The Development Course of Foshan Nanhu International Travel Service

In Nanhu International Travel Service Western Holiday, a resounding name that attracts the attention of countless consumers, it was only a small travel agency with only a dozen people a few years ago. In a short period of five years, Nanhu International Travel Service successfully transformed itself into the top 30 tourism enterprises in China. With professionalism, dedication and bold innovation, we have created exquisite western holidays, specializing in western tourism routes such as Yunnan and Sichuan, and are known as western tourism experts. It has become the earliest and most successful tourism brand focusing on the west in Guangdong market, successfully created extraordinary myths, and its career has climbed to new heights. The myth of South Lake is well known.

First, establish a brand development strategy and become an industry leader.

1, 1999, keep pace with the times, actively respond to the call of the country to develop the western region, go against the wind, and join hands with Beijing Poly Group to build a national chain western tourism brand-Western Holiday. Nanhu International Travel Service and Western Holidays broke through the conventional track of travel agency development and unswervingly embarked on the road of brand management.

2. Vigorously invest in tourism and cultural industries, clearly build professional service brands, and pry open the western tourism market.

3. The western tourism expert group was established in the spirit of focusing on professionalism, and gathered a group of experts who have at least ten years of experience in exploring the western region and are well versed in the complex environment in the west, as well as a group of specially invited tour guides and coach drivers who have been traveling in the west for a long time. In Guangdong, the image of western tourism experts has been deeply rooted in the hearts of the people.

4. Sichuan, Yunnan, Xinjiang, Tibet and other routes have become the first tourist destinations for Cantonese people.

5. In 2000, Nanhu International Travel Service pioneered the national tourism industry, initiated the tourism culture room and spread tourism culture.

6.200 1, the brand influence of Nanhu International Travel Service Western Holiday has expanded from western tourism to domestic tourism. The number of group members soared 100% or more. The reception volume of the group is about 50,000 person-times; In 2002, it rose to about 1 10000; After SARS, in 2004, the number of tour groups of Nanhu International Travel Service and Western Holidays reached 400,000, making it the largest travel agency in Guangdong. In 2005, the number of visitors of Nanhu International Travel Service and Western Holiday Team exceeded 800,000, and it continued to maintain the title of travel agency with the largest number of domestic tourists in Guangdong, and won the title of Guangdong domestic tourism expert. Through the scale effect, the turnover of Nanhu International Travel Western Holiday in 2000 was less than 654.38+billion yuan, and reached more than 200 million yuan in 2002, an increase of 654.38+0 times. In 2004, the turnover rose to about 350 million yuan, and reached nearly 600 million yuan in 2005.

Second, establish a brand and innovate the win-win model of tourism cooperation between the east and the west.

1 and 200 1, the company decided to take tourism as a platform and implement all-round development and multi-directional cooperation. A number of chartered flight routes such as Sichuan, Yunnan, Xinjiang, Tibet and Guizhou have been opened one after another, creating a new mode of regional route management.

2. In all branches and 539 strategic cooperation units across the country, the computer systems developed by Nanhu International Travel Service and Western Holidays will be uniformly used, and scientific management and standardized operation will be implemented. * * * will cooperate with the promotion of tourist routes in an all-round and three-dimensional way, including scenic spots, hotels, routes and tourism chartered flight plans.

3. Focus on the operation and promotion of scenic spots as the first choice for key operation projects, and cooperate with Yunnan, Xinjiang, Tibet, Beijing, East China and other major tourist provinces and hot tourist cities to act as their long-term agent for their main work in Guangdong market, such as operation strategy, marketing plan, marketing promotion and advertising. Constantly set off a domestic tourism boom with remarkable results.

4. In July, 2002, China Jiuzhaigou helicopter tour was launched exclusively by western holiday in conjunction with Guangyuan municipal government, Guangyuan airport, airlines and other giants.

5. Give full play to the advantages of the media. Nanhu Lake, a tourist city in the west of cits joint, has carried out a lot of marketing propaganda in the Yangtze River Delta, giving full play to the advantages of the media. Print media, online media, TV stations and radio stations are overwhelming, which strongly impact consumers' eyes. Guangdong International Tourism Culture Festival outdoor promotion, beautiful summer time tourism promotion, Jackie Chan outdoor meeting, Guilin go on road trip, Sichuan Emei Mountain tourism promotion activities are frequent.

6. In 2005, China (Sichuan) South China Ice and Snow Festival, Nanhu International Travel Service invited eight famous scenic spots in Sichuan, namely Jiuzhaigou, Huanglong, Emei Mountain, Hailuogou, Xiling Snow Mountain, Siguniang Mountain, Qingcheng Mountain and Dujiangyan, to be held in Shangxiajiu Pedestrian Street in Guangdong, which was unprecedented.

7. To pry open the frozen winter tour market, Nanhu International Travel Service launched a series of activities of charming China winter tour with reverse thinking. Set off the myth of the climax of winter tour. In June 2005, the number of tourists in 5438+065438+ 10 increased by 250% compared with the previous year. It has aroused strong response from Guangdong tourists and won public praise.

Third, ready to go, bigger and stronger corporate cake. In 2005, Nanhu International Travel Service and Western Holidays entered the outbound travel market strongly, and spared no expense to hire top Hong Kong tourism talents and set up a Hong Kong outbound travel expert group to build the most professional outbound travel brand in China.

Fourth, be a model of honesty and be determined to be a socially responsible enterprise. Spare no effort to donate money to poor areas in the west. Nanhu International Travel Service cooperated with the governments of western poverty-stricken areas to build and expand teaching buildings, dormitories, stadiums and other hardware facilities and build western holiday primary schools. According to the list provided by the local education bureau, some students who are extremely poor but have excellent grades have received direct financial assistance. At the same time, Nanhu International Travel Service also advocates the idea that tourists should bring one kilogram more, that is, tourists are advised to bring one kilogram more of school and daily necessities to the west and give them to local students. And from each tourist's tour fee, 20 yuan money is selected and donated to the poverty-stricken areas in the west.

Five, the industry is good at constant, and the heavens reward the diligence. Nanhu International Travel Service has always been a pioneer in the industry and won numerous awards. In 2002, it ranked 98th among the top 100 tourism enterprises in China. In 2004, in the "Double Top 100" selection of China tourism enterprises, Nanhu International Travel Service and Western Holidays jumped to 29th place, becoming the only travel agency in Guangdong Province. From 2004 to 2005, Nanhu International Travel Service and Western Holiday were rated as experts on domestic travel in Guangdong by Guangzhou Daily for two consecutive years, and won the honor of being the most popular travel agency and expert on domestic travel in the province. In 2005, Nanhu International Travel & Western Holiday won the 2005 China Brand Award (No.1) selected by WBL, the world's three major brand value evaluation agencies, and it is the only travel agency in Guangdong Province to win this honor.