Factors restricting the development of Wuhan's tourism industry and countermeasures?

The activity of creating an excellent tourist city in China, which started at 1996, had a good ending last year: the work of "creating excellence" successfully passed the national acceptance. While being gratified, there are also some shortcomings when we look closely at the "transcripts" of acceptance assessment: the proportion of total tourism revenue to GDP is only two files; There are only four grades of foreign exchange earned by tourism-judging from the contribution of various industries in the city to the economy, the huge "gold mine" of tourism has yet to be tapped.

What is Wuhan's position in China's urban tourism rankings? In 2000, CPPCC Urban Construction and Transportation Committee compared 65,438+00 big cities such as Wuhan, Beijing, Shanghai and Shenzhen. Five indicators show that there is still a certain gap between Wuhan's tourism and other cities.

First, the overall situation of tourism development. The total annual tourism revenue of Wuhan ranks sixth among 10 cities. Shanghai ranked first with 90.9 billion yuan, followed by Beijing, Shenzhen and Hangzhou. Among the five cities whose economic development level is similar to that of Wuhan, Nanjing ranks ahead of Wuhan, accounting for 654.38+056 billion yuan.

Second, the number of tourists. The number of urban tourists is an index to measure the degree of tourism development and the overall attractiveness of a city. In 2000, the number of domestic tourists in Beijing was 65.438+0.02 billion, ranking first. Next are Shanghai, Chengdu, Hangzhou and Shenzhen. Wuhan ranked sixth with 6.5438+0.95 million passengers.

Three. Inbound tourism. Wuhan receives 260,000 visitors annually, ranking ninth, only higher than Shenyang. The largest number of immigrants is Shenzhen.

Fourth, the situation of earning foreign exchange through tourism. Wuhan earned 98.47 million US dollars in foreign exchange in 2000, an increase of 32 percentage points over the previous year, but it still ranked ninth. Not only is it far lower than major tourist cities such as Beijing, Shanghai and Shenzhen, but it is also lower than An, Ning and Shen, and its tourism foreign exchange income is above 1 100 million US dollars.

Verb (abbreviation for verb) Tourism management and publicity investment. Beijing's promotion funds are more than 30 million a year; The Shanghai Municipal Finance allocates 50 million yuan for tourism every year, and the publicity expenses are100000 yuan. Wuhan spent 2 million yuan on publicity in 2000, and Shenyang, Nanjing and Chengdu, which are similar to our city's economic development level, are stronger than us.

Provide a good strategy: prescribe 7 flavors of "medicine"

Famous snacks and Jingchu-style restaurants are shrinking year by year, and the national famous trademark of "Chuangcheng Sour Plum Soup" has been registered in Zhejiang ... When talking about the current situation of tourism product development in our city, some CPPCC members are deeply saddened. They said that Wuhan, with a history of 3,500 years, is rich in tourism resources, and a considerable part of it is "bred in the inner room, and no one knows about it". The development and utilization of existing scenic spots are not high, and there is a lack of competitive products.

In order to solve the current situation of begging in tourism, CPPCC members put forward seven suggestions:

First, integrate the tourism circle and establish the concept of big tourism. Urban tourism circle with the city and surrounding scenic spots as the core; A sightseeing circle with famous scenic spots in the province as the core; Central China tourism circle composed of scenic spots in neighboring provinces and cities.

Second, introduce Wuhan tourism products. Do a good job in the development and improvement of four urban core tourist areas, such as Yangtze River scenic tourist area, East Lake natural scenic tourist area and Guiyuan Temple, and four boutique tourist routes, such as Huangpi Mulan tourist area and Wuhu agricultural ecological area in the suburbs.

Third, accelerate the transformation of traditional tourism products. Plan and integrate the Yellow Crane Tower and other Wuhan Central Landscape Area, Shouyi Cultural Area and East Lake Scenic Area, and do a good job in the follow-up development planning of the scenic area.

The members' careful and insightful construction, inspired and valued by relevant parties, will certainly promote a new round of tourism development in our city.