Types of tourism advertisements

According to different classification standards, there are different categories.

(a) according to the form of advertising, mainly including:

1. Static advertisement. There are many static forms of advertisements, such as words, pictures and illustrations.

2. Dynamic advertising. Dynamic advertisements with characters' activities, with comments and explanations; There are also dynamic advertisements that aim at advertising materials and recite poems, sing and dance with characters as the object; There are also dynamic advertisements with personalized descriptions of advertising materials.

(two) according to the media, mainly including:

1. Newspaper advertisement. This kind of advertisement spreads quickly, has great influence, has a wide audience, is not easy to disappear and can be preserved for a long time. Among them, newspaper advertisements are the main channels for information dissemination of tourist routes, tourist transportation and other products.

2. TV advertisements. This kind of advertisement has both form and sound, attaches importance to modeling skills, and can leave a deep impression on the audience. Television advertising is an important form of tourism destination image publicity.

3. Broadcast advertisements. This kind of advertisement occupies space advantage, spreads quickly, and is not limited by region, traffic and climate.

4. Window advertising. This kind of advertisement has a large volume and a wide range, and customers feel real.

5. Outdoor advertising. Including street sign advertisements, traffic advertisements, light box advertisements, etc. Clear and eye-catching, easy to attract attention.

6. Online advertising. This kind of advertisement has low cost and large amount of information, which is the best form of tourism advertisement and its future development trend.

7. New media advertising. Including digital TV, led, airport, high-speed rail, subway, advertising form, novel and fashionable.

(three) according to the classification of tourism enterprises, mainly:

Travel agency advertisement, hotel advertisement, tourist city advertisement, scenic spot advertisement, tourist festival advertisement, exhibition advertisement.