Implicit motivation or explicit motivation which is more important? Consumer behavior

Explicit motivation is more important. In the mining of purchasing motives, the first motive is the motive that consumers are aware of and acknowledge, which is called manifest motives.

For example, "They are popular," "They look right for me." Any of the motivations we have discussed may be obvious, but motivations that are consistent with society's dominant values ??are less likely to Conflicting motives are more easily recognized.

The second type is motivations that consumers are unaware of or unwilling to admit, called latent motives, such as "They show me that I am rich" or "They make me look sexy." .

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It also has a certain impact on whether foreign professional visitors participate in the exhibition. For example, Hunan Province is located in central China. It is neither a coastal economic development zone nor an international metropolis such as Beijing, Shanghai, and Guangzhou. Generally, foreign audiences do not know much about it.

Visitors from surrounding provinces are also accustomed to choosing exhibitions in more economically developed provinces and cities, because they believe that participating in exhibitions there can get more returns, get to know more trading partners, and they can visit them by the way. , shopping, travel.

Therefore, if Hunan exhibitions want to attract more visitors from outside the province and foreign visitors, only the International Toy Fair in Nuremberg (a small city with a population of 300,000) (with 51% of foreign exhibitors and 39% of Like foreign professional visitors), we avoid the shortcomings of regional economic advantages and create an international brand professional exhibition.

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