Handmade jewelry business plan

Entrepreneurial environment is a public platform built by the government and society for entrepreneurs to start their own businesses, and its extension includes all political, economic and social factors that affect the start-up of new enterprises. The following is the business plan about handmade ornaments I prepared for you, for your reference, welcome to read!

Business Plan for Handmade Ornaments 1 In view of the current home furnishing industry, our city has also begun to take shape, with certain competition. We must always do our own positioning, have a vision in product selection, and gain a place in the home market with the business philosophy of creative profit and creativity integrated into life! The risks we face are the price of products, the uniqueness and style of products, the backlog of products after purchase, the aesthetic ability of consumers in this city and the acceptance of our products. About the cost budget:

(1) Remarks on expenditure amount of expenditure items in monthly expense report

Website production and publicity fee ￥ 6,000? Twelve months =500 yuan will share the monthly store rent of ￥ 65,438+0,500; 00 storefront is about 30 square meters; Employee salary 500 yuan; 00 shop assistant ￥ 1 (family relatives); Taxes and utilities ￥ 65,438+0,000; 00 tax will be levied a fixed tax.

Decoration cost ￥ 15000? 12 months = 1.250 yuan. The total expenditure on decoration is 4.75 million yuan.

1, sales profit

Based on the actual daily flow of people, our store is located in the important passage of the first-class business circle in our city. Although it is in the alley, the placard is still very conspicuous. The daily traffic through this alley is expected to reach more than 10000 people. 30% of 10000 people are target consumers, and the target population is 3000; 20% of them enter the store, and the number of people entering the store every day is 600; Among them, 20% people are interested in goods, and there are 120 potential consumers; 120 people recommended by introduction, and the purchase rate reached 10%, so the actual number of buyers was 12 people. If the average price of goods is 50 yuan/piece, the sales volume of that day is 50? 12=600 yuan, annual sales =600 yuan? 365 = 21million. Annual gross sales profit is: 2 10000? 50% profit = 105000 yuan. Every year, all the expenses of the store without goods are 4750 yuan? 12 = 57,000 yuan, and the annual retail profit of the store =105,000 yuan-57,000 yuan = 48,000 yuan. Plus the most conservative estimate of wholesale outlets is two orders per month 1000 yuan, and the profit is about 20% =2000 yuan? 20%=400 yuan? 12=4800 yuan. The net profit of all sales in that year was 48,000+48,000 = 52,800 yuan. After deducting uncertain factors such as taxes and miscellaneous fees, the annual profit is more than 40 thousand.

2. The store's monthly breakeven point:

The total monthly expenditure is 4750 yuan? 50% (gross profit margin) =9500 yuan (only selling 9500 yuan a month will break even) breakeven point every day: 9500 yuan? 30 days =3 17 yuan (2) Investment risk analysis

The initial investment is 40,000 yuan (including the following): decoration cost 1 50,000 yuan, initial purchase cost of 20,000 yuan, rent, water and electricity cost of 6,000 yuan, and publicity cost of 4,000 yuan.

If the monthly sales amount reaches 10000 yuan, the full cost can be recovered in one year.

Calculation standard: [15000 (decoration expenses) +6000 (website production and publicity expenses)+18000 (one-year rent)+12000 (one-year tax and utilities) +6000 (one-year employee salary) +3000 (miscellaneous expenses). 12 months = 10000 yuan/month? 30 days =333 yuan/day.

Handmade jewelry business plan 2 site selection collection

For the handmade leather goods studio, the key to site selection is not the flow of people, but the crowd gathering situation of product positioning and the atmosphere where the studio is located. The most suitable place is a place with a certain cultural and artistic atmosphere. The reason why you avoid downtown is because you can avoid high rent, because the customers targeted by handmade leather goods clubs are not ordinary people, and there may not be your customers in the crowds in downtown. Finding a foothold in the alley near the downtown area with convenient transportation can add another charm to the store.

Buying doorways

It is said that in addition to general tools, making handmade leather goods is mainly to find leather with different lines, colors and textures, which is the key issue in opening a shop. Experts told me that there are leather suppliers in Shanghai and all over the country, but there are few varieties of leather in China, while there are relatively rich varieties of leather abroad, and there is more room for color, grain and texture selection. Therefore, we can find some foreign suppliers to cooperate with them. At first, we can find suppliers through some leather goods trade exhibitions and try to start cooperation in small quantities.

Investment prophet

The investment within 30,000 yuan can be large or small. Take opening a handmade leather workshop with an area of about 10 square meter as an example.

Store rent: 6000 yuan (1500 yuan/month, three for one);

Store decoration: simple decoration, it is best to use solid wood, straw rope and other raw materials to decorate, probably not more than 3000 yuan;

Raw material procurement: according to the design scheme, some materials such as leather, cowhide and sheepskin, as well as a small amount of auxiliary materials, need about 3000 yuan;

Tools and machines: mainly sewing machines and peeling machines used in factories, about 1 1,000 yuan;

Prepare working capital: 5,000 yuan;

Total investment in the early stage: about 27,000 yuan.

Win-win estimation

According to the product positioning, determine the grade of materials used. If the average price of each bag is 100 yuan, then if you sell five bags every day, the daily turnover is about 500 yuan, and the average monthly turnover is about 15000 yuan. Excluding the salary of 2,000 yuan for employees in the studio and store, as well as the cost of raw materials and depreciation of machinery, the average monthly net profit is about 6,543,800 yuan. Due to the different operating conditions and the quality of operators, the operating performance of each store will be different, and losses may also occur.

Handmade Jewelry Business Plan 3 Catalogue

(1) Entrepreneurship background ...

(II) Company profile ......

(III) Research and development of the company ...

Products or services ......

(v) Management team ... IV

(vi) Market and competitive analysis of consumer groups ......

(7) Production and operation plans ..... 6

(8) Financial analysis and financing needs ......

Ix. Risk factors ...

Attachment: ..... VII

(A) entrepreneurial background

In view of the serious phenomenon of rural surplus labor force in winter, an interview survey was conducted. The survey found that there was a large surplus of rural labor force in winter. At the same time, many farmers said that they really want to find a job and earn some money in winter. However, due to the remoteness and backwardness of rural areas, it is difficult to find a job. In winter, many farmers get together to play cards and mahjong, saying that their parents are short of parents, and sometimes even drink and make trouble. So I was thinking, why not put the labor force in winter?

At the same time, the rural labor force's own cultural level is not high, and of course it can't provide high-tech jobs. At the same time, handicraft processing is undoubtedly a good choice for farmers' own simplicity, ingenuity and diligence. The author made a survey on online handicraft processing and handicraft market, and found that with the continuous improvement of living standards and rapid economic development, handicrafts are very popular as family decorations and gifts, with a broad market and good development prospects. For handicraft sellers, the cost is low and the income is high. Both sides are mutually beneficial. This will not only benefit their own villagers, but also exercise themselves and earn living expenses.

(II) Company profile

Xx arts and crafts online shop was established in 20 10/month. The company has no physical storefront, and adopts the profit model of online purchasing, online ordering, online sales and online service.

Our online shop solemnly promises that although making our products will not make huge profits, it can guarantee the authenticity and reliability of the project. Only in this way can we create wealth through the advantages of local human resources.

There are two kinds of people who do this kind of manual work. First of all, they need to live like a business. Second, we want to make use of local cheap labor to make local people rich. Our aim is to find a place rich in labor resources and able to endure hardships for long-term cooperation, but not every place is suitable. We hope that the handlers can do what they can, and don't force it. Customers who have made similar products are preferred.

Our online shop provides technology and operation mode free of charge, and there are more than ten kinds of handicrafts, such as reed painting mounting, lettering, characterization, cloth painting, wool painting, hand-made insoles, cross stitch, bead embroidery, three-dimensional embroidery and so on. ), easy to learn, no foundation.

Advise everyone: Don't touch areas whose daily income exceeds that of 50 yuan. What we are looking for is a cheap labor market, and only a win-win situation can lead to better cooperation. Welcome organized people to visit our company.

Contact information: 0 123456789

Address: 0 1 Building, Zone B, Lianhua Street Campus, Henan University of Technology

(III) Research and development of the company

Xx handicraft processing company can be a springboard for college students to start their own businesses in winter vacation. First of all, we should look for partners online, establish our own ordering channels, investigate and find a suitable logistics company to act as an agent for logistics transportation, and establish our own online shop on Taobao. It is best to have a fixed sales target, mainly engaged in batch processing and wholesale sales of handicrafts. The company's unique competitive advantage or uniqueness is handmade, plus the characteristics of college students' entrepreneurship.

(4) products or services

The company is mainly engaged in batch processing and wholesale sales of handicrafts. Crafts are very popular in recent years, used for home decoration, car decoration, gifts (such as Chinese knots) and other purposes. Pure hand-made, without the taste of other plastic products, beautiful and generous.

Today, in the pursuit of individuality, handicraft has become irresistible around us with its unique artistic charm, decoration and practicality, as well as arbitrary fun. It permeates every aspect of our life like the wind, bringing huge market prospects.

There is a crisis in the handicraft processing industry. The reasons are: external factors: 1, large-scale industrial production and a large number of imitations have reduced the design value of handicrafts, and there is overcapacity in the market for a certain period of time. The capacity of this market seems to be very large, but the target customer base is very narrow. Internal cause: 1. There are few handicrafts that can really produce identity and personality, and there is a loss of culture and a lack of practitioners. 2. The lack of design and incomplete industrial facilities easily lead to the homogenization of handicrafts.

We should learn from each other's strengths and avoid falling into crisis.

(5) Management team

For an excellent Taobao shop, the same excellent team is very important. The quality of team members is related to the completion of online stores and the quality of business results. The technology, investigation materials and even various abilities needed to build an online shop need to be obtained from the team. There are 6 people in the online shop team, and there should be an agent in the countryside to communicate and negotiate with the villagers. The manager communicated with him.

Manager: Responsible for convening team members, forming a team, making overall arrangements for things within the team, assigning online shop work, communicating and coordinating with team members, helping team members to complete their duties, being familiar with all kinds of online shop matters, and managing online shop construction in a unified way. At the same time communicate and negotiate with the agent.

Customer service administrator: mainly responsible for customer service of online stores. After the opening of the online shop, someone needs to communicate with customers online by using instant chat tools such as QQ and Ali Want Want, with appropriate answers, appropriate words, beautiful pronunciation, standard Mandarin and familiarity with customer communication skills.

Supply manager: mainly responsible for finding the supply, contacting the supply, negotiating with the merchants, ensuring the high quality and low price of the goods, ensuring the smooth supply of goods, and making the online shop supply continuously. Investigate and be familiar with various promotion methods of Taobao stores.

Technical administrator: learn all kinds of professional skills and knowledge needed to open an online shop, such as image processing and webpage production, and be responsible for the decoration of the online shop, the design of logo and signboard of the online shop, the design of classified navigation bar and pictures, the design of various templates, and the shooting and processing of baby photos.

Logistics administrator: mainly responsible for the logistics of online stores. Collect the information of each courier company, compare and choose, be responsible for the packaging and distribution of goods in the delivery process, and handle a series of matters when returning goods.

Information collector: always pay attention to the market changes on Taobao, investigate and collect the information of various online stores on Taobao, sort out the basic situation of various peer online stores, list excellent online stores, analyze the advantages and disadvantages of online stores, and provide all kinds of important data for online stores.

The workflow is as follows:

1, the information collector analyzes the market situation according to the collected information and lists the best-selling goods. All team members * * * discuss and decide the product positioning, price, customers and business objectives of the online store, and decide the name of the online store and the team name.

2. According to the results of the discussion, the supply manager looks for the source of goods, contacts the merchants, and ensures the quality and low price, and the goods arrive at the store.

3. The store manager registered as a Taobao member, applied for opening a store, and opened Alipay and a bank card.

4. The technical administrator designs the template of the store according to the characteristics of the goods and the team situation, and takes photos and processes the baby.

5. The store manager uploads the baby, edits the store announcement and baby description, manages the store, is responsible for the baby's transaction, counts the sales of different babies and feeds them back to the supply manager.

6. The customer service administrator talks with the customer online, answers the questions raised by the customer, and handles all kinds of problems left in the guest book.

7. Online shop promoters post in various forums, post bars or blogs to promote our online shop, or use other channels to promote and expand the popularity of our online shop.

8. The customer buys the baby from the online store, and the transaction is successful. The logistics administrator is responsible for the delivery, packaging the goods, and choosing the logistics company to deliver the goods.

Managers should participate in the whole process, shoulder the responsibility of managers and deal with various problems in the process.

(vi) Market and competitive analysis of consumer groups

Handicraft has a long history of production in China, and it is a treasure of China's culture and art. It is famous at home and abroad for its long history, exquisite skills, rich categories and excellent works handed down from generation to generation. For thousands of years, traditional handicraft products have always been a characteristic industry representing the Chinese nation. Traditional handicrafts are not only cultural works of art, but also daily necessities, which are closely related to people's lives. It is indeed a very strange phenomenon that fashion handicrafts are so prosperous and popular in modern cities. Some people say that this is because of nostalgia, and it is a recollection of the past manual years.

Market and competition analysis:

1, the target customers are middle-aged consumers, because middle-aged consumers generally pay more attention to home decoration, and middle-aged people buy more cars and houses, which means that there is a greater demand for handicrafts!

2. The marketing strategy is mainly online promotion. We are students majoring in e-commerce, familiar with network marketing, SEO optimization, blog marketing and virus marketing. I believe we will do well in this promotion!

At present, the development of this industry is not sufficient. For high-income and middle-income people, there is a great demand for handicrafts and they don't care much about the price, so they can earn the difference at low cost and high income to make a profit.

Economic development has little influence on this industry. Although decorations are greatly affected by the economic crisis, economic development has little impact on this industry because the target market of handicrafts is middle-and high-income people.

4. The development of economy and the improvement of life quality determine the development of handicrafts. In the competition, the development advantage of this online shop is to use the surplus rural labor force in winter to carry out low-cost batch production and processing, high-priced batch sales, and obtain the profit of transit price difference. Has an absolute price advantage.

(seven) the production and operation plan

Raw materials for handicraft production: the production and operation scheme of online procurement, logistics transportation, online batch sales and logistics distribution is adopted.

Labor force and employees: Hire rural surplus labor force, focusing on how to weave handicrafts, learn to take them home and weave them by yourself, deliver them uniformly, return them if they are unqualified, and pay piecework wages regularly.

(viii) Financial analysis and financing needs

Estimated investment: 3,000 yuan. You can borrow a small amount of living expenses from your parents, and several groups ask members to raise funds collectively or apply for small loans.

(9) Risk factors

Handicrafts emphasize individuality (uniqueness excludes large-scale industrial production, and manual production and limited edition will enhance value) and culture (nationality, regionality and minority need a cultural identity).

We must seek reliable raw material suppliers, and the most worrying thing is sales. Before we put into production, we should contact the sales outlets and find reliable sellers. Ensure the quality of handicrafts and the timeliness of work.

At the same time, we should also process and produce handicrafts with our own characteristics. When we take over the handicraft processing business outside, there are often many traps, and the result is that we will lose the deposit. We should be vigilant to prevent online fraud.