How to treat the tourism deficit

Although the number of outbound tourists in China is less than that of inbound tourists, the spending amount of outbound tourists is far more than that of inbound tourists. In addition, the year-on-year growth data of the number of people entering and leaving the country shows that outbound travel maintains a strong growth trend, while inbound travel shows a downward trend.

Now people's income level is gradually improving, and they have higher requirements for the quality of life. Traveling around the world has become the vision of many people. With sufficient holidays and sufficient funds, packing up and seeing the world has become the best choice for many people, and the increase in the number of outbound tourists is also reasonable. It is true that outbound travel and inbound travel are two irreplaceable markets. After all, you can only go to France if you want to see the Eiffel Tower, and you can only come to China if you want to see the Great Wall. However, China has a vast territory, rich tourism resources and numerous tourist attractions, but it cannot attract more and more foreign tourists, resulting in relatively low tourism income, which is worthy of reflection in the domestic tourism market.

Why are fewer and fewer people visiting China, while more and more domestic tourists choose to travel abroad? In recent years, the uncivilized behavior of domestic tourists has been frequently exposed. Although part of it is caused by cultural differences, the image of China is greatly discounted by the uncivilized label, which also affects the intention of some foreign tourists to choose the domestic tourism market to some extent. On the other hand, domestic tourists did not see all the scenery of the motherland, but chose to travel abroad. The more important reason is probably that the domestic tourism market itself has defects, the tourism environment and market order are not satisfactory, and the market attraction is insufficient.

In addition, the chaotic tourism market in China may scare away many tourists. Some black cars are sent to the Great Wall and other scenic spots in Beijing all the year round. In some places, the phenomenon of cheating customers is serious, and it is not uncommon for several dishes to cost several thousand yuan. In such a trap-ridden market, it is difficult to retain the "repeat customers" of inbound tourism, and it will only "push" more and more domestic tourists abroad.

It's better to retreat and build a net for the fairy fish in the forest garden. Instead of discussing the influence of the tourism trade deficit, it is better to strengthen the self-cultivation of the domestic tourism market. A few days ago, the State Council's Opinions on Promoting the Reform and Development of Tourism pointed out: accelerate the transformation of development mode, promote the transformation of tourism products to sightseeing, leisure and vacation, meet diversified and multi-level tourism consumption needs, pay more attention to cultural inheritance and innovation, and realize the organic unity of standardized and personalized services. The Outline of National Tourism and Leisure issued by the State Council also puts forward higher requirements for quality tourism.

The tourism trade deficit of 1000 billion yuan shows that citizens have a strong demand for tourism consumption, and the only way for the domestic tourism market to occupy a place in such demand is to speed up the upgrading of the tourism industry, improve the quality of tourism, formulate reasonable fares, plan and design scenic spots, improve the management level and service level, and attract and retain tourists with a good user experience. In addition, fully mobilize the enthusiasm of the integration of tourism and related industries, provide more distinctive tourism products, create more tourism brands with more connotation and value, and form a complete and mature tourism industry chain, thus attracting more tourists and creating a larger tourism consumption market.