Why does Ctrip integrate traditional travel agencies to establish an "open platform"?

As the largest online travel service provider in China, its vision is representative of the industry.

Integrating traditional travel agencies to establish an "open platform", I think there are the following aspects:

1, expand their own traffic channels: help some traditional travel agencies to open offline to online links, and help them expand their own traffic channels and change users' behavior habits, such as middle-aged and elderly people with huge consumption potential;

2. Open your own offline experience closed loop: the grounding of traditional travel agencies can further enhance the soft rib service experience of Internet companies;

3. New profit points: The new business model is accompanied by new profit points, such as advertising revenue and new profit sharing, which will turn online traffic into value.

Personal opinion, I hope it will help you.