has trained tour guides and created a good working environment and conditions for tour guides to give full play to their intelligence. Therefore, tour guides should be passionate about the motherland and complete every reception task.
Safeguarding national interests and national dignity is an obligation given to every citizen in our country by the Constitution, and it is also a basic obligation required by the Regulations on the Administration of Tour Guides. Every tour guide should put the interests of the motherland first, consciously safeguard the dignity of the motherland and the dignity of the nation, and turn the love for the motherland into the driving force for work.
Abiding by the law and discipline is the political quality that a tour guide must have, and it is also the obligation of every citizen. As representatives of travel agencies, tour guides should especially establish a high sense of law and discipline, conscientiously study and abide by relevant state laws and regulations, abide by the rules and regulations of the tourism industry, strictly implement service quality standards, strictly observe state secrets and business secrets, and safeguard the interests of the state and travel agencies.
Second, ideological quality.
Tour guides should have excellent moral quality and noble sentiment, abide by public morality and be loyal to their duties.
Serving the people is the core of professional ethics and collectivism is the principle of professional ethics system. It is necessary to advocate the spirit of serving the people and collectivism among all people, especially tour guides, respect and care for people, love the collective, be enthusiastic about public welfare, do good for society, and oppose and resist money worship and egoism. Correctly handle the relationship between individuals, collectives and the state. Travel agencies and reception units actually form a huge reception group, and tour guides are one of them. Therefore, tour guides should proceed from the interests of this large collective and the development of tourism, and rely on the strength and support of the collective to do their work well. Tour guides should carry forward the spirit of serving tourists wholeheartedly, closely combine this spirit with the service tenet of "guests first" and serve tourists enthusiastically.
Noble sentiment is one of the essential qualities of tour guides. Tour guides should keep learning, improve their ideological consciousness and strive to combine personal utilitarian pursuit with national interests; It is necessary to improve the ability to judge right from wrong, distinguish good from evil, and distinguish honor from disgrace; Cultivate self-control ability, consciously resist all forms of pollution, and always maintain noble sentiments.
Tour guides should abide by social morality, be polite, be polite, behave generously, be dignified and steady, have a natural expression, be sincere and kind, and strive to overcome impolite living habits.
Tour guide work is a service work to spread culture and promote friendship, so it is also a very meaningful work. When tour guides provide tourist services for tourists from all directions, they can not only make many friends, but also increase their knowledge, broaden their horizons and enrich their knowledge. Tour guides should be proud of this. Therefore, tour guides should set up lofty ideals, closely link their personal ambitions with their career success, base themselves on their own work, be conscientious, study their business assiduously, keep forging ahead, devote themselves wholeheartedly to their work, and enthusiastically provide quality services to tourists.
Third, professional quality.
Tour guides should have strong organization, coordination, adaptability and other independent working ability and language expression ability.
Tour guides often lead tour groups to travel abroad alone, away from the headquarters of travel agencies or even their cities, or even abroad. The overall organization of the team, the overall implementation of the tour itinerary, the adjustment of the team atmosphere, the tour explanation, the communication with relevant parties, the confirmation or implementation of the transportation ticket, the life service of the team, and the handling of emergencies are all done by the tour guides themselves. This requires our tour guides to have the following four basic skills:
1, the ability to independently implement policies and independently publicize and explain.
Tour guides must have a high awareness of policy and legal system, and should use relevant state policies, laws and regulations to guide their words, deeds and work; It is necessary to strictly implement the reception plan of travel agencies; We should actively expound China's long and splendid history and culture and current principles and policies; Introduce the great creation of China people and the great achievements of socialist construction, as well as the construction and development of various regions; Answer all kinds of inquiries from tourists.
2. Strong organization and coordination ability and flexible working methods.
After receiving the task, the tour guide should arrange and implement the tourism activity plan, and lead the whole group to swim well and have a good time. This requires tour guides to have a certain ability of organization and coordination, be highly targeted and leave room when arranging the activity schedule, pay attention to every method when organizing various specific activities, grasp the changing objective situation in time, take corresponding effective measures flexibly, and try their best to be the commander of tour activities.
3. Be good at dealing with all kinds of people.
The work objects of tour guides are extensive and complex, and being good at interacting with all kinds of people is one of the most important abilities of tour guides. Dealing with Chinese and foreign people with different levels, different qualities and opposite personalities requires tour guides to master certain public relations knowledge and be skilled in using it, have flexibility and strong understanding ability, and can adapt to the ever-changing atmosphere, improvise problems and do a good job in the relations between all parties. Tour guides have considerable public relations skills, which can facilitate their work and help improve the service quality of tour guides.
4. Ability to independently analyze, solve problems and deal with accidents
Dealing with accidents decisively, calmly and correctly is one of the most important abilities of tour guides. Accidents in tourism activities are inevitable, and whether they can be properly handled is a severe test for tour guides. Fearless in times of crisis, clear-headed, calm, decisive and agile, proactive and resourceful are the qualities that tour guides should have when dealing with emergencies.
In addition, tour guides must have certain language skills and skills. The tour guide eats by mouth. The explanation of tour guides is to convey all kinds of information to tourists through the language expression of tour guides, so that tourists can cultivate their sentiments and increase their knowledge. This requires a tour guide to have good oral English. Whether the tour guide explains beautifully and attracts tourists is an extremely important factor in the success or failure of tour guide work. Tour guides should use all kinds of explanation skills when explaining, whether in foreign languages, Putonghua, local languages or minority languages, they should be accurate, concise, vivid, vivid, to the point, fascinating and expressive.
Fourth, cultural quality.
A tour guide should have extensive basic knowledge, especially knowledge of politics, economy, history, geography, national conditions, customs and people's feelings.
"Regulations on the Administration of Tour Guides" requires that only those with senior middle school or secondary specialized school education or above are eligible to apply for the tour guide qualification certificate, which is the minimum academic requirement for applying for the tour guide qualification certificate. With the development of the times, modern tourism activities tend to pursue cultural knowledge. People hope to gain knowledge, experience and lessons through tourism, which puts higher demands on tour guides. Practice has proved that the tour guide's explanation and daily dialogue are the main sources for tourists to acquire knowledge. In order to meet the needs of tourists, tour guides should be knowledgeable and knowledgeable. "From astronomy to geography, everything. Only in this way can the explanation be backed by profound knowledge, rich in content and meaningful in words. Therefore, rich knowledge is the premise of doing a good job as a tour guide.
The knowledge that a tour guide needs to master is all-encompassing. Let's briefly summarize it.
1, knowledge of language and literature
The ancients said, "If a worker wants to do a good job, he must sharpen his tools first." Tour guides eat by mouth, and their "tools" for making profits are excellent language skills and solid language skills. A tour guide with a solid foundation in language and literature will naturally be fluent, euphemistic and charming.
2. Knowledge of policies and regulations
Knowledge of policies and regulations is essential knowledge for tour guides. Now it is a society ruled by law, and everyone should learn, understand and abide by the law. Policies and regulations are the guidelines for tour guides, and they are also the sharp tools for tour guides to deal with problems. The knowledge of laws and regulations that tour guides should master includes laws and regulations related to travel agencies and their operations, laws and regulations related to tour guides, laws and regulations related to the protection of consumers' rights and interests, industry norms of tourism service quality, national standards of tour guide service quality and tourism industry standards.
3. Tourism geography knowledge
This is one of the main materials for tour guides to explain, including the geographical overview of natural tourism resources, geographical overview and related knowledge.
4. Knowledge of tourism culture
China has a long history, which has given birth to splendid Chinese Yanhuang culture with a long history. Including: historical knowledge, legends of natural tourism resources, religious knowledge, literature and art, ancient gardens, scenic specialties, national folk customs, taboo customs and the evolution of humanistic tourism resources. This is also one of the main materials explained by the tour guide.
5. Knowledge of psychology and aesthetics
Tour guides work mainly for all kinds of tourists, and they also have to deal with the staff of various tourism service departments. It is sometimes complicated to get along with three members of the tour guide working group (full escort, local escort and team leader). Tour guide is a person's job, and the time spent with people is often very short, so it is particularly important to master the necessary psychological knowledge. Tour guides should keep abreast of tourists' psychological activities, do a good job in tour guide explanation and travel life service, and provide targeted psychological services so that tourists can get psychological satisfaction and spiritual enjoyment. Facts have proved that providing more psychological services for tourists is far more important than functional services.
Tourism is a comprehensive aesthetic activity. Tour guides should not only impart knowledge to tourists, but also convey the message of beauty so that tourists can enjoy beauty. A qualified tour guide should know what beauty is and where it is, be good at introducing beauty to tourists with different aesthetic tastes in vivid language, and use aesthetic knowledge to guide his appearance, because the tour guide represents the country (region) and is itself the aesthetic object of tourists.
6. Political, economic and social knowledge
Because tourists come from different social classes in different countries, some of them tend to pay more attention to some political, economic and social problems of their destinations and ask these questions. Some people often compare their local social problems with those of their destinations. In addition, tourists may see or hear some social phenomena in the destination at any time during their travel, which also causes them to think about some social problems and needs the corresponding explanation from the tour guide. Therefore, tour guides must master relevant sociological knowledge and be familiar with the country's social, political and economic systems, especially the great achievements of China's socialist construction, especially the economic construction achievements of tourist destinations.
7. Tourism knowledge
The tour guide guides the tourists around the destination. While providing tour guide services, we should also help tourists solve various problems in their travels anytime and anywhere. At this time, it is very important for tour guides to master the necessary tourism knowledge for the smooth progress of tourism activities. Tourism knowledge includes traffic knowledge, communication knowledge, monetary insurance knowledge, health and disease prevention knowledge, tourism knowledge and so on. Make fewer mistakes and get twice the result with half the effort.
8. International knowledge
Foreign-related tour guides should also master the necessary international knowledge, understand the international situation and international hot issues in various periods, as well as China's foreign policy and attitude towards related international issues; It is necessary to be familiar with the general situation of the country of origin or tourist reception, and understand its history, geography, culture, nationality, customs, religious beliefs, etiquette and customs taboos, etc. Knowing and being familiar with these situations will not only help tour guides to provide targeted tour guide services, but also strengthen communication with tourists.
Moreover, if the tour guide is familiar with the cultural differences between the two countries, he can explain the ins and outs to the tourists as soon as possible, and then let the tourists realize that they are traveling in a foreign country, and everything can't be the same as their hometown. Only in this way can they have an interest in enjoying the exotic atmosphere and exotic customs, and they can understand, forgive and cooperate with the tour guide for many confused and even unpleasant things.
In a word, we require tour guides to be "saints", not experts in all fields.
Five, physical fitness
One of the basic requirements of "Regulations on the Management of Tour Guides" for tour guides is physical health. Tour guide work is a highly integrated work of mental work and manual work, with complex work, large quantity and wide scope, strong mobility, large physical consumption, complex working objects and great temptation. Therefore, tour guides must have a healthy and strong body.
Sixth, psychological quality.
The psychological quality of tour guides is mainly the ability to guide tourists to master and adjust tourists' psychological emotions and their own good will quality. To improve the service quality of tour guides, we should not only provide high-quality functional services for tourists, but also provide targeted psychological services. Therefore, tour guides should understand tourists, their psychological activities and emotional changes, and at the same time strengthen their psychological endurance. This requires a tour guide to have a good psychological quality.
First of all, tour guides should have good observation ability and perception ability. Tour guides should be good at observing tourists, keenly perceive tourists' different psychological reactions, adjust their explanations and corresponding services in time, take necessary measures and use changeable methods to ensure the smooth progress of tourism activities.
Secondly, tour guides should be good at adjusting the mood of tourists and inspiring them to swim. In the process of traveling, tourists are often in a state of both excitement and tension. Tension easily makes tourists tired and affects their fun, while excitement urges them to explore, innovate and seek beauty with the tour guide. Tourists are in high spirits, full of fun and full of energy, so it is possible for tourism activities to achieve the expected goals smoothly. Therefore, adjusting tourists' mood, maintaining and improving tourists' interest in tourism is an important test of tour guides' working ability and talent, and also an important symbol of the success of tour guides' activities.
Third, tour guides should have good will quality. Will is a special form of human enthusiasm. It is a psychological process in which people consciously adjust their behavior to overcome difficulties and achieve predetermined goals. Good will quality is one of the basic guarantees for a person's career success. The will quality of tour guides is mainly manifested in mental health, peace of mind and psychological balance.
Mental health means that tour guides should have a healthy attitude. We should have a full understanding of the difficulties, twists and turns, and even setbacks that may be encountered during the tour, and be mentally or psychologically correct. But we should not be too pessimistic, we should have the courage and perseverance to solve problems. Don't get carried away when things are smooth, but face up to setbacks and actively seek solutions.
Calm-headed is to guide the tour to keep a clear head at all times during the tour, and to be calm, calm and orderly when things happen. Tact, flexible and friendly when dealing with all aspects of relations; When dealing with emergencies and tourists' critical complaints, we should be good at handling, reasonable, reasonable and legal.
Psychological balance ability is also called psychological endurance. Self-emotional restraint of tour guides is another basic guarantee for good tour guide service. In the process of sightseeing, strange guests, difficult things and unsatisfactory things may appear at any time. Tour guides should always be full of energy, warm and friendly, and consciously "serve" all kinds of tourists. What needs special explanation here is that the tour guide is the most direct and has the longest time to face tourists. Tourists who are dissatisfied with travel agencies and travel itineraries will be the first to "spray" on tour guides. At this time, the tour guide has become a punching bag for generations. In addition, there will be various accidents during the trip. For example, the local escort failed to arrive on time, but he could not be contacted for a while, and it was late at night; For another example, tourists don't pay "tips" at the end of the tour, and some tour guides may feel wronged and even cry. A psychologically healthy tour guide should always smile and never bring any unhappiness to the tour guide's work. Therefore, tour guides really need strong self-control and psychological adjustment ability.
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