Current situation and prospects of e-commerce in tourism industry in Jiangxi Province

The development prospects of e-commerce in China

At present, it seems that the physical network and other infrastructure for e-commerce (Electronic Commerce, referred to as EC) are basically in place. The development of e-commerce in China The time is coming. It can be expected that the traditional trade methods and economic activity methods that have lasted for thousands of years will undergo revolutionary changes in the first decade of the 21st century.

Seven major obstacles to the development of e-commerce in China

At present, China’s online bookstores and online shopping malls have begun operations, but to promote e-commerce on a large scale, at least the following 7 aspects must be considered There are still obstacles.

1. Shopping concepts and methods are outdated

In China, traditional shopping habits involve "seeing, touching, hearing, and tasting". The public generally feels that online shopping is not intuitive and Not safe. According to the latest survey, 86% of people said they would not conduct financial transactions online in any form, and 88% said they did not plan to shop online.

2. Lack of e-commerce business environment

At present, China’s commercial activities are still basically manual operations. The public’s transactions with merchants are high but the amount of each transaction is very small. Small, it seems that there is no need to trade online.

3. The network infrastructure is not complete enough

The foundation of e-commerce is commercial electronics and financial electronics. At present, a national financial network has not yet been formed, the electronicization of the financial industry itself has not yet been realized, and the electronicization of business lags behind the electronicization of finance, which restricts the survival and development space of e-commerce.

4. The quality of the Internet needs to be improved

The technical obstacles to promoting e-commerce are mainly reflected in network transmission speed and reliability. The current transmission speed of China's Internet is very low, network congestion often occurs, and there are also many unreliable factors, including unreliability of software, lines, and systems.

5. Online security and confidentiality need to be improved urgently

Conducting e-commerce inquiries, transactions, and signing contracts online involves many business secrets and public privacy. In early 1998, someone easily stole more than 80,000 credit card account numbers and passwords from multiple commercial sites using common technical means found in newsgroups.

6. The management system and operating mechanism are not smooth

The current management system of the information industry has a serious imprint of the planned economy. Excessive concentration and monopoly have restricted market competition and hindered e-commerce. Promotion and application in the whole society. Excessive tariffs are still a stumbling block for the general public to enjoy e-commerce.

7. The public lacks knowledge and skills in e-commerce

Our country is a developing country, and the cultural quality of most of the public is not high. Modern communication and network technologies are changing with each passing day, and it is difficult for most members of the public to keep up with the pace of knowledge and technology development.

Seven countermeasures that the Chinese government can take

The government plays an important and irreplaceable role in promoting e-commerce. At present, our government should correctly guide the development of e-commerce. In terms of guiding ideology, we should not be "one size fits all" or "one size fits all", but should adapt to local conditions, circumstances, and times. Developed areas can take the lead, and less developed areas can follow suit in due course. follow up. We must pay attention to actual results and avoid ups and downs that would cause a waste of national and social resources.

To this end, it is recommended to take countermeasures in the following seven aspects:

1. Establish the "China EC Promotion Committee"

In order to guide the e-commerce activities of the whole society Healthy and orderly development requires a representative and authoritative coordinating body to establish the "China EC Promotion Committee" and its services, which is composed of people from the government, enterprises, and consumer groups directly led by the deputy prime minister. The agency is responsible for the coordination and planning of the overall framework of e-commerce business, technology, policy, law and international cooperation.

2. Create a good e-commerce support environment

Using enterprise informatization and financial electronicization as a breakthrough, let qualified enterprises and professional banks work under the guidance of the State Economic and Trade Commission and the People's Bank of China. With support, we will improve internal support conditions. At the national macro level, the Ministry of Information Industry and the State Information Technology Office must continue to build a legal environment for e-commerce policies, regulations, laws, standards, and norms, especially to ensure the security and reliability of online transactions.

3. Run an online security certification system

The implementation of e-commerce must be based on safe online payment, and it is necessary to establish a security certification (CA) mechanism and system. CA should include basic functions such as encryption, verification, authorization, anti-repudiation, and automatic revocation checking to ensure that all parties involved in transactions on the network have equal security status. The CA should be an authoritative organization authorized by the state to promote e-commerce to operate in a safe and orderly environment governed by the rule of law.

4. Carry out e-commerce pilot work in a focused manner

Currently, China’s developed regions are very enthusiastic about promoting e-commerce, and leading informatization provinces and cities such as Beijing, Guangdong, and Shanghai The first step in e-commerce has been taken. Competent departments should often track e-commerce activities in these areas and strive to discover experiences for reference and reference by cities and regions that take a step forward.

5. Selectively carry out scientific and technological predictions and research on e-commerce

The development of e-commerce around the world is in the ascendant, and many new ideas, new technologies, new equipment and new solutions are emerging one after another. China's limited scientific and technological strength and financial resources must select limited targets, concentrate its advantages, and organize scientific and technological research on the basis of full demonstration and prediction. The National 863 Plan and the National Innovation Plan should be clearly included in the corresponding topics, and efforts should be made to keep the basic and key technologies of e-commerce in the hands of domestic scientific and technological personnel and form independent intellectual property rights.

6. Encourage international cooperation in the field of e-commerce

In e-commerce activities, developed countries such as the United States and Europe have adopted BtoB (business-to-business) and BtoC (business-to-consumer) Author) There are some relatively successful cases in e-commerce that can be used for reference. E-commerce for Chinese enterprises is still in its infancy, and the government can encourage domestic enterprises to carry out mutually beneficial bilateral or multilateral cooperation with sincere international institutions and multinational companies.

7. Vigorously cultivate e-commerce professionals

E-commerce is a new and major technological advancement of epoch-making significance, and its future development is difficult to predict. E-commerce education must be carried out among the public to ensure that 30%-40% of the literate public basically master the application skills and related knowledge of e-commerce. In particular, it is necessary to cultivate cross-field professionals among the younger generation who understand not only e-commerce technology, but also finance and business knowledge.