In 2020, "Northern Wuzhen" suffered a huge loss of1.70 billion yuan. Is it really just the impact of the epidemic?

Gubei water town, Wuzhen in the south. ?

According to the 2020 annual report, the star project Gubei Water Town accounted for 654.38+0.7 billion yuan in the loss of 232 million yuan in CYTS 2.32

In fact, due to the impact of the COVID-19 epidemic, the development of tourism in China has fallen to the bottom, falling into a freezing point.

Because the epidemic has restricted residents' travel and people's consumption. ?

Unemployed at home, unable to go out to work, many factories closed down, which indirectly affected the development of cultural tourism industry. ?

This is the inevitable development, not only in China, but also in the whole world. ?

But under the same circumstances, why did Gubei Water Town suffer such a serious loss?

What is the reason behind this?

On the one hand, the listing operation time and experience of the ancient town in the north are far less than that of Wuzhen.

Wuzhen has its own mature operation mode so far, but Gubei Water Town does not.

The off-season of Gubei Water Town is obvious, especially in the context of the epidemic in 2020, which highlights the shortcomings and defects of Gubei Water Town in its ability to resist risks.

On the other hand, the number of tourists in Gubei Water Town seems to have reached its peak and stagnated. ?

To this end, the designers of Wuzhen called for the development of cultural tourism to pay more attention to in-depth development. ?

In fact, the passenger flow in Gubei Water Town reached its peak in 20 17 and began to stagnate or even decline. ?

This is also one of the most questioned points about the current growth potential of Gubei Water Town. ?

Gubei Water Town should develop with characteristics and build its own signboard. ?

The cultural tourism industry is developing better and better, and more and more holiday resorts appear. ?

Why does Gubei Water Town keep tourists?

Many places have good mountains, water and scenery. If you want to be truly invincible, you can only increase your own connotation and charm.

We don't want to see the same thing. What we want to see is a cultural tourism industry with culture and characteristics.

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