Now when traveling in a travel agency, you will basically go to several shopping stores. What do you think of this?

1. The six elements of travel are food, shelter, transportation and entertainment. As one of the elements, shopping is necessary and reasonable to arrange the itinerary. The shopping link referred to here should be a formal and orderly shopping experience that reflects the characteristics of the destination and can meet the needs of tourists.

2. Travel agencies can be divided into pure tour groups and shopping groups according to whether they include designated shopping shops. Pure tour groups are expensive, while shopping groups are low. They are divided according to market principles to adapt to different consumer groups. It is not the original intention of the travel agency, but the choice of the market. Just as few people will install genuine systems in their computers, everyone is used to enjoying better services at low prices, so it is natural to get used to it.

3. If you get used to it for a long time, the link of the shopping store will gradually lose its shape. According to the provisions of the Tourism Law, there can be no more than one shopping mall every day in the arrangement of tourist routes. According to this regulation, the five-day itinerary will only arrange five stops at most, so there will be hidden shopping shops or shopping shops packaged as high-speed service areas and national folk culture exhibition centers, which are mixed in the itinerary, which is difficult to distinguish between true and false, leading to confusion in the itinerary.

4. The service orientation of shopping groups has developed from the center of tourists' satisfaction to the center of tourists' consumption, so the evaluation criteria of all service links have changed substantially. For example, hotels that should have stayed in downtown areas have to be changed to places where shopping is inconvenient, or they are still in downtown areas but come back to the hotel very late and have no time to go shopping; The most important explanation and introduction service in tour guide service is full of more guiding and directional content, and even reorganizes the explanation words into words that are more conducive to guiding consumption, and so on.

5. The popularity of shopping groups with shopping shops has spawned market freaks with no minimum but lower prices, constantly overdrawing the image of destination tourism services and hurting the interests of tourism consumers. Take a trip to Phuket that I wrote earlier as an example. The 6-day shopping group in Phuket, starting from Guiyang for 3000 yuan, has a very low price. However, many netizens in the comment area said that the ta of the same route only cost 2,000 yuan or even less. Therefore, from another aspect, the price-oriented factor still plays a key role in the tourism consumption market, so it is no wonder that shopping will be arranged in the store.

To sum up, the quality is still pure play. If we pursue simplicity, the shopping group will be more affordable.