World Tourism Ambassador Championship Finals Background

2 1 century will be the second golden age of tourism, and tourism will develop into the largest industry in the world.

Talib, Secretary-General of the United Nations World Tourism Organization? "China is an extremely important and special member of the World Tourism Organization. In recent years, China's tourism industry has developed rapidly, thanks to the China government's great attention to tourism and correct tourism development policies. "

He pointed out that in the context of the global financial crisis, the world tourism industry has maintained a good growth momentum in the past few years. In 20 12 years, the global tourism revenue increased by about 4.5%; The total number of overseas tourists in the world reached 654.38 billion, an increase of 42%, of which about 80 million came from China. For the first time in history, China has made great contributions to the world tourism.

China is also a tourist hotspot and the third largest tourist destination in the world, with 60 million people visiting China in 20 12. China is both a tourist source country and a tourist destination. Tourism has become one of the main economic pillars of China, and the government of China attaches great importance to the sustainable development of tourism. He spoke highly of China's political will and determination to make China a responsible tourist destination.

It is the first time in the world that the World Tourism Organization has set up five tourist observation stations in China to monitor and analyze the environmental, social and economic impacts of tourism.

The sustained growth of global tourism is related to the formation of tourism culture. Tourism has become a part of people's life and an inalienable right to life. The growth momentum of tourism will last for at least 20 years. Since the 16th National Congress of the Communist Party of China, the scale of China's tourism industry has been continuously expanded, the industrial system has been more perfect, the industrial quality has been continuously improved, the industrial functions have been continuously strengthened, and tourism highlights have appeared frequently, with remarkable achievements. In the past ten years, we have continuously promoted the innovative development of tourism around the theme of scientific development and the main line of changing development mode and deepening reform and opening up. Tourism has become an important force to adjust and optimize the national economic structure, promote the transformation of development mode, promote regional coordinated development and improve people's lives.

The State Council's "Opinions on Accelerating the Development of Tourism" puts forward that tourism should be cultivated into a strategic pillar industry of the national economy and a modern service industry that the people are more satisfied with, and clearly requires that by 2020, the scale, quality and efficiency of China's tourism industry will basically reach the level of a world tourism power. We predict that by 2020, China's tourism industry will reach a new level, forming the world's largest domestic tourism market and the world's largest outbound tourism market. Inbound tourism will remain in the forefront of the world, with the added value of tourism accounting for more than 5% of GDP, and tourism will truly become a strategic pillar industry of the national economy. At the same time, the modernization of tourism has made remarkable progress. China's tourism will develop into a new type of tourism which combines knowledge-intensive and labor-intensive, investment and human capital, and opening to the outside world and opening to the inside.