Traditional Culture Encyclopedia - Travel guide - How to attract investment for tourist attractions?

How to attract investment for tourist attractions?

Yu Consulting, a Confucian, believes that under the current hot cultural tourism, on the one hand, tourists are faced with the dilemma of "not meeting people", on the other hand, high-quality tourist attractions are faced with the embarrassing situation of "less money, less fame and unattractiveness". Therefore, project investment and tourism project operation have become key issues. What business to recruit and how to attract investment are all issues that need systematic consideration.

According to the experience of Confucian consultants, the following questions must be considered in turn before attracting investment:

1. Why does the project attract investors?

Unique project landscape? Or is there a huge market? How to do the project? What is the profitability of the project? What is the return on investment?

2. What kind of customers should the project attract?

Not all projects need to find big businesses, and big businesses may not do well. Yu, a Confucian, believes that "adapting to local conditions and being just right" is the core of project investment promotion. Based on the development conditions of the project, fully understand the development opportunities and development level, have a relatively accurate positioning and judgment for potential tourists and potential merchants, and then carry out targeted investment promotion and publicity.

3. How to attract customers?

After the first two steps are done, it is time to connect with the target customers. So how to attract customers has become a key issue. Firstly, there must be attractive project recommendation documents, and secondly, there must be professional and perfect investment template (expression template). It must be clearly stated that "what is the business environment? What is the core attraction of the project? What is the business model? How high is the profit? What are the conditions for cooperation? Is there any preferential support policy? " And other core content.

Generally speaking, attracting investment is not a simple matter for attracting investment personnel, but a problem that should be systematically considered from the beginning of project planning and planning.

No matter how good the project is, it also needs a professional investment team. Similarly, it needs good project support and successful investment attraction, both of which are indispensable.