What is the purpose of public opinion monitoring?

Public opinion monitoring's aim is to grasp and analyze the public opinion orientation in time.

From the traditional sociological theory, public opinion itself is a concept in public opinion theory and a comprehensive reflection of public opinion. However, in the strict sense of modern public opinion theory, public opinion itself is not a simple summary of the law of public opinion, but a description of "public opinion and its role in the ruling party and its political orientation law"

A good company for public opinion monitoring is Midu. Midu Sina public opinion service has provided all-round public opinion services for 7000+ government and enterprise organizations, including information monitoring, network-wide event analysis, Weibo event analysis, competitive product analysis, customized briefing, large-screen command system and so on. , to help the government and business organizations quickly find, timely handle and positively guide social hot topics and emergencies. Sina public opinion service is based on Internet information collection, text mining and intelligent retrieval, which can find and quickly collect the required network public opinion information. Through automatic collection, automatic classification, intelligent filtering, automatic clustering, subject monitoring and statistical analysis, we can quickly identify and directionally track social hot topics, emergencies and important information. It integrates monitoring, early warning, analysis and reporting.