How to give full play to the tourism education function of red scenic spots

As a new tourism format, red scenic spots are also an important part of socialist cultural construction. With the rapid development of socialist cultural construction, it is bound to put forward new requirements for the development of red scenic spots. Only by clarifying the relationship between red scenic spots and socialist cultural construction and the function and orientation of red scenic spots in socialist cultural construction can we take more favorable measures to promote the further development of red scenic spots. □ Xie Source: How to adapt the development of the red scenic spot in the first tourism network of China Tourism News to the new requirements of cultural development and play a greater role in socialist cultural construction is an urgent problem for the workers in the red scenic spot. Therefore, it is of positive practical significance to explore the relationship between red scenic spots and socialist cultural construction, and to clarify the function and orientation of red scenic spots in socialist cultural construction, so as to solve the development dilemma of some red scenic spots and promote the construction of red scenic spots. As the propaganda and cultivation institution of red culture, the role of red scenic spots in socialist cultural construction is mainly reflected in inheriting, publicizing and carrying forward the red spirit and red culture. Different red scenic spots have different functions in inheriting, publicizing and carrying forward red culture. Of course, in addition, red scenic spots still have certain research, creation and innovation functions in socialist cultural construction. 1. Inheriting, publicizing and carrying forward the revolutionary tradition and spirit of our ancestors has always been the foundation of the existence and the focus of the development of red scenic spots. At present, in the process of development, some red scenic spots blindly pursue the modernization of infrastructure, ignore the seriousness of history and the richness of cultural heritage, and use a lot of modern technology and media to attract audiences, and then pursue the so-called quantitative effect, which deviates from the development direction of red scenic spots to a certain extent. Of course, the development of red scenic spots needs to keep pace with the times, and some advanced technologies need to be used in some places, furnishings and exhibitions to enhance the sense, image and artistic effect of exhibitions and exhibitions. But more importantly, let the audience find and experience a kind of ideological promotion and spiritual purification and sublimation during the visit. Specifically, the red scenic spot of revolutionary spirit education is mainly to let the audience feel the firm revolutionary belief and lofty personality edification during the visit, and then reflect on themselves and improve themselves; Red scenic spots like historical events should truly reproduce the scene at that time to the audience, let the audience know the ins and outs of historical events, understand the wisdom and decisiveness of China's * * * production party at a critical moment, and then strengthen their confidence in Socialism with Chinese characteristics's road, cherish hard-won national independence and happiness, consciously safeguard national unity and national dignity, and fight against acts that damage national development and social stability. 2. Research, creation and innovation are the basic functions gradually derived from the development of red scenic spots. With the progress of society and the increase of people's cultural needs, the social demand for research, creation and innovation of red scenic spots is increasing day by day, and research and innovation will surely occupy an increasingly important position in the development of red scenic spots. In order to adapt to this constantly developing social requirement and trend, the red scenic spot must fully tap and make use of the existing socialist cultural construction resources, create a number of fine products that are beneficial to the prosperity of socialist cultural undertakings or reflect the times through strengthening research, publicize the main theme of the times through various forms, and carry forward excellent traditional culture. In the process of inheriting and spreading red culture, red scenic spots must attach importance to the research and innovation of red culture propaganda methods. If there are no excellent and novel works, the display and decoration of red scenic spots will become more and more obsolete, losing its appeal to the audience and affecting the play of major functions such as publicity and education. Therefore, in the development of red scenic spots, we should pay full attention to the cultivation of its research and innovation functions, forge a strong research team, and inject new impetus into the further development of socialist cultural construction. Positioning in socialist cultural construction Only by clarifying the positioning of red scenic spots in socialist cultural construction can we make better use of the resources of red scenic spots and make due contributions to socialist cultural construction. At present, most red scenic spots in China enjoy state financial subsidies and are open to the audience free of charge. Although this move exempted most of the red scenic spots from the economic burden, it also made the development of some red scenic spots fall into confusion. Free opening makes some red scenic spots feel drier and less like it, and then loses the motivation to continue to develop and grow; The soaring number and price of tourists have led to higher and higher maintenance costs of facilities in some red scenic spots; More and more administrative receptions have crowded out some funds for the development of red scenic spots. What role should it play in the construction of socialist culture? The author thinks that red scenic spots must play four roles in socialist cultural construction, namely, the protector of revolutionary cultural relics, the propagandist of red culture, the creator of advanced culture and the resister of decadent culture. 1. Protectors of revolutionary cultural relics In the socialist cultural construction, the first thing that red scenic spots should do is to strengthen the protection of relevant revolutionary cultural relics and historical witnesses and be a qualified cultural relic protector. The existence of red scenic spots is based on the existence of cultural relics and historical witnesses. Without them, there would be no red scenic spots. If the protection of cultural relics in red scenic spots is not strengthened in time, cultural relics will disappear on their own, and the development of red scenic spots will be unsustainable. Therefore, protecting revolutionary cultural relics should be the primary responsibility of red scenic spots. 2. The propagandist of red culture The red scenic spot should make use of its own special resources to publicize advanced and progressive culture to all sectors of society. In the Outline of National Red Tourism Development Plan 2004-20 10, the state explicitly requires all red scenic spots to put social benefits in the first place in the development of red tourism. It is necessary to combine the development of red tourism with carrying forward the revolutionary tradition and cultivating the national spirit, with strengthening and improving the ideological and moral construction of young people, with the effective protection and utilization of revolutionary cultural relics, with resource protection and ecological construction, with promoting the coordinated economic and social development of the old liberated areas, and with tourism and educating people to achieve the unity of social and economic benefits. Therefore, in the process of promoting advanced culture, red scenic spots should not only open their doors to welcome guests and attract more audiences, but also go out and show their cultural resources to all walks of life through performances, exhibitions and lectures, and spread advanced cultural concepts to all walks of life. 3. Creator of advanced culture and resister of decadent culture. Red scenic spots should strengthen the utilization of their own resources, create and introduce some cultural products, enhance the social influence of red scenic spots and become the disseminators of advanced culture. Promoting red culture, creating excellent culture and resisting decadent culture are the basic duties of red scenic spots in socialist cultural construction and the ultimate significance of cultural relics protection. The two complement each other, and the isomorphism of * * * becomes the role orientation of red scenic spots in the development of socialist culture. It needs to be further pointed out that as a comprehensive institution, red scenic spots have strong cultural radiation and can play more roles in socialist cultural construction. However, if its function is excessively expanded, it will put the cart before the horse, which will affect its main functions and bring some adverse effects to the development of red scenic spots. Excessive administration or marketization will eventually affect the development of red scenic spots. The development of socialist cultural construction is to combine the function and orientation of the previous red scenic spots with the development reality of the current red scenic spots. Red scenic spots should make efforts in the following aspects in socialist cultural construction: 1. Strengthening the protection of revolutionary cultural relics in red scenic spots is very important for the development of red scenic spots, which is very familiar to everyone. However, in actual work, the protection of cultural relics in some red scenic spots is far from enough, and there are many loopholes. If some physical and unrepeatable cultural relics are portrayed or defaced by visitors in the exhibition, these important cultural relics will cease to exist after decades if they are not protected. As for some cultural relics in the collection, due to the lack of adequate technology and protection conditions, there are also factors such as mildew, and some paper and video cultural relics are deformed during the preservation process. It is urgent to protect cultural relics in red scenic spots. 2. Further Raising Development Funds With the free opening of red scenic spots, the number of tourists in some red scenic spots has surged, and their transportation, audio-visual and exhibition facilities are overloaded, which still cannot meet the requirements of the masses; However, the free opening makes the operation of some red scenic spots facilities can only be maintained on fixed capital projects, which affects the development of red scenic spots. Therefore, according to the increase of tourists, some red scenic spots must try their best to raise funds, improve the facilities of red scenic spots and actively adapt to the new trend of tourism development. At the same time, all management agencies should be prepared for danger in times of peace, further cultivate new viewing spots in red scenic spots, enhance the attraction of red scenic spots to the audience, improve the rate of tourists returning, and meet the growing leisure, aesthetic and consumption requirements of society. 3. Strengthening the development of talent team in red scenic spots requires the vigorous participation of all sectors of society, but the construction of its own talent team is also very critical. Without a team with scientific structure and strong fighting capacity, the function of red scenic spots is difficult to play. Red scenic spots must pay full attention to the construction of talent team in red scenic spots, put people first, provide comfortable and safe working and rest environment for employees, actively introduce some professional and technical talents while retaining talents, and make their team present a reasonable pyramid structure. 4. Form good interaction and cooperation with all walks of life to enhance the public service function of red tourist attractions. As a public welfare organization, the value of red scenic spots needs to be recognized by all sectors of society. It is the unshirkable responsibility of the red scenic spot to expand its influence and invite the audience in; It is also an effective measure for people in red scenic spots to vigorously practice and popularize the advanced ideas and excellent culture in red scenic spots by using their own resources and letting red culture enter the campus, enterprises and communities. Therefore, red scenic spots should establish normal interaction with surrounding schools and enterprises to provide rich spiritual food for surrounding students and the masses. When necessary, we should also interact with influential satellite TV and film companies to provide some excellent and touching cultural products for the national audience. For example, the huaminglou Art Troupe was set up in the Liu Shaoqi Memorial Hall, and the activities of sending exhibitions, party classes and performances to schools, military camps, institutions, communities, factories and rural areas were carried out all the year round, and the "huaminglou in My Heart" Hunan Tour Guide Competition was jointly held with Hunan Public Channel, which is an example of good interaction with all walks of life. 5. Make good plans, strive for government input, and integrate into regional and social development. Generally speaking, the geographical location of red scenic spots is relatively remote. In order to play a greater role in socialist cultural construction, all red scenic spots must be planned from the perspective of long-term regional and social development, strive for government and social input, incite and integrate into regional economic and social development, and make red culture the most dynamic signboard industry in regional economic development. Therefore, while promoting the development of scenic spots and creating A-level scenic spots and national-level scenic spots, each red scenic spot must interact in many aspects and be closely combined with the development of local economy and the improvement of traffic. The opening of the golden route for one-day tour in Shaoshan and huaminglou, the construction of expressway for Changshao and Huahui (Changsha, Shaoshan, huaminglou and Huitang), and the "One Card" for 36 red scenic spots in Shandong, Jiangsu and Anhui are masterpieces led and invested by the government, but the initial idea comes from the planning cooperation of relevant red scenic spots departments, which is worth learning and learning. (Author: Liu Shaoqi Memorial Hall in Ningxiang, Hunan)