Why are the ice creams sold in tourist attractions so much more expensive than ordinary ones?

The reasons are as follows: 1. Uniqueness.

The cultural and creative ice cream in scenic spots is not only a product, but also a medium for scenic spots to link the emotional value of consumers. Taking photos and posting them on WeChat Moments is the first thing most consumers do after purchasing cultural and creative ice cream in scenic spots. For consumers who may only visit once in their lifetime, this is of great commemorative value. Just like the tourist postcards of that year, the value of cultural and creative ice cream in scenic spots lies in the scene. Second, scarcity.

At present, most cultural and creative ice creams are only sold in scenic spots, and it is difficult to buy them through other channels after leaving the scenic spots. This means that cultural and creative ice creams have a certain premium ability and are sold with value. Relying on the shape that is highly similar to the scenic spot to shorten the distance with consumers, sales in limited areas make it have a certain degree of scarcity. This is the selling point of cultural and creative ice cream. Three, ornamental.

Good-looking, easy to grow, and short conversion path. Young people in the new era pursue fashion and novelty, and like to learn about different products through social platforms. Good-looking ice cream can not only stimulate young consumers' desire to share, causing the product to spread itself; it can also use the influence of Internet celebrity KOLs to increase consumers' attention to the product, greatly shortening the time of "planting grass". The path of “pulling weeds”. The ice cream I most want to buy:

Beijing Jingshan Park Peony Ice Cream

Picture source: Beijing Jingshan Park

In addition to its elegant shape, the Peony Ice Cream in Jingshan Park also has In terms of taste, they also developed a peony flavor. The unique fragrance of flowers gives the ice cream more layers.

Wuxi Yuantouzhu Cherry Blossom Ice Cream

The cherry blossom ice cream in Wuxi Yuantouzhu has 3D cherry blossoms, cherry blossom viewing towers, Changchun Bridge and other Yuantouzhu characteristic elements engraved on its surface. There is also a cherry blossom viewing map drawn on the wooden stick after eating, which you can take home and collect.