Operation and management of tourism companies

Tourism enterprise management is the abbreviation of tourism enterprise management, including operation and management, which means that managers apply various methods in order to effectively achieve the predetermined goals of tourism enterprises on the premise of understanding the market. Below I will solve the management problems of travel companies for you, hoping to help you.

Tourism company management (1) business content.

Tourism enterprise management refers to a series of activities that tourism enterprises enter the market as independent commodity producers, meet social needs and achieve enterprise goals by means of service production and exchange, and make the economic activities of enterprises reach a dynamic balance with their external environment. The main contents of business activities of tourism enterprises include market investigation, analysis and research, selection and positioning of target markets, rationalization and improvement of products, development and promotion of new products, management of prices and profits, organization and development of tourists, operation and accounting of funds, etc.

(2) Management content

Different from the management of tourism enterprises, the management of tourism enterprises focuses on the interior of tourism enterprises, which means that the managers of tourism enterprises achieve their predetermined goals through planning, organizing, controlling, supervising and encouraging the specific business activities of enterprises. The management of tourism enterprises includes: organizing and allocating various resources of enterprises according to scientific management methods to realize the normal operation of enterprises; Maintain and provide high staff enthusiasm and creativity; Strengthen cost control, reduce internal friction and improve economic benefits of enterprises. In other words, tourism enterprises generally need to carry out business management, human resources management, financial management, marketing public relations, equipment management, safety management and service quality management.

The operating characteristics of tourism companies (1) are comprehensive.

Tourism is a comprehensive economic industry integrating tourism, travel, residence, food, shopping and entertainment. In order to meet the various needs of tourists, it is objectively required to ensure the production and sales of comprehensive facilities such as food, accommodation, transportation, culture and entertainment, scenic spots, tourist commemorative crystals and other daily necessities, that is, a perfect tourism service system must be formed. This comprehensive objective requirement determines the comprehensive characteristics of tourism enterprise management.

(2) Complexity

Tourists come from different countries or regions with different purposes, personalities, ages, incomes, hobbies and interests. Therefore, in order to meet the requirements of every tourist, tourism management activities will present complex characteristics. In addition, the management activities of tourism enterprises should be related to domestic and international tourism markets, and each market has many different market segments. Therefore, tourism enterprises must carry out targeted management for each market segment. This increases the complexity of tourism enterprise management.

(3) regionality

The material basis of tourism development is tourism resources, which varies from place to place. So there will be some attractive areas, some relatively weak areas and some unattractive areas, forming hot spots, warm spots and cold spots in the tourist area. According to the different hot and cold areas of tourism, the management should also be different. Therefore, tourism management should closely combine the tourism resources and regional characteristics of each region.

(4) Seasonal

Due to the change of seasons, the attraction of tourism resources changes, and the business activities of tourism enterprises must be adjusted in time according to the seasons. For example, when the off-season comes, it is necessary to strengthen marketing efforts and pay attention to cost control in management; The peak season is coming, and the marketing efforts are relatively weak. It is necessary to emphasize service quality management.

Management function (1) decision-making function of tourism companies

Decision-making refers to the problem that enterprise managers choose the right direction and goal for enterprises and solve what to do according to the actual situation and fundamental interests of enterprises when faced with various choices for enterprise development. When making micro-decisions, tourism enterprises must implement democratic decision-making and division of labor on the basis of mastering relevant information, and pay attention to inspection and supervision at any time. Planning is to decide in advance how, when and who will do it.

(2) Planning function

The planning function of tourism enterprises is the management activity of tourism enterprises to determine the ways and methods to achieve their goals. The organizational function of tourism enterprises refers to the management process that managers determine the organizational structure, allocate human, financial, material, time and information resources, divide departments, and assign tasks and rights to each department in order to effectively realize the objectives of the enterprise. The central problem to be solved is the establishment of organizational management system and the use of human resources.

(3) Organizational functions

Organizational function is a natural extension of planning function, which runs through the whole process of enterprise management. Whether the organization of an enterprise is effective and reasonable will directly affect the operation of the enterprise. The control function of tourism enterprises refers to the supervision, inspection and analysis of various businesses in the process of enterprise operation in accordance with the planned objectives and established standards to ensure the completion of the objectives and tasks.

(4) Control function

By controlling functions, tourism enterprises can minimize the difference between planned objectives and actual results. Leadership is also one of the basic functions of enterprises. When a manager of a tourism enterprise shapes his own self-image, influences his subordinates' values and attitudes, changes their cognition and gives them rights and obligations, he is exercising his leadership function.