Business scope of farmhouse music

farmhouse music is a new form of tourism and leisure, and it is a kind of leisure travel mode that farmers provide to modern urban people to return to nature and get a relaxed and cheerful spirit. So what is it? I'll untie it for you, hoping to help you.

In rural areas, farm operators use rural landscapes such as courtyards, orchards, gardens, ponds, farms, pastures and other natural ecological and rural human resources to attract tourists and provide tourists with services such as sightseeing, entertainment, sports, accommodation, catering, shopping and farming experience featuring farming and animal husbandry experience. "Nongjiale" is engaged in fishing, picking, catering and food processing.

classification of farmhouses

1. Farmhouse garden type. Take Nongke Village in Youai Township of Pixian County and wanchun town in Wenjiang County as the representatives. Located in the "National Ecological Demonstration Zone", it is a nationally renowned production base for flowers, bonsai, seedlings and pile heads, and "farmhouse music" originated here. It is a collection of the main features of rural leisure tourism in the western Sichuan plain, showing the great charm of "farmhouse music".

2. ornamental flowers and fruits. It is represented by the amusement of farm orchards in the eastern suburbs of Longquanyi, such as Shuxue Village, industrial and rural areas, peach blossom ditch and Apple Village. Longquanshan fruit is exported to the whole country and even overseas, and fruit income is the economic pillar of Longquanyi District. However, in recent years, the flower and fruit sightseeing tour, which takes peach and pear flowers in spring and early fruits in summer, has greatly exceeded the fruit income, among which the most representative is Happiness Meilin, one of the "five golden flowers" in the construction of new countryside in Chengdu. Selling fruit is not as good as selling flowers, which makes people feast their eyes first, and then eat delicious food. It reflects the evolution of people's consumption concept. After improving its scientific and technological content, Longquanshan fruit made great efforts to improve its cultural content, and developed sightseeing agriculture on the basis of traditional agriculture, which opened a new idea of making a fortune in Yilinshan District.

3. Hostel type in scenic spots. It is represented by natural scenic spots such as Qingcheng Houshan in Dujiangyan, Chaoyang Lake in Pujiang County, Yinchanggou in Pengzhou City and Xiling Snow Mountain in Dayi County. Low-grade farmhouse hostels are cheap, and tourists feel as if they have moved their homes to the scenic spot, spending money on living at home and enjoying the natural environment of the scenic spot. Therefore, the scenic spot "farmhouse" is welcomed by low-and middle-income tourists.

4. Garden inn type. It is represented by Nibotuo Scenic Area reconstructed from Xindu County Farm, Dongyue Fishing Village reconstructed from Qianjin Farm in Qionglai City, and Bay Farm in Nanchang County. Transform agricultural production organizations into tourism enterprises, make agricultural land into garden-style buildings through greening and beautification, and make it a leisure and entertainment place with complete supporting facilities and inn-style management, which is higher than "farmhouse music" and lower than resort. Write a glorious stroke for modernization.

service quality of farmhouse music

farmhouse music is a new form of tourism and leisure, which has promoted the development of holiday economy and achieved good social and economic benefits. However, the reception service of farmhouse music has not kept pace with its rapid development, and the problems in catering management are particularly prominent. How can we improve the service quality of farmhouse catering? How to make farmhouse cuisine more distinctive? These are all problems that need to be solved urgently in farmhouse catering. In this regard, according to the understanding and concern of farmhouse catering in recent years, the author summarizes the following points, hoping to help everyone.

1. Humanized service

Diligence, simplicity and hospitality are the traditional virtues of the Chinese nation, especially in rural areas far from market competition, most villagers are kind-hearted, simple and honest. However, with the increase of the number of tourists and the number of receptions, the managers of many family households who carry out farmhouse tourism are generally heads of households with low service level and insufficient service awareness, which often leads to the promise of whatever the requirements of any guest, whatever the requirements, and whether they can meet them. However, due to the small number of farm household service personnel, once busy, the guests' requirements can not be met in time or those irrelevant requirements can be met first, which will give the guests a bad impression. In fact, the service staff of the farmhouse can't just accommodate the guests and make it difficult for themselves, but learn to refuse the guests reasonably, especially the requirements that are difficult to meet under the existing conditions. At the same time, when the guests are dining, the service staff should not be far away, and should provide services to the guests in time.

Second, the utensils are unified

Unlike home use, tourists pay attention to coordination and comfort when dining. However, the dining tables, dining chairs and tableware used in many farmhouse restaurants are not uniform. Often, tables and chairs with different colors and styles can be seen in one restaurant, and large and small plates, high and low bowls, plastic, enamel and iron can be seen on a dining table, which gives people a sense of untidiness. Therefore, peasant meals need to be equipped with a corresponding number of tableware and utensils according to their reception capacity, and the effect will be better if tableware with local characteristics is used.

III. Hygiene and safety

Lettuce and cooked vegetables in the kitchen workshop of "Nongjiale" should be placed separately, and the drinking water source and clean water should be separated. The storage rooms of flour, rice, oil and seasoning should also be moisture-proof, rat-proof and mildew-proof, and outsiders should be prohibited from entering and leaving the warehouse. Natural family atmosphere, simple lifestyle and civilized leisure content are the characteristics of farmhouse music to attract city people. In order to attract guests, the dining environment of "farmhouse" must be clean and tidy, and it is best to have a special restaurant. If the conditions are not good, you can also open up your own courtyard, but the courtyard needs to be used as a restaurant to kill flies, mosquitoes, dust and sand.

fourth, the localization of dishes

urbanites are used to eating delicacies, and most of them travel to the countryside to seek green nature. Therefore, the higher the restaurant, the better, and the higher the quality of the food.

The dishes of "Nongjiale" should be mainly folk dishes and farm dishes. We must highlight our own folk and farm characteristics, and develop and innovate on this basis. "Nongjiale" dishes should be based on rural areas, local materials, and try to use cooking materials unique to farmers and difficult to see in the city. In addition to local chickens, ducks, old bacon, yellow diced vegetables and all kinds of seasonal fresh vegetables, various local specialties should be widely used. The staple food of "Nongjiale" should also fully reflect the characteristics of farmers. For example, the rice in the farmhouse should not be pure rice, but should be made into such things as braised rice with corn kernels, commonly known as braised rice with bacon and peas, stewed rice with red potato or pumpkin, stewed rice with cowpea or shredded radish, and so on. In fact, these meals have both farm characteristics and are delicious, and the cost is not high. "Nongjiale" snacks and pastries can't be the same as those in the city, but should highlight the characteristics of farmers, and engage in some snacks such as bean jelly, cold noodles, thin pancakes spread in pots, hair cakes, yeerba, Artemisia ordosica steamed buns, zongzi, potato cakes, sweet potato cakes, corn cakes, steamed buns and boiled corn, sweet potato and so on.

arrange dishes according to different consumer items and different needs of consumers. There are all kinds of people who come to the "farmhouse" for consumption: men, women, young people, middle-aged and elderly people, children, workers, employees, cadres, entrepreneurs, and intellectuals. Consumers also have a variety of situations: one or two or three people come, and ten or eight or even dozens of people come; Some order only a few dishes, and some pack a table or even several tables; Some people only eat one meal, others stay for three to five days or even ten and a half months, and so on. Therefore, "farmhouse music" dishes should be flexibly changed and reasonably arranged according to different consumption objects and different situations of consumers. For example, men usually drink alcohol, so they can arrange more big dishes, while women and children can arrange more snacks if they don't drink alcohol. Workers and staff can arrange more economical dishes, and cadres, entrepreneurs and cultural people can arrange more dishes with higher grades and more characteristics; If you have less meals, you can arrange special dishes as much as possible; If you have more, you can cover everything and arrange all kinds of dishes. For those consumers who want to stay for ten days and a half months, the dishes arranged can be as "homely" as possible, making people look like they are living at home.

5. Standardization of quality

The menu of farmer's restaurants should be relatively stable, and the amount of signature dishes and special dishes in the same period should be similar. The same dish should not be served in a plate today, but in a big bowl tomorrow, and the taste should be as uniform as possible. Farmers' restaurants should embody the consciousness of economic benefits. The working class is the main force of tourists, and being economical and affordable is the normal psychology of most tourists. Therefore, farmers' restaurants should make more use of local advantages, use their own fruits and vegetables, and reduce the price of unit dishes, so as to benefit tourists and bring more tourists to farmers' restaurants.