What agency services do travel agencies mainly provide at present?

Although the business departments of various travel agencies may be slightly different, the main business departments of travel agencies are generally divided into three, namely, marketing department, planning department and reception department.

I. Marketing Department

Marketing research

Definition: Tourism market research refers to an activity in which tourism enterprises, in order to achieve specific business objectives, use scientific methods and through various channels and means to sort out and analyze marketing information, so as to grasp the current situation and development trend of the tourism market, and thus put forward plans or suggestions on the business problems of tourism enterprises as a reference for enterprise decision makers to make scientific decisions.

1, you need to be familiar with tourist attractions (introduction of scenic spots, transportation from Nanchang to scenic spots, time spent by different transportation, flight time, ticket price).

2. Suppliers who can provide tourism services (catering, accommodation, shopping, self-funded projects, etc.) near the scenic spot. , as well as their standards and distance from scenic spots).

3. Peer competition, how to use the network to find relevant information? .

4. Investigate the demand of this tourist route, and through what channels can we know the demand of this tourist route.

(B) Target market selection

Definition: Target market refers to the corresponding market segments selected by travel agencies according to their own advantages on the basis of market segmentation.

Subdivision program:

1, select the market segment.

2. Grasp the demand.

3. Analyze the possible market segments and make a preliminary segmentation.

4. Sort out the relevant information and determine the factors that should be considered when segmenting the market.

5. Name possible market segments.

6. Further analyze and integrate the market.

7. Select the target market for outreach and comprehensively evaluate the market potential.

(C) the production of marketing plans

Definition: Marketing plan refers to the planning of various sales means adopted by travel agencies to ensure the completion of annual marketing tasks.

Marketing strategy:

For group tourists:

1) product strategy; 2) Pricing strategy; 3) service strategy; 4) Brand management of travel agencies.

For FIT: 1) FIT market survey; 2) product strategy; 3) price strategy; 4) Promotion strategy; 5) Channel strategy.

For business tourists: 1) Paying attention to the research on the core and extension of business tourism service products is the basis for providing quality services; 2) Create business opportunities with differentiated services.

(D) the formulation of sales target plan

Definition: sales target planning refers to determining the annual market sales target according to the analysis of the market and decomposing it into monthly and quarterly sales tasks.

Promotion means:

1, direct sales: refers to the direct transfer of products by travel agencies to final consumers without intermediaries. The advantage is that the procedures are simple, because there is no middleman involved, which can reduce costs and increase profits. At present, direct selling is widely used by domestic tourists in China.

2. Indirect sales: refers to the travel agency transferring products to the final consumers with the help of middlemen. At present, China's international travel agencies mainly adopt indirect sales methods in their international inbound tourism business. This sales method is that China tourism enterprises are linked with foreign retailers, and the tourism products are sold to the tourism retailers, and then the retailers directly sell the products to tourists.

3. Multi-level sales: This sales method is the most commonly used and widely used in international tourism.

4. Multi-link sales: This sales method is also commonly used in international tourism. The advantage of this method is that if the general agent cooperates well with the travel agency, the general agent can go all out to actively promote sales; The disadvantage is that if the agent is not selected properly, it will directly affect the sales of tourism products in the market.

(5) Promotion of travel agency products

Definition: Promotion refers to introducing travel agency products to domestic and foreign tourists and travel wholesalers through various means and methods, using various channels and tools, so as to make them interested in travel agency products and finally realize the effective sales of travel agency products.

1. Tourism advertising refers to the use of certain media to convey information about various tourism products or services to potential customers in order to achieve the purpose of promotion. There are two main types of travel agency advertisements: one is the image advertisement of travel agency; The second is the advertisement of specific products.

2. Personal sales promotion: refers to the sales promotion method that travel agencies send salesmen to contact customers directly to speed up sales, also known as direct sales. Its main functions include transmitting information and intelligence of tourism products to customers; Persuade customers to buy the products of this enterprise and facilitate the transaction as soon as possible; Providing services to customers on behalf of travel agencies, such as consulting and introducing the characteristics of tourism products; It is also necessary to collect customers' opinions on products and feed them back to enterprises in time.

3. Public relations: The main function is to communicate information, coordinate the relationship between social organizations and the public, remove obstacles in the mutual relationship, and seek cooperation and support. It mainly grasps all kinds of information from the public in time through various modern means of communication, so as to adapt itself to the environment and provide suggestions for formulating correct business policies and strategies. At the same time, by conveying all kinds of information to the public in time, it won the understanding and support of all walks of life.

4. Promotion: also known as promotion. It is a short-term incentive activity provided by travel agencies to peers or customers, with the aim of inducing them to buy a specific product. This is a promotional activity that can produce quick results in a short time.

5. Online sales: As an increasingly influential way of information exchange, the Internet plays an increasingly important role in modern information transmission. As a promotion tool or means, Internet is a new promotion tool that can't be ignored by any tourism marketing subject at present.

Second, the planning and dispatching department

(1) definition

From a macro point of view, the foreign representative travel agency has established an extensive cooperation network with tourism providers (upstream and downstream industries), signed relevant agreements, and obtained the status of agents, thus ensuring the provision of various entrusted matters required by tourists and coordinating related plan changes and emergencies; Do a good job in internal liaison and statistics, and provide information services for travel agency business decision-making and plan management.

In a broad sense, travel agency planning and dispatching business refers to personnel work such as market research, information provision and planning for travel agency business decision-making, as well as business work such as overall arrangement, coordination and liaison, organization and implementation, agreement signing, inspection and supervision for realizing tourism planning objectives.

In a narrow sense, travel agency dispatch business refers to the specific work of arranging various tourism activities for tour groups in the reception business of travel agencies, including arranging accommodation, transportation, tourism, entertainment, shopping and other matters, selecting tourism partners, appointing tour guides, making tourism reception plans, and compiling tourism budgets.

(2) The responsibilities of the planning department

1, responsible for communication with travel agencies and hotels.

2. Maintain relations with tourist attractions, tourist hotels, tourist transportation departments and cooperative travel agencies. Responsible for booking tickets for tourist attractions and hotels, as well as dispatching tour guides and tourist traffic;

3. Do a good job of sending and receiving registration of team-related documents and sorting out team files to ensure the completeness of team information and make statistics.

4. Master the personal qualities, tour guide skills and employment records of company tour guides.

5. Be responsible for arranging tour guides according to the requirements of travel agencies.

6, responsible for the division and evaluation of tour guide service quality and grade.

7, responsible for the statistical work of tour guides.

8. Be responsible for accepting complaints about tour guides and making suggestions to the general manager in time.

9. Responsible for sorting out valuable cases during the tour guide.

10, responsible for the archives and personal data management of tour guides.

1 1, responsible for the social insurance of tour guides.

12, responsible for duty, meetings, telephone calls, comprehensive document drafting, letters and visits, message and letter processing, and file management.

13, collect and listen to the feedback information from other departments, strive to improve the quality of tourism products, reduce costs, and put forward reasonable pricing of tourism products. Improve the pioneering and innovative ability and develop new tourism products according to the company's business objectives, seasonal changes and real-time social activities.

Third, the reception department.

(1) Branch business department

Definition: It refers to a branch established by a travel agency in the registered place and county administrative area, which does not have the status of an independent legal person and provides consulting and publicity services for the establishment of the agency to attract tourists. Travel agencies shall not set up business departments outside the administrative areas of registered cities and counties.

The main task of the store sales department: mainly engaged in the sales of tourism products. The main job is to attract customers and provide consultation and publicity. The salesroom is located at the outlet of the sales channel and plays an important role in ensuring the normal circulation of goods. But the salesroom has no ability to receive guests.

(2) Tour guide department

Definition of tour guide: a tour guide is to guide others to visit. It aims at the tourists' desire for knowledge, novelty, novelty and pleasure, and organizes and coordinates the service of tourism activities. It is a high-level service work to exchange and spread culture, give tourists knowledge, give benefits, cultivate sentiment and enhance exchanges and understanding.

The duties of the tour guide department: to receive various tour groups and individual travelers and organize them to go out for sightseeing; Provide route consultation for tourist groups or individuals, and purchase air tickets, bus tickets and boat tickets.