Introduction to Dongzi Cultural Street

China·Dezhou Dongzi Cultural Street is located in the center of Dezhou Economic Development Zone and Lingxian County, Shandong Province. It starts from Dongfanghong Road in the south and Sanba Road in the north. In the west, it is the administrative center, sports center and business center of Dezhou. In the center, Dongzi Cultural Street is located in Dongzi Garden, a 4A-level scenic spot with beautiful scenery and profound cultural heritage. There are more than 350 enterprises and stores operating on the street, of which 82% are cultural industry operators, with an annual turnover of 500 million to 1 billion yuan. Dongzi Cultural Street is carefully designed by the famous China Hanjia Design Group Co., Ltd. and built by Shandong Zhaoguang Group Dezhou Real Estate Co., Ltd., which has rich experience in commercial real estate. It is the leading commercial and tourism complex in Dezhou and even surrounding provinces and cities. A quality project integrating , history and culture.

This project is to conscientiously implement the spirit of the instructions of the Shandong Provincial Party Committee and the Provincial Government to "build a culturally strong province" and the Municipal Party Committee and the Municipal Government to "create a regional cultural highland", with the purpose of promoting the history and culture of Dezhou, and Dong Zi's reading The Taiwan building complex is the main scene, with Confucian cultural thought as the theme, and is an important supporting project of the Dongzi Reading Platform scenic area. With the help of the Shawang River system and the natural topography on both sides of the waterfront, the project planned and designed an antique cultural business district with Qinhuai characteristics in the south of the Yangtze River, focusing on showing ancient Chinese culture and regional culture with Texas characteristics. The first phase of the cultural street is dominated by Anhui-style buildings. , with gray and white as the main colors, black tiles, white walls, and large bright windows, it highlights the outstanding design ideas of the coexistence of traditional and modern commercial formats, and the organic integration of ancient architectural styles and contemporary design concepts. The entire commercial district is about 1,000 meters long in the north-south direction. The 2- to 3-story buildings are divided into five business streets facing east and west by three streets. Among them, the West Street rises from the ground, forming a 15-meter-wide business street on the first floor. , a "Sky Street" with a length of more than 200 meters. This block model is the first of its kind in Texas and surrounding areas. The regional, cultural and contemporary features embodied in the second phase of Dongzi Cultural Street are the most critical factors in architectural design. Its architectural design strives to find basis from the region, enhance cultural connotation, and express it with modern techniques. The building adopts gray and red as the main color, with cornices and brackets, and the roof stretches far and wide. It is solemn and elegant, and magnificent, highlighting the architectural style of Han and Tang Dynasties. It is natural and harmonious with the Dongzi Reading Desk building complex. The water system runs through the middle of the second phase of the block, and lotus flowers are planted in the river. Every summer, the lotus leaves are lush and the lotus flowers are in full bloom, creating a unique scene.

During the construction of the first phase of Dongzi Cultural Street, in order to commemorate Dong Zi (Dong Zhongshu) and provide a good place for citizens to relax, 10 million yuan was invested to build the "Fanlu Square" with an area of ??about 4,000 square meters. ”, the three streets of Dongzi Cultural Street were named “Shuntian Street”, “Bowen Street” and “Chenghuai Street” after extracting the essence of Confucian cultural thought. The entire block is divided into six major areas with different business characteristics, including celebrity calligraphy and painting area, mahogany furniture root carving and strange stone area, antiques and folk art area, gold, silver, jewelry and jade area, food and tea art area, and commercial and business service area. Covering celebrity calligraphy and paintings, antiques and stones, mahogany furniture, gold jewelry, jewelry and jade, Texas black pottery, stamps and magnetic cards, cultural supplies, books and newspapers, audio and video products, paper-cut clay sculptures, arts and crafts, folk art, as well as classical teahouses, modern bars, and special features Various aspects of culture and art such as catering, local delicacies, and local specialties also attract cultural agencies, art academy galleries, cultural relics appreciation institutions, auction companies, advertising design companies, theatrical performance companies, etc., and are equipped with more than 5,000 square meters of China Dezhou Dongzi Cultural Street Art Museum and 10 artist studios, VIP reception rooms, lecture halls, calligraphy and painting exhibition halls, auction trading halls and other service facilities. Dezhou Artists Association, Collectors Association, Photographers Association, Dongzi Cultural Research Association, Book Collection Association, Canal Culture Promotion Association, etc. have all settled in Dongzi Cultural Street. Dongzi Cultural Street has become a veritable cultural highland and collection base. , tourist resort, and become an important activity venue for artists in our province and city. At the same time, it can radiate to Beijing and Tianjin in the north, Jinan in the south, and Shijiazhuang in the west, becoming the first choice for tourism, leisure, cultural exchange, shopping and entertainment for Dezhou citizens and surrounding areas. land.

Since the launch of Dongzi Cultural Street, with the support and help of superior departments, it has organized nearly 200 exhibitions and sales of rare stones, jades, calligraphy and paintings, as well as various exchange meetings and seminars, and has actively cooperated on many occasions. A series of activities such as "Hospitable Shandong New Year Party" and "Shandong Province National Leisure Exhibition", especially the "China Dezhou Dongzi Cultural Tourism Festival" and "Dongzi Garden Lantern Festival on the first day of the first lunar month" have achieved great results due to their large scale, high grade and attracting more tourists. Great economic and social benefits, gradually forming brand activities. In 2012 and 2013, large-scale events such as "Sound of Spring", "Rhyme of Autumn" - Happy Texas Modern Life Expo and "National Red Collection Exhibition to Commemorate the 120th Anniversary of Chairman Mao's Birth" were successively held, causing a sensation. In 2011, Dongzi Cultural Street was selected as the "New Landmark of Qilu Culture" jointly selected by Qilu Evening News, Provincial Tourism Bureau, and Qilu Cultural Research Center. In 2012, the Provincial Department of Culture announced the list of cultural industry demonstration bases in Shandong Province. Dongzi Cultural Street Selected, at the opening ceremony of the 2013 "National Red Collection Exhibition to Commemorate the 120th Anniversary of Chairman Mao's Birth", Dongzi Cultural Street was named the country's first "Chinese Collection Culture Demonstration Base".