Theoretical Significance of Studying Rural Tourism

With the development of market economy and the continuous improvement of people's living standards, people are increasingly pursuing high-quality life while their pockets are bulging, and rural tourism comes into being. Rural tourism has the characteristics of popularization, multiple life experiences and urban residents returning to the primitive and simple life in the countryside. It is a tourism model that takes rural scenery and activities as attractions, takes urban residents as the target market, and aims at tourists' leisure and returning to nature. It is a "sunrise industry" and an "environmental protection green industry", with broad prospects and driving local economic development.

1. Developing rural tourism is helpful to promote the optimization and adjustment of rural industrial structure. With the rise of leisure agriculture, green agriculture and modern agriculture, rural tourism has strengthened the extension of traditional agriculture, promoted the construction of modern agricultural system and promoted the optimization and adjustment of rural industrial structure. The traditional industries in rural areas are only planting and breeding, with single labor mode and high labor intensity. Developing rural tourism can promote the division of labor in rural industries, thus forming an industrial chain with rural tourism as the core: farmhouse music, catering, service and construction driven by farmhouse music management; Aquaculture and aquaculture; Agricultural and sideline products processing; Transportation, etc. Broaden the working methods of farmers and effectively transfer some rural surplus labor. Rural tourism, which focuses on rural scenery, agricultural production, farmers' life, folk culture and natural ecology, has made many farmers become tourism practitioners and changed from traditional farming economy to diversified management.

2. Developing rural tourism is an effective way to change farmers' income and lifestyle. Developing rural tourism is helpful to broaden farmers' income patterns and increase farmers' income. Every farmhouse in rural tourism is like a small scenic spot and a small travel agency. It only needs a small amount of investment in farmers' original houses, orchards and fish ponds, which can meet the needs of tourists and produce higher added value of agricultural products, thus increasing farmers' income and changing farmers' lifestyle. Moreover, the houses, orchards and fish ponds they invest in are operated when there are customers, and they are used or operated by themselves when there are no customers, so they will not be idle and wasted. The main income of traditional agriculture is only livestock, grain and going out to work, with high labor intensity and low added value, mainly relying on young people to generate income, and the income mode is single. Unlike other industries, there is no age limit in rural tourism professionals. It not only provides more employment stage for farmers, but also enables them to get rich returns without leaving home, which promotes the development of rural economy.

3. The development of rural tourism can attract migrant farmers to return to their hometowns to start businesses and solve the problems of poor land, empty nesters and left-behind children. Due to the low income of farming, many farmers choose to go out to work to increase their family income, which leads to a large number of barren land, unreasonable rural labor resource structure, aging rural population and lack of successors, which seriously restricts the development of rural economy in Jingyan. Moreover, in recent years, there have been many problems in rural areas. Empty nesters are injured or sick, and no one takes care of them. The family education of left-behind children has been seriously weakened or infringed by criminals, which has caused many social instability factors. Migrant workers return to their hometowns to develop rural tourism. While earning the same or even more income as migrant workers, they also take care of the elderly, educate their children and promote the development of harmonious villages.

4. Developing rural tourism has strengthened rural modernization and infrastructure construction, and improved rural civilization and farmers' quality. Due to the development of rural tourism, the government has increased investment in infrastructure construction. In order to better attract tourists, some farmers have continuously increased the existing infrastructure and further strengthened the efficiency of rural roads, water and electricity, garbage disposal and other infrastructure. Through the development of rural tourism, farmers' cultural knowledge and comprehensive quality have been significantly improved, their democratic awareness and industrial awareness have been enhanced, and their development concepts and professional ethics have become increasingly solid in their hearts. As a new industry, rural tourism has become an important link connecting urban and rural economic and cultural integration, accelerating rural modernization and spiritual civilization construction.