New Year's Street Activities: A Novel Scheme

New Year's Street Activities: A Novel Scheme

In order to ensure the solid development of activities, it is often necessary to make an activity plan in advance, which is a written plan of activities. So how should the activity plan be formulated properly? The following is a novel New Year's Eve activity plan compiled by me for your reference, hoping to help friends in need.

New Year's Street Activities Program 1 I. Theme of the Activities

This activity mainly relies on the official platform sponsored by Minbei Daily and the professional planning of Eternal Media. Combining the advantages of "Dawuyi E-commerce" online service platform and the popularity of "Northern Fujian Interactive Forum". * * * Work together to create an online and offline activity with the theme of "gently moving your fingers and delivering new year's goods to your home". The activities are mainly on-site physical display and online commodity purchase.

Slogan: the most powerful e-commerce platform of Minbei Daily.

Second, the activity objectives

1, mainly to promote the "xx purchase" network and implant the initial brand impression into the hearts of the public.

2. Increase the number of followers, registered people and buyers.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchants can sign an intention contract with e-commerce on the spot)

4. On-site driving forces people to get used to using the platform. (For example, scan WeChat attention, give an operation card similar to a bookmark, and the on-site staff will carefully guide the operation)

5. Use this activity to re-establish the function of "Northern Fujian Interactive Forum".

6. Rural commercial bank savings card.

Third, the object of the activity

Nanping's new year consumption groups;

Credit depositors of rural commercial banks, new and old netizens of Northern Fujian Interactive Forum; Distributor of products in Nanping;

Fourth, the activity time:

20xx February 7-8.

Verb (short for verb) Location:

Nanping sports park square

Activity of intransitive verbs

Display area settings:

1, new year's goods and peripheral products display;

Draw a product display area in the activity to display the peripheral products of the organizer and other franchisees. (This activity is mainly performed by Minbei Daily and Eternal Media. )

2. E-commerce purchasing experience; Set up an e-commerce area, eye-catching, mainly looking forward to people's power generation brochures. Guide consumers to register and purchase, and register businesses that need to join.

Content design:

1, the concept of e-commerce new year's goods is relatively new, so offline activities are mainly guided. Design a shopping mall operation flow card (with bookmark as the pattern), design an online activity leaflet and distribute it together with the flow card.

2. 1 2 The staff of rural commercial banks can set up credit cards on site (or set up a rural commercial bank area).

3. Those who sign up on-site or scan WeChat can get an e-commerce New Year gift (it is recommended to send a couplet set printed with e-commerce logo).

4. Design the investment promotion scheme according to the on-site investment promotion situation. Fill in the franchisee's cooperation intention form, leave relevant information, and contact you later. (Merchants can be allowed to join preferential policies if conditions permit: Merchants can introduce other merchants to join and enjoy xx advertising time, etc. )

5. For the new and old users of Minbei Interactive Forum, you can give certain activity discounts on the same day, which can gather popularity in advance for the upcoming "Netizen Festival".

Seven. Activity promotion

(1) Promotion time

One week before the event, 20xx February 1 to February 8.

(2) the way of publicity;

1, Minbei Daily

2, mass information, (SMS, WeChat)

3. Interactive forums (other network platforms)

4. Leaflets (printed on leaflets)

Nanping TV Station is at 9: 30 tonight.

(3) Publicity contents:

1, time, place, contact information, activities.

2. The object of discount and the content of discount.

3. Mainstream franchisee information.

Eight, the scene layout

1, 3x6 advertising tent.

2. There are two computers (the more the better), network cables and three power interfaces in the exhibition area.

3. 2 on-site tables, chairs and tablecloths 10.

4.X-stand posters, background paintings and live banners.

Additional conditions: uniform uniforms for staff (uniform badges or trademarks can be worn if conditions permit). Considering that night activities should continue, e-commerce video promotion, voice promotion and sound, live clown performance (which must be completed in advance) (to attract more people) should all provide lights (ordinary lights or artistic lights).

Nine. Details of site materials

X. Activity flow

Work arrangement:

I. On-site flyer sales

Second, the front desk information answering personnel

Third, online operators.

Four. Sign the intention to join.

New Year Street Activity Plan 2 Spring Festival Activity Plan 1: Full 100 delivery 150 (New Year vouchers).

1. Activity time: 20XX year x month x day -20xx year x month x day.

2. Activity content: During the activity, you can get the 150 yuan Family New Year Voucher when you shop in a shopping mall for a total of 100 yuan, baby carriages for 200 yuan and small household appliances for 300 yuan. When you buy home appliances for over 1 000 yuan, you can get a shopping mall 1 000 yuan gift certificate (except supermarkets, gold, mobile phones, furs and other special goods).

3. Proportion of new year vouchers (all vouchers are shopping vouchers):

1) New Year's Voucher: Except for special commodities such as gold, mobile phones and furs, it can be used in XX shopping malls.

2) Aging Voucher: It can only be used during the period from Grade One to Grade Seven. In addition to gold, mobile phones, furs and other special commodities, it can be used in XX shopping malls.

3) Lantern Festival vouchers: only available on the fifteenth day of the first month, except for special commodities such as gold, mobile phones and furs, which can be used in shopping malls.

4) Voucher for tobacco, alcohol and sugar tea: tobacco, alcohol and sugar tea only.

5) Gift certificate: only used in shopping malls.

6) Jade coupons: only for shopping malls and XX Jewelry Palace (except gold and platinum).

4. Voucher usage rules:

1) coupons are only applicable to shopping malls, and copying is invalid;

2) Coupons need to be consumed on a peer-to-peer basis or collected in proportion;

3) Coupons cannot be exchanged for cash, and the cash part does not accumulate coupons circularly;

4) When returning cash consumption, coupons or cash equivalents shall be returned together;

5) coupon consumption, when returning goods during the event, return coupons and cash to customers;

6) coupon consumption, when returning goods after the event, only the cash part will be refunded;

7) Validity period of coupons: the issuance time of coupons is XX, and the use time of coupons is XX, except for coupons for Lunar New Year and Lantern Festival;

8) The mall reserves the right to interpret this coupon.

Festival activity plan 2: big family, big clearance, Chinese New Year.

1. Activity time: 20XX year x month x day -20xx year x month x day.

2. Activity plan: As the Spring Festival is approaching, a certain shopping mall will launch a "big clearance for the New Year" promotion. During the event, the clothing products in a shopping mall were cleared in different seasons, and well-known brands were fully discounted.

Plus: In order to repay customers' support to the extended family, a shopping mall will jointly launch two large-scale seasonal goods clearance sales activities with manufacturers in the early Spring Festival and August each year. Clearance activities will focus on clothing and footwear products, benefiting consumers throughout the year.

New Year's Day Street Novel Planning 3 Preface

On the occasion of the 20XX Spring Festival, in order to enrich the tourism culture of the Miao people in Rongshui, enliven the festive atmosphere of the Spring Festival, and provide a standardized display platform for the Miao people's agricultural and sideline industrialization development enterprises and agricultural and sideline handicrafts in Rongshui, Dong Run enterprises, under the leadership of Rongshui County Government, will integrate all aspects of resources, do a good job in attracting investment and implementation, and do their best to run this Rongshui New Year Street well, at the same time, improve the visibility and influence of the organizers, and serve the brands of Rongshui pillar industrial chain and the people who manage new year's goods.

This activity takes the strong holiday atmosphere as an opportunity to integrate the Spring Festival New Year Exhibition with the folk culture exhibition. At the same time, it will show foreign merchants and tourists the new humanistic spirit of melting water, so that exhibitors and tourists can really feel the satisfaction of catching up with and watching the big drama, as well as the original intention of the county government to serve the people. At the same time, in order to realize the rapid development of business in the north of the city and improve the business atmosphere in the 3095 area and the new city in the north of the city, this New Year Street, especially relying on the sports park, directly boosted the investment value of this area, showing the grand blueprint and practical determination of the Rongshui county government in urban construction and business planning.

I. Theme of the event:

Catch up with the Rongshui episode and watch the folk exhibition.

-Dong Run in ——20xx. Rongzhou Style "Spring Festival New Year Street"

Second, the activity time:

20xx65438+1October1-20xx65438+1October 20th.

Three. Location:

Rongshui sports park

Four. Organizer:

Organizer: Rongshui County Housing and Construction Bureau

Co-organizer: Guangxi Rongshui Dong Run Investment Real Estate Co., Ltd.

Verb (short for verb) operation mode:

This activity is organized and undertaken by the government, and Dong Run enterprises organize businesses and entities to operate, and adopt market-oriented operation means such as investment promotion and publicity to promote the development of Rongshui tourism consumption, display the original Miao culture of Rongshui, attract more foreign tourists and people from surrounding counties to participate in Rongshui characteristic tourism business, and build a complete industrial development chain of Rongshui emerging ethnic tourism business.

Activity of intransitive verbs:

Street activities run through the annual meeting, focusing on the main line of "grasping big episodes and watching big dramas", running through the whole activity planning, closely combining the four contents of new year's goods exhibition, folk custom exhibition, government and enterprise services and tourism reception to serve the economic and cultural construction of Rongshui.

Seven. Exhibition scope and functional zoning

Area: ◆ Folk Competition Area: Various exhibitions will be held to show Miao folk culture in a thematic, orderly and irregular way, such as cockfighting, bird shooting and other folk sports competitions.

Area: ◆ Foods: all kinds of famous and excellent new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted seeds and nuts of dried fruits, local products and agricultural products.

Daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily necessities, plastic products, hardware and electrical appliances, firecrackers, festive supplies, kitchen utensils, smart toys, etc.

◆ Clothing category: bedding, clothing, shoes and hats, etc.

Area: sugar and liquor: all kinds of wine, white wine, yellow wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks, tea and so on;

Gifts: all kinds of gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.

Specialty: famous products such as mushrooms, fungus, fragrant glutinous rice, dried bamboo shoots, Shatian pomelo, three-room duck, tea, tea oil, yellow sugar, chong yang wine, bacon and preserved fish;

Area: ◆ Folk culture exhibition: Lusheng performance is the main performance, assisting in the on-site production of handicrafts, melting water paintings and calligraphy, and everyone handwritten Spring Festival couplets DIY on the spot;

Area: ◆ Flavor snack area: There is a street with snack barbecue next to the basketball court to show the traditional flavor of Rongshui.

Eight, investment promotion and promotion ideas

Preliminary idea of attracting investment in new year street

Investment promotion is implemented in four stages:

1, 20XX year1February 65438;

Set up an investment promotion group to draw up investment promotion plans and objectives;

Drafting promotional materials for investment promotion; Advertisements outside Ronghao.com, Acer.com and trams.

2. 20xx65438+February 12-2 1 promotion stage;

Delineate interested enterprises by various means of attracting investment;

3. 20xx65438+February 21-27;

Handling admission procedures and fees for various businesses;

Focus on the public relations of high-quality businesses and make up your mind to participate;

4. 20xx65438+February 27th -3 1 summary stage;

Clean up the merchants with complete procedures and arrange booths in a unified manner; For the remaining hesitant businesses, focus on public relations;

New Year's Street Activities Novel Scheme 41. Promotion Background

Before and after the Spring Festival holiday, it is the peak season for toy products and other gift industries, and it is also the golden time for toy manufacturers to take action to seize the market. In order to further increase the sales volume, strengthen the brand promotion of Pipi Bear and launch the national brand of Pipi Bear, this activity is specially planned.

Second, the purpose of promotion

1. Take advantage of this once-in-a-lifetime opportunity to further increase product sales and increase the promotion of Pipi Bear brand;

2. Expand the popularity of Pipi Bear series products through on-site promotion activities, launch national brands and build world-famous toy brands;

3. Effectively attack competitors, gain opportunities and win the market;

4. Promote the sales of other products by promoting products;

5. Enhance the confidence of dealers in our products and achieve our sales target next year in the first battle;

Third, the promotion time.

6 February-February 15

Fourth, the promotion theme

Promotion theme: PPBear celebrates Christmas and welcomes the new year, and holds Bile for New Year's Day.

Slogan: Pippi Bear brand creates a happy world. Pippi bear

Happy Pippi Bear China can make you laugh more than Doby.

Verb (abbreviation of verb) promotes the object and scope.

1, promotion target: consumers

2. Business scope: major dealers in China and major amusement parks in Shenzhen.

Sixth, the promotion method

On-site publicity includes big reward activities, New Year's Day lucky draw (amusement park only), "Pippi Bear Drifting Man", Pippi Bear teaches children to learn knowledge, and children buy products at half price, with 8.8% discount on products and gifts.

1, promoting products

Product: Compared with Lele's original price of 298 yuan, the promotional price is 228 yuan.

Aidudu original price 268 yuan promotional price: 208 yuan

Original price 188 yuan, promotion price 138 yuan.

Flat original price 88 yuan promotion price: 68 yuan

Yellow 7th original price 63.00 yuan New Year special price: 38 yuan (daily limit 10)

Other products will be discounted at 8.8% during the promotion period, and the original price will be restored after the promotion.

2. Gift form

Customers who buy this promotional product can get a beautiful Pippi bear toy (with random skin color and height of 5CM) and a beautiful Pippi bear pictorial (except for the above special price) for free.

3. Live demonstration

Promotional products: Bilele, Aidudu, Xiaolebi and Huangqi.

Publicity location: at the gates of major dealers and amusement parks in Shenzhen.

Website layout requirements: multiple posters, multiple banners, products and gifts, balloons, flowers, ribbons, etc. Beautify the website and create a promotional atmosphere. Products and gifts should be stacked separately, and the words "gift" or "gift area" should be marked on the gifts.

Special website:

New year lucky draw

Activity time: 20xx year 1 October18: 00-1Sunday.

Activity: New Year Lottery.

Specific operation: All customers who have purchased Pippi Xiong's promotional products during the promotion period and all the children present can participate in the lucky draw and get the "1 raffle ticket".

The following awards were set for this event:

1. Grand Prize 1 Name: a toy worth 398 yuan.

2. Two first prizes: one for Aidudu (worth 268 yuan plus a small gift).

3. Four second prizes: a toy named Little Lebi (value 188 yuan plus a gift). 4. 20 third prizes: one yellow No.7 (worth 63 yuan). 5. Fifty prizes: exquisite small gifts.

Publicity tools: ① Publish this activity on a poster ② The description of the sponsor, broadcast and publicize.

Seven. Promote cooperation

1, product

Each point of sale is fully stocked according to the expected monthly sales, especially promotional items and special offers.

2. Material preparation

The marketing department will distribute banners, promotional information lists and gifts to dealers 20 days ago; Dealers can add some new promotion methods, such as small gifts, according to the new trend of the local market, but they must not violate the company's business philosophy, and must make arrangements for the promotion activities before the arrival of the promotion activities.

3, division of labor and responsibility

General Manager of Activities-Mr. Zhu

Event leader-Yang Shenghui

Scheme preparation, distribution and verification-Marketing Department

Material Distribution-Marketing Department

4. Training and selection of promoters

Dealer managers and business department managers should do a good job in training promoters in products, contents and methods of promotional activities. Promoters' requirements: childlike innocence, wearing Pipi bear propaganda clothes, neatly dressed, wearing a work permit on the chest, wearing a Pipi bear hat, loud voice, clear articulation, natural movements, affinity and humor.

5. Activity performer

Marketing manager, marketing director of major dealers

8. Promotion target: (calculated according to the monthly sales volume in the local market)

Regional products Shenzhen South China (except Shenzhen) North China Northeast Northwest

Bibile

Aidudu

Xiaolebi

Yellow 7

other

be equal to

Nine. promotion expenses

Promotional clothing, hats, banners, pictorial gifts, floating population, promotions, salaries, etc.

amount

unit price

total

X. Activity requirements