How to develop tourism with "internet plus"?

The development of tourism can not only bring people a better life, but also be the main force to promote economic growth. The author believes that in the era of "internet plus", the tourism industry needs to pay more attention to another extremely important expression put forward by the Prime Minister in this year's government work report: "Develop and expand new kinetic energy". To this end, the tourism industry should promote the implementation of big data development actions, strengthen the R&D and application of a new generation of artificial intelligence, use Internet thinking, accelerate the industrial integration of "Internet plus tourism", and improve the tourism innovation capability.

The growth of tourism leads the recovery of the world economy and has great development potential. On March 7, local time, ITB Berlin, the world's largest international tourism industry exhibition, was held in Berlin, Germany. The meeting held that under the background of weak global economic growth, tourism has led the world economic growth for six consecutive years, with great development potential. At the same time, the development of tourism in turn promotes the development and prosperity of regional economy. In many countries and regions, tourism has become a pillar industry of economic development.

Tourism has surpassed the economic growth rate of China and become the main driving force of economic growth. The data shows that in 20 17 years, the number of domestic tourists was 500 1 100 million, a year-on-year increase of12.8%; The total number of inbound and outbound tourists was 270 million, a year-on-year increase of 3.7%; The total tourism revenue in the whole year was 5.40 trillion yuan, an increase of 15. 1%. According to preliminary accounting, the comprehensive contribution of national tourism to GDP in the whole year was 91300 million yuan, accounting for 1 1.04% of the total GDP. Tourism directly employed 28.25 million people, and tourism directly and indirectly employed 79.9 million people, accounting for 10.28% of the total employed population in China.

It should be pointed out that the rapid development of tourism in recent years has largely benefited from the rapid development of the Internet. According to the data of the National Tourism Administration, during the "Thirteenth Five-Year Plan" period, the total transaction volume and market size of online tourism in China will quadruple, and it is estimated that it will exceed 600 million person-times and 1 trillion yuan. According to experts' prediction, the demand for tourism in China is far from being fully tapped and released. Compared with neighboring countries such as South Korea and Japan, there is at least room for growth.

The deep integration of Internet and traditional tourism has become an irresistible trend of the times. Relevant data show that at present, 90% of tourists search relevant data through the network and mobile phone client, and more than 50% of tourists formally book travel products through the network and mobile phone client. With the main consumer groups in China's tourism market shifting to young people born after 1980s, 1990s or even 00s, the market penetration rate of online travel will further increase.

Modern tourism has been highly dependent on big data and artificial intelligence to meet the needs of large-scale tourism migration. The research and application of big data and artificial intelligence, promoting "internet plus", developing intelligent industry and expanding intelligent life are just one of the important measures of "developing and expanding new kinetic energy" explicitly put forward by the Prime Minister in the government work report of 20 18. In order to make "Internet plus tourism" one of the key footholds of the new economic kinetic energy, governments at all levels should strive to create a more relaxed policy environment, give play to the decisive role of the market in resource allocation, and let Internet companies let go of their hands and feet, innovate services, compete fairly, and introduce diversified and personalized products and services to the world as soon as possible.

We should clearly see the general trend of tourism development: "Internet plus tourism" is becoming a new kinetic energy for economic growth. This change has just begun. Only by embracing the more comprehensive and profound revolution brought by the Internet can we win the future of tourism.