What are the advantages of Lotte in Japan?

Amazon's European and American sites are fiercely competitive, and many commodity categories are saturated. Cross-border e-commerce sellers may wish to try the Japanese site or settle in Lotte local e-commerce. Japanese consumption habits are closer to China, which is the "fertile ground" for sellers in China. Next, Bajie introduces the benefits of entering Japan Station.

1, Japan's internet started early and its online shopping habits are mature.

Japan's mobile Internet started early and developed rapidly. As early as the functional machine era, Japanese mobile phones, televisions and mobile wallets have been widely used. The number of netizens ranks fifth in the world, with a population of over 1 100 million, the Internet penetration rate is as high as 94%, and the per capita online shopping consumption is 1 164 USD.

2. Japanese consumers have high loyalty and are easy to accumulate credibility.

Japanese culture values loyalty, and Japanese people will buy high-priced products because of quality assurance. At the same time, they attach great importance to product information, packaging, delivery time and customer service when evaluating product quality and making purchase decisions.

Therefore, for sellers who have just entered the Japanese market, it is imperative to get praise. Sellers who focus on selling non-brand products should be patient, understand consumers, take time to build trust with them and accumulate word of mouth when entering the Japanese market to sell products.

3. Japan has obvious commodity preference.

Toys, animation games, handmade products and DIY related to Japanese mainstream culture are the most popular electrical goods in Japan. Furniture and household appliances are the second most popular categories in Japan, among which home improvement and kitchenware are the largest subcategories; Snacks and personal care products are the third largest category in Japan, similar to grocery stores and famous products such as Rosen, while e-commerce has the advantage of cheap prices and rich styles.

The shopping peak in Japan is catering to Amazon.

In Japan, consumers' shopping peaks are in July and 65438+February every year, because Japan pays bonuses in these two months every year, and the amount is not less than three months' salary. This market situation just caters to the celebration of Amazon in July and the holiday season of 65438+February, which leads to the Japanese online shopping consumption concentrated in the big sale season around Christmas and after Xia Dong.

5. "Island" logistics, refined management.

Japan is an island country, the delivery speed and quality are very stable, and general items can be signed in a day or two. Japan's logistics industry is quite mature, with the most refined logistics management in the world, and regular distribution is fully popularized. If Amazon FBA is used, China sellers can provide priority delivery service for Japanese consumers.

6. Japanese consumers pay more directly.

There is no prominent third-party payment platform in Japan, and direct bank transfer and credit card payment are very common.

However, it is understood that Japanese consumers prefer to use cash and credit cards when shopping in physical stores. On the other hand, mobile device payment and e-wallet payment are also growing.

7. The holiday promotion season is obvious.

The promotion season in Japan is exactly the same as the holidays in many countries. Most western festivals such as Christmas and Valentine's Day are very popular in Japan. In recent years, Halloween has also gained a high popularity among young consumers.

During general festivals, clothing, gifts, decorations and holiday essential products are the most popular. But on New Year's Eve, unlike fireworks in other countries, Japanese people especially like to give blessing bags, and their creative design will be quite popular.