Traditional Culture Encyclopedia - Travel guide - The mountain is not high, but the fairy is famous: how to treat the tourism economic value of practitioners
The mountain is not high, but the fairy is famous: how to treat the tourism economic value of practitioners
In the current socio-economic downturn, it is the common wish of many people of insight to develop cultural tourism and create greater social and economic benefits while improving people's cultural literacy.
In modern society, urbanization and urbanization are everywhere due to the deepening of economic globalization. People who have lived in the city for a long time will naturally miss the natural life of mountains and valleys. Therefore, returning to nature has become a standard of healthy life. However, in practice, people soon found that returning to nature without the support of profound cultural heritage actually moved the activities of Lu Chuan and barbecue to the Shan Ye Valley. This simple eating and drinking, taking photos, climbing mountains and drifting camping can no longer meet the high-level cultural and spiritual needs. After going out to eat and drink several times, many people gradually lost interest in eating and drinking.
The ancients said that mountains are not high and immortals are not famous. The water is not deep, and the dragon is the spirit. The meaning of this sentence is that the natural landscape is lifeless after all. If there are no high-level people such as immortals to live and practice, the landscape will lack aura. A landscape without aura is naturally difficult to attract more tourists. Therefore, cultural tourism must highlight the cultural heritage, in order to turn tourism into a kind of learning, a kind of enjoyment, a journey of spiritual sublimation, and then cultivate morality and sentiment. Such a trip, even if you go ten times and eight times, will not be tired. On the contrary, the more you go, the more you want to go, which makes people linger.
The immortals mentioned by the ancients are actually people who practice in real life. The so-called immortal secluded in the mountains and devoted himself to practice, in fact, is that practitioners live normally in huts in caves. But the life of a man of practice is fundamentally different from that of ordinary people. Laozi said: learning to be excellent is to be an official, but not to be proficient. Loss and loss lead to inaction. The daily life of a man of practice is to observe his heart from time to time in the process of walking, living, sitting and lying down, so that he often meditates. Laozi said: people can always be quiet, and heaven and earth will be returned. In this way, the heart can always be quiet, and over time, you can accumulate virtue in Xiu De.
The mind of a man of practice is calm, while that of ordinary people is impetuous. All natural landscapes can be full of spirituality and fairy spirit only if they are touched by the quiet mind of the yogi, making people feel like they are in a fairyland. It can be seen that if you want to turn one's natural landscape into a fairyland on earth, you can't do without the hermit practice of the yogi. If we can organically combine practitioners with natural scenic spots, it will inevitably produce unexpected economic benefits.
But the mood should remind you that the key to practice is the word "hidden". It is necessary to let the practitioners in natural scenic spots live in a state of seclusion and anonymity, looming, but not seeking, so as to reflect the original intention of seclusion and practice. Don't hype it up, it will backfire.
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