Please use static analysis, comparative static analysis and dynamic analysis methods to analyze the Guilin tourism market during the National Day holiday and before and after the National Day?

Since this year, Guilin's tourism industry and departments have vigorously carried out the "Brand Promotion Year" activities to enhance the quality and level of tourism development with brands, carry out tourism promotions, actively advocate honest and law-abiding operations, and thoroughly implement the "Two Transformations" , five increases” development strategy. At the beginning of the year, driven by the promotion of the National Coal Conference and a series of business meetings of national departments and large enterprises, Guilin's tourism market opened at a high level, ushering in a good start in the new year, and maintained sustained and steady growth from January to May.

By the end of May 2007, the number of tourists in Guilin reached 5.587 million, and the income reached 2.92103 million yuan, an increase of 10.22% over the same period last year. , 19.91%; the growth of tourism income is 9.69 percentage points higher than the growth of tourist numbers, and the tourism economy is optimizing towards improving efficiency.

1. Number of tourists received

As of the end of May 2007, the city had received a total of 5.587 million tourists, including 488,000 overseas inbound tourists and 5.099 million domestic tourists, an increase of 10.22%, 10.68% and 10.18% respectively over the same period last year, both maintaining the 10th place. growth rate of more than 10%.

Judging from the structure of overseas tourists coming to Guangxi: there are 291,000 foreign tourists from Hong Kong and Macao

50,600 people, an increase of 8.87% and 41.74% respectively over the same period last year, and 144,900 Taiwan compatriots, an increase of 6.15% year-on-year.

Looking at domestic tourists coming to Guangxi: The number of domestic tourists coming to Guangxi reached 5.099 million, and the number in the urban area was 2.8662 million, an increase from the same period last year. 10.18% and 8.91%.

2. Tourism revenue

2007 As of the end of May this year, tourism revenue from Guangxi was 2,921.03 million yuan, of which overseas tourism revenue was 1,005.08 million yuan and domestic tourism revenue was 1,915.95 million yuan, an increase of 19.91%, 23.43% and 18.15% respectively over the same period last year.

3. Main characteristics of the market:

1. The high opening and high trend formed a good start for the tourism market this year. In January, driven by the promotion of the National Coal Conference, the economic benefits of Guilin's tertiary industry, led by tourism, increased significantly, and the accommodation and catering service industry boomed; followed by the Spring Festival Golden Week in February, Guilin, as an increasingly mature tourism industry Market, vigorously carry out brand creation activities through various methods, improve service awareness, change service concepts, innovate service methods, and fully achieve the goal of "four unifications of safety, order, quality, and efficiency", and Guilin Tourism Golden Week has produced golden benefits. As a result, Guilin City's tourism economy is booming.

From the perspective of tourists during the Spring Festival Golden Week: During the Spring Festival Golden Week ***, we received 289,000 domestic and foreign tourists and achieved tourism revenue of 219 million yuan. Increases of 1.4% and 17% respectively compared with the same period last year. The Lijiang River tour reception received 51,000 people, the Reed Flute Cave received 28,600 people, the "Two Rivers and Four Lakes" boat tours received 11,600 people, and the Leman Land received 16,000 people. Yangshuo "Impression". "Liu Sanjie" received 18,700 visitors, and Yinziyan received 11,000 visitors. The number of tourists received by each scenic spot increased to varying degrees year-on-year.

2. The two tourism indicators, which showed steady growth, hit new highs during the Golden Week. On the basis of carefully summarizing the experience of the previous 19 Golden Weeks, Guilin City has created and utilized every opportunity to increase tourism marketing efforts and actively expand domestic and foreign markets.

During the "May Day" Golden Week, the peak of tourism to Guangxi arrived as scheduled. The city's tourist reception and tourism revenue once again experienced a historical breakthrough growth based on the high level of last year's "May Day". It received 571,900 domestic and foreign tourists. An increase of 2.84% over the same period last year; tourism revenue was 465 million yuan, an increase of 9.85% over the same period last year. The revenue growth exceeded the number of people by nearly 7.01 percentage points. The number of guests and tourism revenue hit a new high in the Golden Week.

3. The hot market promotes the "Night Era" of Guilin tourism. During the Golden Week holidays, Guilin City's passenger flow peak remained high. Guilin's "City Emblem" Elephant Trunk Mountain and "Guobin Cave" Reed Flute Cave and other scenic spots reached the highest peak of reception during this Golden Week. Lipu Yinzi Cave set a record for the daily reception of this scenic spot. highest volume record. Guilin's flagship tourism products, the Lijiang River and "Impression Liu Sanjie" are hard to find. In order to meet the travel needs of tourists, various scenic spots in Guilin have appropriately extended their reception hours while ensuring reception quality. Lipu Yinziyan is open until 11 p.m. at the latest. In order to ensure the quality of the tourism project, "Impression·Liu Sanjie" is limited to only two performances per day, and every day's tickets are basically sold out two days ago. Two Rivers and Four Lakes stipulates that 24:00 is the departure time of the last cruise ship every day, so the tour can only end before 1:30 in the morning every day. Even late at night, the large number of self-driving cars from outside the city and the streets of Yangshuo, as well as the tourists from different countries clubbing in West Street, all show that Guilin tourism has been promoted by the hot market into the "night era".

4. The sixth railway speed increase has created favorable conditions for the accelerated development of Guilin’s tourism market. On April 18, the national railway speed increased for the sixth time. The number, running time and departure time of passenger trains at Guilin Station have all changed significantly. The original number of scheduled train pairs at Guilin Station has been increased from 19 to 22; the newly opened Guilin North to Chengdu K651/4/1 and K652/3/2 trains pass through Xianggui, Jiaoliu, Yuhuai, Dacheng and other lines. It traverses the four provinces and one city of Guangxi, Hunan, Guizhou, Chongqing and Sichuan, connecting Guilin and even Guangxi with Sichuan, Chongqing and important western towns such as Huaihua and Fuling along the way. The rich tourism resources along the way will form a huge tourism link with Guilin. The resource chain has opened up a new high-quality tourism route for travelers, effectively promoting the development and expansion of Guilin's tourism market; the launch of Guilin-Kunming K393/4 has greatly brought Guilin and Kunming, two world-famous international tourism destinations, closer city ??distance. Moreover, both Chongqing and Chengdu have trains departing for Tibet. The launch of the Guilin North-Chengdu Express Train has undoubtedly brought new highlights to the Guilin tourism market. In addition, the renewed speed of railways has generally shortened the time tourists stay on the train, allowing them to use travel time more effectively. The number of routes to choose from has increased, and the time available for tourism consumption has been effectively extended, which not only greatly benefits travelers.

5. Rural experience-based farmhouses have become a new brand of county tourism. Unlike the past when people were keen on long-distance travel, now citizens prefer to have fun nearby and travel to the countryside. At the same time, tourist attractions in the suburbs and counties of Guilin also attract a large number of foreign tourists. The number of Guilin citizens traveling to Longsheng, Xing'an, Gongcheng and Yangshuo for leisure has increased sharply. A large number of tourists have poured into counties and townships, and counties are overwhelmed with tourism reception. The occupancy rate of guesthouses and hotels in various counties has increased significantly, which is in sharp contrast to the slight decrease in the occupancy rate of urban housing and star-rated hotels. In particular, Lemandi in Xing'an County promptly seized the opportunity of the first batch of national 5A-level scenic spots, adopted active external publicity and expansion of international market strategies, and concluded team reception contracts with multiple travel agencies from many countries, resulting in a substantial increase in international tourists. The development of rural experiential farmhouse tourism has effectively promoted the countryside to become richer and more beautiful, enriched tourism products, and gradually changed the single sightseeing tourism pattern, providing an excellent platform for the development and sales of rural local products, allowing the tourism industry to absorb The role of farmers in employment and increasing farmers' income has been fully exerted. The farmhouse tourism demonstration sites selected by the Guilin Municipal Tourism Bureau in various counties have gradually become local tourism brands.