What is the brand positioning like zara and Uniqlo? Mid-range or low-range or high-range or something?

Zara, Uniqlo and other brands are all mid-range brands, because the price is very civilian and cost-effective.

These brands are fast-moving brands, and their operation mode is to reduce inventory, speed up the upgrading of styles, and try to provide a large number of styles for consumers to choose from every year.

Zara's clothes not only guarantee quality, but also sell designs. Zara's clothes are suitable for young people's fashion taste. About 20 years old, suitable for TRF series. The style of this series is girlish, and the clothes have many sweet details, which makes people feel very youthful and more suitable for daily travel and shopping. The basic series is suitable for newcomers in the workplace. This series of clothes is young in style and simple in general design, which is more suitable for women who have just entered the workplace, giving people a feeling of youthful vitality, stability and reliability.

Uniqlo clothes basically only sell basic models, which are not fashionable. Occasionally, there will be cooperation with big-name designers every year, but most of them are basic models. The advantage of Uniqlo's basic model is that it does not exist whether it is out of season or not, and it can be worn every year; Secondly, the style is simple and well matched, and there is no big problem when going out of the street. Moreover, for people with good body conditions, the basic model is simple and low-key, which maximizes the body advantage of the wearer.

Pay attention to the following items when buying clothes:

1, figure determines the style of clothes.

Both men and women can be divided into tall, short and fat, and the style of clothes will be designed according to people's needs. When choosing clothes, you must first know your figure. For example, people with small skeletons and thin bodies should wear clothes that fit them. When choosing clothes, it won't be too thin and too thin, and it won't be too loose. The plump type is suitable for a slightly loose style, which can hide meat well and modify the figure curve.

2. Color determines the level of clothes.

Not everyone can control many color combinations. Wearing well is fashion, and wearing badly will weaken the relationship between primary and secondary colors, making the overall shape look messy and uncomfortable. So if you don't control too many colors yourself, then the coordination of solid colors, the collocation of two colors or the mix of three colors can be done, but it is best to choose the color of clothes in a primary and secondary way.

3. Details determine the quality of clothes

The details of clothes are reflected in the workmanship, material, pattern, cutting and other aspects of clothes. The materials used for good clothes are very textured, the workmanship is also very fine, and the patterns are more suitable for people to wear. If you want comfortable and high-end clothes, you must pay attention to these small details.