Traditional Culture Encyclopedia - Travel guide - What are the contents of the master plan for tourism development? What is the specific process?

What are the contents of the master plan for tourism development? What is the specific process?

It often includes some thematic planning (or departmental planning), such as the investigation, evaluation and development of tourism resources; Investigation, analysis and planning of tourism market; Tourism route design and planning; Tourism commodity design and planning; Tourism environmental protection; Tourism management and talent training plan. The overall planning of tourism development corresponds to the planning of the tourism sector. It has an overall strategy and does not make detailed plans for specific construction projects in various scenic spots and scenic spots. The overall planning of tourism development needs to be compiled by a specialized unit with the qualification of overall planning of tourism development. The specific process is as follows: 1. An overview of a field. Including: natural geographical environment characteristics, historical and cultural characteristics, social and economic conditions. Second, SWOT analysis of tourism development. Third, the investigation and analysis of tourism resources. Including: evaluation of overall characteristics of resources, quantitative evaluation of tourism resources, evaluation of tourism resources development conditions, evaluation of tourism resources conditions, and evaluation of economic and social environment. Four, the tourism industry positioning and strategic objectives, comprehensive output planning. Include that overall orientation and guiding ideology of tourism development, the strategic goal of tourism development and the comprehensive output effect of tourism. V. Tourism market planning. Including: analysis of the characteristics of tourist market, development planning of tourist market (overall positioning of tourist market, segmentation of tourist market, development space strategy) and prediction of tourist market. Six, tourism product planning and route design. Seven, tourism image design and marketing planning. Eight, tourism production support system planning. Including: tourism transportation planning (scenic road planning, scenic parking lot construction planning), tourism hotel planning, entertainment planning, shopping planning, exhibition tourism development and exhibition facilities construction, travel agency development planning, telecommunications and tourism information service development planning. Nine, tourism development investment and financing planning. Ten, tourism ecological environment resources protection and sustainable development planning. Eleven, establish and improve the tourism industry management system.