The noun explanation of tourism: the noun explanation of Platinum Rule and the noun explanation of tourism motivation.

We find that the world is facing a golden age of global tourism. When the tourism goal comes, mankind will soon enter 2 1 century. At the curtain of this era-the new century, we must pull. With the continuous development of the global economy, especially in underdeveloped third world countries, people's leisure time and income, as well as the continuous progress of transportation and communication technology, developing countries are becoming more and more open and even more convenient to travel procedures, travel costs are declining, and travel motives are diversified, upscale and civilized. So, what is people's travel motivation? How to meet the demand, change the travel motivation and correct guidance of different groups of people, and quickly promote the "sunrise industry" of tourism development? This is another new problem before us.

Tourism motivation level

Translate "tourism" from English "tourism". The original intention is to explore hobbies, ideas and lessons from tourism. Mainly engaged in "tourism", that is, tourists in tourism activities. As an important activity of human beings, tourism is the minimum demand (except commuting) from one place to another. Tourism actually contains many motives. Tourism phenomenon, many scholars and institutions in the world with great interest, from different angles to study the motivation. Scholar Ma Xisen, Wall Street: Tourism is a temporary activity to reach the destination outside of living and working in the old place. These activities are usually kept in a state, while facilities are built to meet the needs of tourists. This definition is the sum of activities as sub-activities, tourism, entertainment and recreation. The main tourism motivation, the change of space, and the use of tourism, entertainment, rest and entertainment facilities in the destination. Ryan, another scholar: Tourism is a kind of psychological elegance that is far away from home and needs a variety of services. At the same time, it is also combined with the increase of income and employment activities generated by related industries. This elegance is from the left to different areas, to a new place, a new environment, to get rid of restrictions, usually at home. Here, Ryan first interprets tourism from the economic and commercial perspectives. Tourism is described as a currency circulation, including consumption, income, expenses and corporate profits, which can be understood by countries and regions related to tourism. Then, Ryan also emphasized the psychological impact of tourism on people. In fact, tourism has always had a psychological impact on enterprises and individuals in a country's economy, and it also includes a wide range of social, cultural and environmental fields. In other words, tourism motivation is not only the original motivation of consumers' psychological tolerance, but also the motivation of the government and tourism industry to create income and increase employment, and it is also a deeper motivation. At the international round table on key issues in the 2 1 century defined by UNESCO, experts predicted that the priority of tourism development is outstanding: the core and soul of culture are needed, and the combination of culture and tourism should be paid close attention to for a long time. No matter the government, enterprises or tourists, cultural motivation is multi-subject, multi-level and higher-level motivation. I think the main motivation of tourists is the internal reason and practical motivation to maintain and promote tourists' activities, which can be divided into five levels from low to high. The first level is the motivation to relax. That is to say, when they arrive at another place, the settled tourists who leave themselves will stay for a short time, enjoy the scenery in different places, experience the functions in different places, relax, rest and recover. The second level of motivation: to understand all aspects of knowledge and new experiences transmitted by domestic and foreign tourists through space, please visit their situation and residents around the world, appreciate the wonderful changes of natural landscape and experience other cultures, study different life systems, seek new feelings, new stimuli and form new ideas. The third level is the motivation relationship, that is, tourists make friends, establish friendship, fall in love, like or avoid social relations, enhance interpersonal troubles, or establish business partnerships through tourism. The fourth level is the driving force for development. Tourists' cultural life is in a different place, and tourism connoisseurs are respected by others, developing their own potential interests, new knowledge and new skills, increasing new experiences, and gaining returns from different places, personal reputation and charm. The motivation of the fifth level realization. Through tourism, tourists make full use of various tourism resources, give full play to the main role of active objects, enrich changes, be responsible for the quality of human spiritual creation, achieve higher achievements in their own lives, and realize their dreams and spiritual values. Many biologists, geographers, writers and painters have been visited by tourists.

Quantitative statistical analysis of tourism motivation

Tourist motivation: Departmental management of tourism in China, expanding the space of tourism activities, breaking the national boundaries of tourism and forming a unified system. At present, the research groups of national life in China are summarized and analyzed as follows: (1) Tourism motivation.

Ladders are generally of low importance.

A sample survey of tourists in resorts (see table 1 2) shows that the importance of tourism motivation is rising. Specifically, according to the importance of tourism motivation, 1-7 points were given, and 1 points ranged from 7 points to 5 points. It can be seen from the picture that relaxing and discovering new places and things is to avoid noise? The hustle and bustle of city life, physical relaxation, quiet atmosphere and increasing importance, the knowledge score of more than five points, and the importance of breakthrough and mental relaxation reflect that relaxation is still the most important travel motivation of people. Modern society is full of competition and work pressure, and labor is still the main means for people to make a living. With the help people need, it is easy to mind, have an accident, recuperate and inject new vitality into the follow-up work and study. Playing the challenge of self-imagination, their skills and the importance of developing their body movements and skills, and developing close friendship, the score is between 2 and 3, indicating that people have high enthusiasm and have no proper place in their hearts, and people's travel motivation level is generally low.

(b) Different groups of tourists show different travel motivation trends.

Obviously, there is a certain correlation between the travel motives listed in table 14 and table 1. In order to improve the analysis efficiency, we use the method of factor analysis to form four factors and take the larger factor load value. Listed in Table 3. The first factor is called social factor. It has spent a happy time with others and friends, made friends with others and established a profound friendship. The load of emotional intimacy 5 is greater. What is the load value? They are 0.87, 0.82, 0.76, 0.7 1 and 0.60 yuan respectively. The second factor is called relaxation factor, mental relaxation, quiet atmosphere and physical relaxation to avoid noisy city life. There is a great load, and the load values are 0.84, 0.79, 0.75 and 0.76 respectively. The third factor, named knowledge factor, is the growth of knowledge, the discovery of new places and new things, and the exertion of self-imagination. They are 0.82, 0.74 and 0.69 respectively. The fourth factor, named skill factor, plays a role in sports physics and skills and challenges these two loads with large self-capacity. What is its load value? After 0.86 and 0.77, the correlation coefficient between the four factors is very low, and its absolute value is between 0.09 and 0.2 1. So you can take these four factors as variables of 14 tourism clustering, and divide tourists into 1 1 categories and 168. BR/>；

As can be seen from Table 2, the proportion of different types of tourists from high to low is: 75% of the group as a whole is in absolute advantage, which shows from another angle that the tourism motivation of most tourists is still in the primitive state, and the climate of seeking high-level has not yet formed. At the same time, different types of tourists show different characteristics in four incentive factors, such as: the scores of unexpected relaxation knowledge and social skills are low, and their motivation for traveling is to acquire knowledge, which is obviously different from most people's ideas. Energetic relaxation skill factor scores, knowledge and social factors tend to use stylistic skills to achieve the purpose of exercise and relaxation, knowledge skills, knowledge skills, psychological relaxation spirit requirements are particularly high, do not need to be stronger than other regions, or even very low. Different preferences.

(3) Different groups of tourists choose tourist destinations, as shown in Table 3: the characteristics of different groups of tourists, different types of travel motives, the degree of nightlife and bar noise in the choice of tourist destinations, and the degree of preference for the evaluation value in 2 are different. They are the highest grades of 4.3 and 3.6 respectively, which are 2.6 and 2.3 higher than the average, reflecting the interests of the region. Such people have little interest in the local area. The evaluation values of historical sites, culture and natural landscape are 2.8, 3.2 and 4.3 respectively, which are 4.7, 5.0 and 6.3 lower than the average respectively. On the contrary, making friends, relaxing observation and smart and effective travel confuse local historical sites, culture and natural landscape. Their evaluation values are 6. 1, 6.3, 6.9, 5.9, 5.7, 6.4, 5. 1 respectively, which are obviously 5.4 and 6.5 respectively, all higher than the average. Psychological relaxation, in addition to children's facilities, what are the two evaluation values of comfort? 3.3, 6.3, higher than the average of 2.7, 6. 1 respectively, and other evaluation values are lower than the average, reflecting that different types of people need a contact point. In addition, the average values of tourism real estate of different groups are: natural landscape (6.3), (6. 1), accommodation (6.0), transportation (5.9), local news (5.8), climate (5.6), culture (5.0), historic site (4.7) and service (4.7). Generally speaking, the purpose of the tourist center is to see the natural scenery of the tourist destination, connect with the basic needs of life, and then collide with the local culture, exchange and promote the progress of different regions and countries with different nationalities and cultures.

What is the development strategy of tourism? machine

From the quantitative analysis of sample data, we can see more clearly that as a unique human demand, tourism motivation does have different preferences and different levels. On a global scale, the vast majority of tourists' travel motives are still at the primary level of relaxation, and the level of society, knowledge, skills, relations and development is still immature, and the spiritual, cultural and economic values of tourism have not been fully developed and utilized. In my opinion, from a macro perspective, the following policies need to be adopted.

(A) to maintain the status of tourism as a sunrise industry

This is the material. According to experts' prediction, 2 1 century will become the "Asia-Pacific century" of world tourism. This is because of its strong foreign exchange earning capacity, low exchange cost and low consumption, and it has a competitive advantage in international tourism. The characteristics of its economic multiplier can be used to directly or indirectly promote the development of related industries, increase employment opportunities, reduce employment costs, promote reform and opening up, expand international exchanges, and promote the coordinated development of regional economy and society. China has unique, rich and pleasant tourism resources, and the tourism market has broad prospects. Therefore, tourism will surely become a new growth point of China's national economy and an eternal sunrise industry. According to statistics, in the Ninth Five-Year Plan, China identified 22 provinces, of which 65,438+00 provinces took tourism as their pillar industries. Tourism is an important industry, and tourism in seven provinces is an important leading industry. 5. The province has identified tourism as the leading industry of the tertiary industry. It can be seen that maintaining this strategic focus, the development of tourism embodies the unity of foresight and reality.

(B) Improve the tourism management system in China.

This is the political premise to satisfy tourists' travel motivation. We should continue to open wider to the outside world, maintain stable political and economic policies, and provide our tourism products, facilities, services, transportation and communications, market-oriented economic, legal and administrative means, and make full use of them to make them international, safe, modern and networked. It is necessary to strengthen the protection and management of tourism environmental resources, open up new forms of eco-tourism and tourism, increase investment in tourism human capital, introduce advanced management and monitoring technologies, and standardize tourism business activities. Through the training of tourism professionals and on-the-job training, qualified tourism talents will be cultivated. Implement the examination system for certified public accountants, lawyers' certificates, tourism consultants' qualifications or service certificates, and effectively improve the level of tourism services. Keep close contact and extensive exchanges with foreign tourism agencies, adjust and select target markets and products in time and update products and services according to the development trend of international and domestic tourism and the changes of tourists' needs. Make full use of news advertisements to publicize tourism information and improve the timeliness and clarity of tourism credit.

(c) Widespread dissemination of tourism art and technology

This is the premise for culture to satisfy tourists' travel motives. It is necessary to make full use of various media and widely disseminate various educational tools of tourism art and technology, so that tourists can not only enjoy the quality and taste of tourism, but also improve their aesthetic taste and cultivate their tourism sentiment. Tourism and personal potential, integrate into nature and society, improve interpersonal skills and broaden knowledge horizons. As the English proverb says, "The world is like a book, you can only read one book without traveling". Perceptual knowledge is actually hard to find or can't find a book. Although there are records in the book, there is no knowledge research and in-depth observation on cultural relics, culture and art, local customs, geography and climate, so as to improve their cultural quality, broaden their knowledge and understand the social experience life. Therefore, the knowledge, ability and accomplishment of tourists have reached a new height, and by going up one flight of stairs can only be achieved.