What is the prospect of the cultural tourism industry? How to do it well?

The state attaches great importance to promoting the development of cultural tourism industry, which has broad prospects.

What is cultural tourism?

Cultural tourism is not to play the banner of culture for travel, to kill a period of time; But for the sake of culture, I travel thousands of miles to experience and immerse myself in it, and get a unique sense of pleasure from it. In other words, what matters in cultural tourism is not the journey and destination, but the culture; In cultural tourism, tourism is a supporting role and culture is the master, which is the true connotation of cultural tourism.

Analysis of the added value of China's cultural industry and its proportion in GDP

According to the data of "Analysis Report on the Development Prospect of Cultural Industry and Investment Opportunities in Industrial Chain in China" released by Forward-looking Industry Research Institute, the added value of national cultural and related industries in 216 was 3,78.5 billion yuan, an increase of 13.% over the previous year (without deducting the price factor, the same below), which was 4.4 percentage points higher than the nominal growth rate of GDP in the same period; The proportion of GDP was 4.14%, an increase of .17 percentage points over the previous year. In 216, the culture and related industries maintained steady and rapid growth, and the proportion increased steadily, which played an important role in promoting economic transformation and upgrading and stable, healthy and sustainable development.

the added value of China's cultural industry and its proportion in GDP from 212 to 216

Source: Forward-looking Industry Research Institute

Rapid growth of domestic tourism market

In p>217, the domestic tourism market grew rapidly, the entry and exit markets developed steadily, and the structural reform on the supply side achieved remarkable results. The number of domestic tourists was 5.1 billion, an increase of 12.8% over the same period of last year; The total number of inbound and outbound tourists was 27 million, a year-on-year increase of 3.7%; The total tourism revenue in the whole year was 5.4 trillion yuan, an increase of 15.1%. According to preliminary calculation, the comprehensive contribution of national tourism to GDP was 9.13 trillion yuan, accounting for 11.4% of the total GDP. Tourism directly employed 28.25 million people, and tourism directly and indirectly employed 79.9 million people, accounting for 1.28% of the total employed population in China.

Statistics on the number of tourists and total income in China from 21 to 217

Source: Forward-looking Industry Research Institute

Cultural tourism is blocked

If China cultural tourism is a software, it must be matched with hardware to make it work perfectly, and this hardware is inter-provincial high-speed connectivity. Judging from the five provinces I have visited, the provinces with advanced transportation have achieved high-speed communication between counties, but they are still very pessimistic about the construction of large passages out of the province, which is not much different from the provinces with relatively backward transportation. Generally speaking, provinces are generally reluctant to build more cross-provincial passages.

At present, China's expressways are mainly built by local governments. For the sake of their own economic development, local governments often give priority to the construction of expressways connecting economically developed cities and provinces. However, in the construction of expressways connecting economically underdeveloped cities and provinces, they are afraid of paying their own money to build roads, which makes neighboring provinces take advantage. They prefer to take mountains as a pass and rivers as a card, rather than open more passages out of the province, which artificially hinders the economic and cultural traffic between regions and deeply regrets cultural tourists.

In fact, culture is not unique to a certain region, and almost all cultural tourism has cross-regional characteristics, such as Zen cultural theme cultural tourism, red cultural tourism, Hakka cultural tourism, Dabie Mountain cultural tourism, etc., all of which are distributed in inter-provincial regions. It is undoubtedly impossible to make a fuller connotation and a richer level if the transportation interconnection is delayed with the small abacus of putting local interests first and the feast of cultural tourism.

At present, the state has attached importance to the development of cultural tourism as a new economic growth point in the future. First, the planning and construction of inter-provincial high-speed kilometers have been transferred from the provinces to the central government, and all inter-provincial passages should be led by the central transportation department, which avoids the interference of regional localism; Second, we should strengthen the supervision and assessment of local governments in the more developed areas of inter-provincial regions, so that they can show their sincerity and courage to develop cultural tourism together without being afraid of others taking advantage, enjoy cultural resources and distribute cultural interests together, and make the cultural tourism drama more exciting!