What problems still exist in the development of leisure agriculture and rural tourism?

Opportunities and challenges coexist. As new industrial forms and consumption formats, leisure agriculture and rural tourism still have problems such as insufficient ideological preparation, lagging infrastructure, and service quality that needs to be improved in the process of rapid development. The overall development method is still relatively extensive and does not adapt to the explosive growth of market demand. The more we face the hot market and the rising enthusiasm, the more we must start from the long-term development of leisure agriculture and rural tourism industries, accelerate the upgrading of the industry, develop in an orderly, healthy and sustainable manner, and truly combine farmers' working life and rural customs The style and characteristics of the agricultural industry are reflected, and efforts are made to build leisure agriculture and rural tourism into new growth poles for farmers’ employment and income.

The development of leisure agriculture and rural tourism during the "13th Five-Year Plan" period must firmly establish the development concept of "innovation, coordination, green, openness, and all-encompassing" to promote farmers' employment and income and satisfy residents' leisure consumption With the goal of meeting demand and building beautiful countryside, we should accelerate the development of leisure agriculture and rural tourism so that more farmers can participate and benefit from it. We strive to achieve an average annual growth of more than 10% in industry scale by 2020, continuous improvement in the quality and efficiency of industrial development, and continued rapid growth in the income of farmers engaged in leisure agriculture and rural tourism, becoming an emerging pillar industry for expanding agriculture, prospering rural areas, and enriching farmers.

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