Why is Qujiang model a representative model in the field of cultural tourism real estate?

Why is Qujiang model a representative model in the field of cultural tourism real estate? Lv Wei believes that the cultural tourism real estate can be said to have followed the "culture-oriented regional comprehensive development model" advocated by Lv Wei, highlighting the engine role of the cultural industry. In the development of Qujiang New District, an innovative idea is put forward, that is, the model of "cultural core+value dissemination+industrial support+new urbanism". In this model, culture is placed in an important and primary position.

Qujiang model is a cultural theme city development model. With culture as the driving force and urban management as the means, we will form an organic combination of culture, tourism, commerce, public facilities and urban landscape, and form a powerful cultural industry cluster. Its essence is a comprehensive model of cultural core+value dissemination+industrial support+new urbanism.

In the early stage of development, Qujiang was inspired by cultural tourism. Relying on the advantages of humanity and location, we will build a number of cultural tourism projects with rich connotation, great influence, strong demonstration and good market, so as to enhance the value of urban resources.

The development of Qujiang in the later period was not satisfied with the positioning of leisure and holiday tourism, but actively integrated high-quality cultural resources, turned to cultural industries, actively expanded the categories and systems of cultural industries, and formed the industrial pillar of the city.

In terms of cultural tourism real estate, Guilin Relay Digital Animation Center in Lv Wei is a typical case.

Guilin Relay Digital Animation Center is a digital animation industrial park project operated by Relay Publishing House, a leading publishing house for young people's books in China. This project is close to expressway in Guimo, and only a stone's throw away from Pearl River Wharf and Mopanshan Wharf. Every year, 3 million domestic and foreign tourists visit the Lijiang River. The main operators have cultural industry resources and advantages, and have good management and operation experience. But how to break through the "slow fever" management status and investment promotion effect of traditional animation parks, and carry out successful project design and business model design? Relay Press chose Lv Wei Chuangjing Planning and Design Institute, which has cross-industry business vision and attaches importance to business model.

On the basis of "Special Study on Animation Industry", Lv Wei Chuangjing analyzed the crux of slow-heating mode of animation industrial park, and combined with the environmental conditions of Guilin project plot, put forward a "fast-heating" development mode that uses tourism as a lever to incite the integration of animation and pan-tourism industry. The breakthrough of this model's profit lies in the project design of "experiential animation tourism", which is the "early profit terminal and early brand terminal" of the whole industrial park, which solves the problem of market detonation and popularity gathering in the first phase of the whole project and forms cross-industry operation innovation driven by the tourism industry.