What are the basic characteristics of Russian tourism market in China?

What are the basic characteristics of Russian tourism market in China?

Russia's tourism market in China originated from border trade tourism, which made Russia's tourism market in China deeply branded with border trade tourism. By the end of 2009, almost none of China's major inbound tourist source countries began to travel to China by means of border tour+shopping tour. In fact, this feature still deeply affects the Russian tourism market in China, and border trade tourism has become an important part of the Russian tourism market.

The reason can be traced back to the Soviet period. At that time, the number of Soviet tourists to China was relatively small. Take 1987 as an example, the number of tourists to China reached 2147.94 million. By 1989, while China opened its border tourism, a large number of Soviets entered China in the form of border tourism. In that year, the number of arrivals jumped to the third place, second only to the Japanese and American markets, reaching 8113.47 million.

199 1 At the end of the year, the Soviet Union disintegrated and the Russian Federation was established. During the Yeltsin era, the Russian Federation implemented a series of economic reforms. In the process of privatization.

Due to the dissolution of state-owned trading companies, new trading companies have not yet formed and stabilized. In this context, a large number of personal transaction forms have been stimulated. At this time, China, driven by the reform and opening-up policy, has a very prosperous light industry daily clothing market. For Russia, which lacks a lot of daily necessities and light industrial products, China has undoubtedly become a good place for smart Russian businessmen.

Therefore, during this period, China's Russian market was dominated by "border trade shopping tours". This form of inbound tourism mainly occurs on the Sino-Russian border, especially in Heilongjiang and Inner Mongolia, and Beijing in the mainland is also the target of Russian businessmen. Generally speaking, the top source countries of humanistic tourism should become the markets that destination countries attach importance to. However, the Russian tourist market in China is not like this.

According to Figure 1- Figure 3, the Russian tourist market in China has been ranked the third in China's inbound tourist source countries from 2000 to 2008, and the gap with Japan, which ranks second, is getting smaller and smaller in 2008. Over the years, in the marketing of China's major inbound tourists, both the destination marketing at the government level and the product marketing at the enterprise level have focused on the Japanese and Korean markets in Southeast Asia, the American market and the European market.