Traditional Culture Encyclopedia - Travel guide - How to plan tourism festival activities in scenic spot planning?

How to plan tourism festival activities in scenic spot planning?

Hello, Beijing Chuanghang Integrated Planning, Design and Research Institute pointed out: as far as the destination of performance planning is concerned, it can improve its popularity and can also be developed as an element of tourism products. However, from the perspective of sustainable development, we must seriously consider the root and soul of these activities. Authenticity and seriousness of traditional cultural performance planning. As a traditional cultural performance planning, whether it is national, folk or religious, it should maintain its authenticity and seriousness. Only in this way can it be recognized and welcomed by local people and tourists, rooted in the people, attractive and lasting; The uniqueness of tourism performance planning. As a performance planning based on local products and other conditions, we must consider its uniqueness and ability to generate tourist attraction. You can't do anything yourself, and you can't do anything others do. As a result, the festival activities held by everyone are similar in content and form, and the product homogeneity is serious. In the end, they can't last long; Cultural essence of performance planning. Creativity is the most important thing to improve the culture of tourism festivals. It is particularly noteworthy that culture can not be simply understood as "entertainment performance", but that tourists have their own cultural perception by participating in these activities, which should increase their knowledge and interest. For foreign and overseas tourists, they should feel cultural differences, while for local people, they should enhance their cultural awareness and pride. The planning of tourism performance activities is not a purely political festival, and it cannot be without entertainment. This is a political festival. It is also necessary to create a more peaceful and harmonious atmosphere, increase the participation of ordinary people, and experience political intentions in participation. Timeliness of performance plan. Tourism festivals should be the icing on the cake for the development of tourism, and should be given timely help. Whether transforming traditional festivals into tourist festivals or creating new festivals according to local conditions, we should consider maintaining the sustainability of these festivals, and some festivals cannot be chosen at will in time and place. The actual situation shows that most of the current tourism festivals are concentrated in the best season of local tourism, which makes local tourism activities more colorful and prosperous in the peak season. How to use tourism festivals to stabilize the seasonal differences of local tourism is a more worthy of discussion. Especially when creating new tourism festivals and cultural activities that are not limited by climate factors, it is more meaningful to the development of regional tourism as long as conditions permit. The industrial essence of performance plan. For the development of tourism, tourism festivals are often regarded as an attraction, or just a public relations activity to raise awareness, which is actually not enough. It should be carefully designed and operated from a long-term perspective. The more successful the tourism festival is, the less it should rely entirely on government investment, and tickets will not be the main source of economic income. Shandong Weifang Kite Festival, with a long history, has turned a small town into a big kite exporter in China. Kite art, kite technology and kite culture are closely related to kite making and kite trade. The Oktoberfest in Qingdao is a typical tourism festival featuring products. The combination of beer tasting, beer drinking, beer trading, beer culture, beer carnival and related shopping and catering consumption has become a highlight of the city's tourism. & lt/SPAN>。