What brand is lafuma?

Lafuma is a famous French outdoor brand. Founded in 1930, the brand has an extensive product line in outdoor clothing, backpacks, travel bags, outdoor shoes, hats, gloves, hiking poles, tents, sleeping bags, lounge chairs and various accessories. Lafuma enjoys a global reputation for its mid-to-high-end positioning and unique design style, especially in the European and French markets. It is considered one of the most fashionable and professional outdoor brands. The success of the brand is also attributed to its founders, the three brothers Victor, Alfred and Gabriel. Their love and persistent belief in mountains and nature led to the birth of the Lafuma brand.