From the perspective of tourism planning, the rural complex that landed has to be built like this.

Based on the analysis of several rural complex projects, it is found that the planning of rural complex is never a single industry project, and it is often a comprehensive project based on agricultural resources, guided by local characteristics, supplemented by leisure, entertainment and farming folk customs, which promotes the all-round development of the whole industrial chain.

1. Pastoral complex is a new industrial integration development model

Pastoral complex project is not a pure tourism project, it is a form that agriculture and cultural tourism can be better combined. It emphasizes that farmers' cooperatives should be the main carrier, and farmers can fully participate in and benefit from it. In terms of industrial content, it integrates circular agriculture, creative agriculture and farming experience to create a multi-industry circle with pastoral industry as the core. On the basis of advantageous agricultural resources in various places, the coordinated development of the secondary and tertiary industries and the improvement of the industrial chain not only emphasize the extension of the characteristics of the pastoral comprehensive system in the industrial circle, but also emphasize the multi-party linkage and cooperation.

second, the main points of the location of the pastoral complex

the pastoral complex is the integration of multiple industries, and its location should also be considered from multiple dimensions to meet the development needs of various industries.

1. Good natural landscape resources: The natural ecological conditions in the development area should be excellent and the landscape resources should be as rich as possible, which is the basic condition for tourism development in the future.

2. complete infrastructure: the development area should have relatively convenient transportation, good sanitation, electricity and other infrastructure, which is not only an important factor to attract tourists, but also conducive to the production, research and development and sales of local characteristic agriculture.

3. Better economic conditions: the development area should have a certain economic foundation, which is conducive to the introduction of leisure agricultural enterprises, and at the same time make local residents participate in the tourism development process better and more, and maximize the driving effect of agricultural tourism.

4. other factors to be considered: convenient policy support can fully improve the development efficiency and mobilize the enthusiasm of enterprises; The residents in the development area have excellent literacy, spiritual outlook and service consciousness.

III. Planning and Layout of the Pastoral Complex

The development of the pastoral complex is not a general agricultural tourism space planning, but a "people-oriented" space construction for production, life and entertainment.

(1) Key points of planning and layout

1. Culture: Humanism is the soul of tourism, and so is pastoral complex. Planning can find its unique cultural theme from historical inheritance, customs and local festivals, and at the same time integrate local culture, regional culture, historical culture and recreational culture into it. The planning and layout under the guidance of culture can better meet the needs of the market and the times.

2. innovation: the pastoral complex contains multiple industries, and the planning should serve the functional development of each industry innovatively, so that the multiple industries can be developed reasonably in the planning layout; Secondly, starting from the consumption demand of rural tourists, we should innovate and rationally lay out various functional areas to form different cultural tourism characteristics to meet the increasingly updated market demand.

3. Ecology: create a unique ecological and cultural landscape, systematically restore farmland, waters, mountains, villages, roads and scenic spots, protect the basic framework and local features of nature, mountains, water and countryside, and reshape the pastoral ecological landscape.

4. Regionality: When the pastoral complex lands in a certain place, it must be combined with the local characteristics, and the regional context and geographical vein need to be deeply explored. Its folk characteristics are the biggest competitiveness that distinguishes it from other similar projects.

(II) Planning and layout techniques

1. Planning and layout of industrial composition

Due to the diversity of industries, the planning and layout of industrial areas should also be carried out according to different industrial properties and functional requirements:

Agricultural industrial areas: As the main pastoral landscape background area, agricultural industrial areas are also the bearing areas for crop planting and agricultural leisure. In the planning and layout, we should not only meet the functional requirements of modern agricultural production-oriented industrial parks, but also reserve space for leisure agriculture and creative agriculture.

Cultural tourism industrial zone: The cultural tourism industrial zone should consider the functional matching, scale matching and space matching, and form a tourism and holiday destination with various formats. The area needs to be filled with rich cultural life content to create tourism products and holiday products that conform to the natural ecology.

characteristic agricultural products processing industrial zone: through the processing of local characteristic agricultural products, this zone promotes the expansion of the whole industrial chain of characteristic agricultural products, promotes the integrated development of primary production and secondary production, enhances the added value of products and builds regional brands.

real estate and cottage area: respect the original village features, build the village texture, restore the regional architectural features, and at the same time, it is necessary to lay out management and service blocks, build a complete basic service function, and form a high-quality living area with local characteristics.

2. Planning and layout of functional areas

Based on the multi-industry integration of rural complex, it can be divided into different functional areas, and the planning and layout techniques of each area will be differentiated according to different functions.

the core landscape area (the core pastoral space to attract popularity and enhance wealth)

The planning and layout of the core landscape area should highlight the landscape theme, plan the main landscape and special tour modes (routes and nodes), and bring differentiated deep impressions to tourists.

relying on ornamental farmland, famous melon orchards, ornamental seedlings, flower display areas, wetland scenery areas, landscape scenery areas and other natural landscape areas, visitors can feel the pastoral scenery and appreciate the charm of rural leisure agriculture.

Holiday/residential area (the core bearing area to realize urbanization)

Holiday/residential area is an important support for the rural complex to move towards urbanization structure. Through industrial integration and industrial agglomeration, people gather to form a relatively concentrated population area, so as to build a residential group and build the core foundation of urbanization.

service supporting area (the main functional support of urbanization)

finance, medical care, education and commerce that serve agriculture and leisure industries are collectively called industrial supporting. Combined with this, residents who serve the housing needs also need public services such as finance, medical care, education, commerce, etc., thus forming a public supporting network integrating production and city.