From what aspects can the reform of tourism supply side be strengthened?

Enterprises are the backbone of tourism supply-side reform. In Hong Qinghua's view, specific to the tourism industry, the supply-side reform should start with the income structure and products and services of scenic spots. "The ticket economy needs to change. In the era of leisure and vacation, scenic spots need to change their income structure, followed by producing good products and services. In the Internet age, only the value recognized by users is value. "

Wu Zhixiang, founder of Tongcheng Tourism, believes that the supply-side reform of tourism mainly focuses on product transformation and upgrading and technological innovation, and technological innovation is also an important part of the supply-side reform of tourism. "OTA (online traveler) has a natural internet plus attribute. By applying Internet technology to more tourism consumption scenarios, such as payment methods, virtual reality and other technologies, the cross-border integration of tourism and other industries (such as medical care, education, culture and entertainment, etc.) can greatly extend and deepen the tourist experience. "

"For the government, it is necessary to put the reform of the supply-side structure of tourism in the overall situation of the local national economy, make overall plans according to local conditions, revitalize the stock, improve the quality, pay equal attention to upgrading existing products and developing new formats, and prevent blind launching to form new overcapacity. Adhere to industrial integration and comprehensive utilization, and try to rely on existing social tourism resources such as culture, education, sports, medical care, agriculture and forestry, mining, water conservancy, transportation, villages and towns, and blocks to develop mass leisure products and novel humanistic tourism products that are integrated with people's lives, and deepen resource sharing and industrial integration in promoting supply-side reform. " Wang Xingbin mentioned.

He said that the reform of the tourism supply side is a hard bone, which is both urgent and arduous and will run through the whole period of the 13 th Five-Year Plan. At present, the total national tourism economy has been considerable. Although the per capita possession needs to be improved, it is more important to optimize quality and efficiency. "It is not important to appropriately downplay the speed and scale indicators of industrial development, nor is it important to increase the growth rate by one percentage point or one percentage point, let alone compare them with each other. Creating' exciting and effective supply' and' reassuring product quality' should become the new mentality and new responsibility of tourists. "