There are more and more people playing RV, but what is worse than the American market?

Although the RV consumption in China today has made great progress compared with previous years, there is still a problem: RV camp facilities are not mature enough.

Of course, there are not enough camps. By the middle of 20 19, there are 1690 RV camps in China. In contrast, the United States, with a land area similar to that of China, but a population of only14, had 272 10 RV camps in 20 17.

In fact, the number of people in this camp itself is not the biggest problem. By the middle of 20 19, the number of recreational vehicles in China has just exceeded 654.38+million, which is less than that in the United States. Compared with the number of this RV, the number of camps is actually not small. Compared with China's land area, China's county-level units are 285 1 and camps are 1 690, which can be said to cover the whole country on average. The camp can actually be found in the place where the main RV travels.

But why do most RV owners in China still choose to spend the night in roadside, parking lot and outdoor places where there are always various inconveniences, or prefer to give up the meaning of RV and stay in hotels, but rarely go to camps?

This may be the problem of the business model of domestic RV camps.

First of all, a considerable number of RV camps are called RV camps, but they are actually just fighting for better policies with the government under this guise. In fact, they just operate as a cabin/trailer RV hotel and don't welcome RVs at all. Therefore, there are nearly 2,000 RV camps in the country, and only a few hundred actually operate as RV camps.

Most of the camps that really receive RV customers are too expensive. The charge for a parking space in domestic RV camps is generally around 150 yuan/day, and this price often does not include the price of water and electricity. There is an extra charge for water and electricity using smart piles. This price is almost the same as that of domestic budget hotels.

At this price, what you buy is often not a good experience. The berths of a large number of RV camps in China are actually wider parking spaces. Not only is there no good scenery, but the ground works made with great efforts also make the original sense of nature disappear. Living in it is very uncomfortable.

Therefore, this column will briefly introduce various RV clubs in the United States, from which we can also see the characteristics of supporting operation mode and construction mode of RV mature market camps.

The most typical RV club in America is simply a discount card. As long as you spend an annual fee of tens of dollars, you can enjoy discounts at all the RV camps you join.

For example, in the United States, almost all RV owners have membership cards-passports? The United States is such a business model.

Passport? The annual fee in the United States is $44 (you can buy it for $36 in some places). If you buy for several years in a row, there will be a discount, even a life member of $349), and as long as you spend this $44, all 1600 camps in its joining system can enjoy half price. So it turns out that a camp of 20-60 yuan a night only needs 10-30 yuan. It's much cheaper than a motel in the United States that costs $ 50- 150 a night (roughly equivalent to a budget hotel in China).

This membership card can be returned as long as you stay in a camp for 2 or 3 days every year. The cooperative camp network is also good, and it is basically a must-buy card for American RV owners.

Passport? American camp stores in California:

Typical passport? American cooperative camp:

Like it's happy? Camper? Club. Also, after purchasing the annual card, all the participating camps are half price. But happy? Camper cooperates with fewer camps, only 1200 in the United States, and most of them are Passport? The United States also has coverage. So no passport? America is so popular.

Are you happy? Camps for California campers:

The picture below shows a happy family? High-end camp in the camper network. The camp itself is relatively high-end. In addition to common facilities such as laundry room, swimming pool and restaurant, it also provides facilities such as yoga center, performance hall, botanical garden and artificial lake. Therefore, it doesn't offer half price, but only offers a 30% discount. After the discount, it still needs $55:

In addition to joining the camp network, there are also direct sales networks. For example, KOA, the largest chain camp company in the United States, also has nearly 500 camps in the United States. If you buy its annual card, you can enjoy a 15% discount on all its camps. KOA's camp positioning is also relatively high-end, and the general price is about 60 dollars per night, and about 50 dollars a day after discount. KOA's camp generally has complete supporting facilities, and at the same time, it retains its natural scenery well, which feels more like living in the mountains. KOA's membership card is $30 a year.

Another fugitive? RV? Clubs, both direct and cooperative. Although the discount is a little less, only 15%, the advantage lies in the operation of the community. It has 57 regional branches, and regularly organizes members' gatherings and lectures on RV travel. At the same time, there are 1 1 cooperative RV camps in the United States. Because members have to participate in the operation of the camp themselves, the price is low and the community atmosphere is good. Members can even buy exclusive parking spaces in these RV camps, which can be visited all year round.

Although some clubs also offer preferential treatment to the third-party camp (but less, only 10%, and there are more than 2,400 cooperative camps), their main selling points are more inclined to other common benefits. Like Good, it is also very popular? Sam. Club, paying an annual fee of $29 (you can buy it for $25 in some places) can give the RV a free annual inspection, and can you do it when camping? The world? And then what? Gander? RV? & amp？ Outdoor? Superplaza (all of which are RV supermarket chains widely distributed in the United States) is free to discharge pollutants, and the gas (propane) is 15% off. Can it be used on a pilot basis? Flying? J-chain gas station offers 98% discount on gasoline. This member is also very practical for people who travel by RV for a long time every year.

Is there so much camping in California alone? The world, free sewage, 15% off gas is still very practical:

Similar to FMCA ((family? Coach? Association), the annual fee is 69 dollars (59 dollars when discounted), but there is no discount at all for camp accommodation (but there is a self-operated camp in Cincinnati, which can stay for 2 nights free every year), and it only focuses on various convenience services. This membership fee includes one year's free road emergency medical assistance (which is still very useful for the elderly who are the main owners of American RVs), discounted Wifi service and FMCA magazine. Like jailbreakers, FMCA has rich offline activities, and often organizes activities in various regions, but the group is mainly elderly people.

In addition to members who provide preferential treatment in the camp, members who provide extra services, and members who participate in offline community activities, there is also a RV club, which can stay in the camp for many times for free after joining the club.

The representative here is Qian? Trail. A thousand? Trails is the second largest direct RV camp chain company in the United States after KOA. There are more than190,000? Trail camps, these camps are only open to members. Its members have to pay $599 in exchange for staying in any of its camps for free all year round. Although the membership fee is very expensive, if you stay more, it will be only a few dollars a night, which is still very cost-effective for people who travel in full-time RV.

A thousand? Trail camps are relatively concentrated near major tourist areas and metropolitan areas. There are fewer areas with low population density in the central and western regions:

Of course, it's not just unlimited free check-in. There are three restrictions:

$ 1 and $599 only contain one region (the United States is divided into five regions), and an extra region needs to pay $59. So if you want to cover the whole country, you need 835 dollars.

2. You can only stay for 14 days at most (including different camps). And as long as you stay in any of its camps for more than 14 days, you need to wait for 7 days before you can stay again. So ordinary members usually stay for two weeks, so why not? Trails must stay in another camp for a week.

3. If you stay for 30 nights a year, you have to pay $3 per night for utilities.

But even so, if you live a lot, why not? Trails is still a good deal. If it takes a year for the RV to be beautiful, can it take 240 days? Trail, the total cost 1465 dollars, the average cost per night is just over 6 dollars. It is still very cheap. If you spend three months traveling in a caravan in the western United States, and 60 days stay in the United States? Trail, the average cost per night 1 1 more dollars, is also quite cost-effective.

Where's a thousand? Trail? Our camp facilities are also quite good, with complete supporting facilities and good infrastructure, but not as deep into nature as KOA.

Besides, why? Trail? There are about 100 Anke series holiday camps without membership, which are open to the public and charge the same as ordinary camps. A thousand? Trail? You can stay in these camps at a discounted price, or you can spend an extra $299 a year to stay in Anke camps all over the country for free.

The facilities in Encore Camp will be upgraded:

Distribution is also relatively concentrated in the main tourist areas and metropolitan areas:

In addition, several clubs can stay for free all year round by paying an annual fee, but they are all special.

One of the most famous is Harvest? Moderator, this RV club cooperates with a large number of wine estates, farms, golf courses/country clubs in the United States. As long as you pay the annual fee, you can park in these places for the night indefinitely.

These places often have no hydropower piles and sewage facilities (very few have power supplies and faucets), but the environment in these places is very beautiful, even very tall.

Winery:

Farm:

Golf course:

But generally speaking, in wineries and farms, there is an unwritten unspoken rule that the owner of the manor will expect the owner of the RV to buy something, such as the wine produced by the winery or the fruit of the farm. Of course, if you just buy something cheaper, these things may cost more than ten or twenty dollars. In addition, the place to stay generally does not exceed 1, 2 nights.

The annual fee of this club only includes 1382 farm and winery at a discount price of $79 ($55), but if 352 golf courses are included, an additional $40 is required.

The second one is Bondockers? Welcome. The model of this family is to live in the courtyard of an ordinary residential building. If you pay an annual fee of $50, you can live in different host yards for free all year round (but you need to make an appointment), but if you register as a host, you are free of the annual fee.

Similarly, such places generally have no sewage facilities. In fact, there are faucets and electrical sockets in many residential yards, but it is not necessarily whether the landlord agrees to use them or whether there is an extra charge. The length of stay is generally 1-2 nights. This form is similar to a sofa? Surfing, you can communicate with the landlord at ordinary times.

At present, there are thousands of cooperative hosts in the United States, and the network is also very dense:

Finally, overnight? RV? Parking is a club. The service provided by this company is actually just a mobile APP, which contains information about all free parking lots in the United States that allow RVs to stay overnight. The annual fee is 30 dollars. Although other free apps have similar services, the list collected is often incomplete and inaccurate, and there is also a lack of description of the surrounding environment and facilities of the parking lot.

Of course, the accommodation environment in large parking lots is not so good, which is similar to that in China.

If you don't want to spend this money, in fact, most Wal-Mart parking lots in the United States allow RVs to stay overnight for free.

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.