Characteristics of tourism master plan

The operability of the overall tourism planning mainly refers to its strong practicability. At this point, it is obviously different from the tourism development plan. Tourism development planning is strategic, instructive and principled, but not tactical, while the overall tourism planning is tactical, practical and operable, which can effectively guide the construction, layout and development of tourist areas. Tourism master plan is the blueprint for the construction and development of tourist areas, which is produced on the basis of close contact with reality and extensive consultation, and the research on various issues is more in-depth and specific. Therefore, nature is practical.

2. Systematic

The systematic characteristics of tourism master plan are mainly reflected in its planning content, that is, grasping the core issues of regional tourism development through tourism master plan, treating the tourism industry system with the concept of grand tourism in accordance with the idea of sustainable tourism development, treating international tourism, domestic tourism and local residents' leisure and entertainment activities as a complete market system, building a regional tourism industry plate, and bringing many tourism-related industries into the government's "grand tourism management" system to formulate operational tourism development goals for the regional economy and society. The so-called master plan, as far as its name is concerned, also shows the systematicness of the planning content to a certain extent, otherwise it will not be worthy of the name.

3. Characteristics

The overall planning of tourism requires not only the completeness of the content system, but also the concreteness of the details, that is, the overall planning of tourism should take any problem in the tourism product system, tourism support system and tourism guarantee system seriously in every detail, and make a concrete analysis and study on the tourism resources, tourism market, development goals, strategic deployment, spatial layout and functional combination, and implement the specific measures for implementing the planning one by one. The master plan is not a big and empty plan, but a big and practical plan.

4. Various levels

The term of the overall tourism planning can be divided into: short-term planning for 3-5 years, medium-term planning for 6- 10 years, and long-term planning for 10 years or more, so as to make programmatic planning arrangements for tourism development after 20 years. Judging from the content of the plan, it is "near details, far details". For example, the recent planning should give full consideration to the development of famous scenic spots and the construction of road traffic in tourist areas, as well as the construction of basic living facilities, basic entertainment, business, service facilities and basic public facilities, including major hotels, hotels, public facilities, communications, access to transportation networks and shops, etc., to meet the basic needs of tourists for food, housing, transportation, shopping and entertainment; In site selection, it is necessary to choose a location with convenient transportation, easy development and convenient construction; The location of the public hotel should not be too biased, and it should be close to the transportation hub, otherwise, in the early stage of development, tourists will easily have fear and insecurity. The medium-term plan focuses on the overall development, focusing on the construction of medium and high-end hotels and their supporting entertainment facilities, business centers and public infrastructure. At the same time, the medium-term planning is also the stage to determine the basic image of the tourist area, thus forming a distinctive theme image and participating in market competition. As for the long-term planning, it is mainly to protect the environment and ecology, and at the same time, we should consider developing new deep-seated tourism projects.

The spatial scope of the overall tourism planning includes at least four levels:

(1) Cross-regional tourism planning: or inter-country tourism planning, which is mostly applicable to countries with similar natural tourism resources and historical and cultural connotations. For example, South America, Western Europe and the Caribbean, as well as the southeast coastal provinces and Southeast Asia. The focus of planning is to unify and coordinate the marketing and promotion plans of tourist sources. Cross-regional planning mainly involves the joint development and utilization of resources, the design of tourist routes, the coordination of transportation, marketing and publicity. , generally does not involve detailed planning of land use.

(2) National tourism planning: The main objectives are the design of tourism routes, the promotion of tourism products, the formulation of annual tourism activities, the determination of national tourist attractions, the strategic objectives of planning and development, development orientation and environmental protection. The promotion of national tourist routes and scenic spots is the focus of national tourism planning.

(3) Tourism planning at the regional level: mostly inter-provincial and inter-city areas. In the west of China, the regional division is focused on geomorphic units and geographical features, represented by the division of tourist areas by geographers, such as the Northeast tourist area and the middle and upper reaches of the Yangtze River. These areas have certain similarities in tourism resources, folk customs and other aspects, which is conducive to the development of * * *. There are administrative districts as the planning scope, mainly administrative management. Regional planning mainly plays the role of regional coordination. Each province has its specific and detailed tourist routes and plans, and there should be no contradiction between regions.

(4) Regional tourism planning: it is a province, city, county or smaller unit area. In addition to the development of tourism resources, market-oriented prediction and tourism route design, it will also involve more specific tourism layout planning and project planning.