How is tourism+financial services extended?

According to reports, with the continuous improvement of people's living standards, experiential consumption represented by tourism and finance has grown rapidly, and the trend of consumers pursuing individuality and characteristics has become increasingly obvious. Services in tourism and finance are gradually expanding, and the cooperation between banks and tourists is expected to bring both sides a win-win situation.

According to the report, tourism and finance are both important service categories that people yearn for a better life. Under the background of great changes in the main social contradictions in China in the new era, doing a good job in tourism+financial services not only means that enterprises can bring more convenient, efficient and affordable tourism and financial services to consumers and meet the diversified needs of consumers, but also is a major responsibility for people's livelihood and inclusiveness.

Relevant enterprises explore the extension of services in the fields of tourism and finance, bringing exclusive rights, high-quality products and customized services to travel enthusiasts, and responding to consumers' demands, injecting all value-added services in different scenarios such as their own brands, products, services and market operations into co-branded cards.

Analysts said that more and more high-quality and high-end tourism financial products came into being, and the industrial integration of tourism and finance in the new era of mass tourism became an inevitable trend.