How hot is red tourism this year?

China tourism academy analyzed the new characteristics, new hotspots and new trends of the red tourism market, and formed "China Red Tourism Consumption Big Data Report (202 1)" (hereinafter referred to as "Report"). The survey shows that since 200211,the popularity of red tourism search has increased by 176% compared with the same period of last year. The movie "Awakening Times" made Yanqiao Road in Hefei fire, and the movie "800" made the popularity of Shanghai Sihou Warehouse Anti-Japanese War Memorial Hall soar.

Red resources are "tides"

From "I want to go" to "I want to go", it has become a new fashion and a normal lifestyle for tourists to actively participate in red tourism. According to the survey, among the tourists who participated in the survey in 20021year, 4 1.7% participated in red tourism more than three times, and 7. 1% participated in red tourism more than five times. Since June, 20021year, the popularity of red tourism search has increased by 176% compared with the same period of last year, among which the popularity of Beijing-Tianjin-Hebei red tourist area, Hunan-Jiangxi-Fujian red tourist area and Shanghai-Zhejiang red tourist area has the highest growth, with an increase of 240%, 173% and12 respectively.

The attraction of red culture is closely related to the vitality and tide of red resources. Many red scenic spots among network celebrities are closely related to some red documentaries and movies. The movie Awakening Times made Yanqiao Road in Hefei on fire, and the movie 800 made the Anti-Japanese War Memorial Hall in Shanghai No.4 Aviation Warehouse on fire. The film "Old Heihe" in the south of Changbai Mountain reproduces the bloody legend of the anti-Union, and promotes the popularity of scenic spots such as the Old Heihe Ruins Park in Changbai Mountain. In addition, Shanghai 1925 Bookstore, Suzhou Hongwu No.30 Middle School, Tianjin Jingu Old Things Immersive Theater, etc. all combine red resources with script killing to develop red tourism, which is deeply loved by young people.

202 1, the red tourism research project was launched in China. The data shows that the number of red tourists in 20021summer increased by 92% year-on-year. The most popular tourist products for young tourists are watching the flag-raising ceremony in Tiananmen Square and watching the powerful 500-meter spherical radio telescope (FAST) in Guizhou. During travel, it has become a fashion to punch in at the iconic red tourist attractions.

The data shows that the top ten most popular traditional red tourist destinations in 20021are Beijing, Nanjing, Shanghai, Changsha, Chongqing, Xi' an, Baoding, Qingdao, Yan' an and Jiaxing. Beij has become that most popular red tourist city, with popular attractions include China national museum, Tiananmen square, Yuanmingyuan, chairman Mao memorial hall, China people's revolutionary military museum, Lugouqiao, China people's War of Resistance against Japanese Aggression memorial hall, comrade Soong Ching Ling's former residence, Jiaozhuanghu tunnel warfare site and so on. The tourist library in Changsha not only has red resources such as Orange Island, Yuelu Mountain Scenic Area and Mao Zedong's former residence, but also has innovative formats of literature, making friends and other beautiful life experiences.

202 1, the trend of "rejuvenation" of red tourists is remarkable. After years of precipitation and development, red tourism has been recognized by tourists of different ages, not only sought after by middle-aged and elderly tourists, but also loved by the younger generation. Among the red tourists, 80% are post-80s and post-90s, and the number is huge. "Short trip+family-parent-child" is the popular standard of red tourism. One-day tours are popular, while 32% of "red tourism" consumers choose family-friendly tours.