Tourism crisis event management

The crisis management of tourism refers to various decisions to reduce the losses caused by the crisis. Often through crisis research, crisis early warning, publicity and crisis management methods. Achieve the purpose of restoring tourism management and restoring tourism confidence.

Relevant groups of tourism crisis management include government, tourism enterprises, tourism professionals, tourists and other actors. Among them, the government, tourism enterprises and related industry alliances belong to the decision makers of crisis management.

2. Tourism crisis management measures.

The direct purpose of tourism crisis management measures is to eliminate or reduce the negative impact of the crisis to the greatest extent. To urge tourists to return to their destination in the shortest time, a good plan can speed up the process.

The four elements of tourism crisis management are communication, promotion, safety and market research.

Good communication based on honesty and transparency is the key to the success of crisis management.

In the era of developed media, the media plays a vital role in crisis management. In the process of tourism crisis management, interaction with the media and good communication with the potential market are the prerequisites for public understanding and support.

In terms of time span, the tourism crisis event management plan should include pre-crisis prevention, problem handling in crisis and post-crisis recovery measures.

(1) Pre-crisis-active defense

There will be corresponding warnings before many crisis events come, and it is not wise to hide and hesitate.

At this time, it is necessary to maintain communication with relevant government departments, and to ensure smooth communication with the media and the public at the first time, so that the media can understand and report correctly.

At the same time, we should pay attention to the use of gentle and decent expressions. Use mass media to preach to the public and tourists how to prevent, guard against and avoid risks. It will not arouse the suspicion and panic of the public and tourists, but also implicitly remind the public and tourists to avoid indirect losses when the crisis comes.

(2) When the crisis comes-good communication and positive response.

When a crisis occurs, it is necessary to inform the public of relevant information through the media at the first time. Respect the public's right to know and avoid panic and rumors caused by bad information.

Related reports need to focus on how the government and local institutions can eliminate the impact of the crisis, ensure that the crisis will not happen again, and how to deal with the harm caused by the crisis. Establish a positive image for the tourist destination.

At the same time, it is necessary to improve the tourism safety awareness of community residents near tourist attractions and make them realize that the safety of tourists has a great impact on the future development of the community. Publicity to local residents, timely remind tourists to pay attention to safety, and provide convenience for tourists within their power.

On the other hand, the crisis has also increased the popularity of some tourist attractions, although this reputation may not be positive. But the interest of potential tourists in these places urges them to obtain relevant information.

(3) After the crisis-flexible promotion promotes the recovery of tourism.

Some time after the crisis, journalists can be invited to return to the disaster site in an organized and purposeful way, so that they can witness it with their own eyes. And use the positive TV picture to eliminate the previous unfavorable impression.

Further carry out promotional activities to restore tourism. At this time, the tourism promotion pays attention to flexible ways and skills.

The main direction of tourist destinations is best concentrated in the surrounding areas. Because the residents there are familiar with the local situation, they are not easily influenced by negative reports.

In terms of tourist types, leisure tourists are mainly selected. Because experienced travelers and frequent travelers are often the least likely to be scared away by the crisis.

The credibility of the promotion content is very important. Because overselling or improper expression in promotional materials will make serious mistakes. It will not only lose its reputation as a tourist destination, but may even cause a self-created crisis of trust.

In addition, the anniversaries of major disasters, such as 100 days, 6 months, 1 ST anniversary and 2 nd anniversary, etc. The media usually review the casualties and losses caused by disasters at these times, and the public will also pay attention to the measures implemented in these areas these days. If we can take advantage of these opportunities and provide positive news, we can help the crisis-affected areas attract tourists.