The full text of the advertisement "Life is like a trip"

"Life is like a trip. You don't have to care about the destination. What you care about is the scenery along the way and the mood of watching the scenery. Liqun, let the soul travel. " This is Liqun's cigarette advertisement.

Extended data

Liqun is an old brand of Hangzhou Cigarette Factory, which was founded in 1960. 1995, in order to meet the market demand, the old brand was successfully renovated, and the products were recognized by consumers with "mellow and elegant" style. With the expansion of Liqun's products, market expansion and the accumulation of brand assets, Liqun's brand awareness and reputation continue to rise.

brand value

Recently, the "2006 China Most Valuable Brand Launch Conference" was held in Beijing. In 2006, the evaluation value of Liqun brand reached11kloc-0/000000 yuan, ranking 15 as the most valuable brand in China.

Liqun brand was founded in 1960. 1995, in order to meet the needs of the market, the old brand has been successfully transformed and positioned as a high-grade cigarette. This product has been widely recognized by consumers for its "mellow and elegant" style. In 2005, the sales volume of "Liqun" brand series products reached 325,000 cases, up by 26.3% year-on-year, and it became the largest selling brand among the same grade cigarette brands in China with the retail price of 150 yuan/case. In 2006, the total sales volume of Liqun brand is expected to exceed 400,000 cases.

"China's Most Valuable Brand" was jointly researched and published by Ruifu Global Ranking Information Group and Beijing Famous Brand Assets Appraisal Co., Ltd. The authoritative report on the most valuable brands in China was published 12 years ago, which is the longest-lasting brand research in China. Its purpose is to study the connotation and law of brand value, and to guide and promote China enterprises to create international brands.

Baidu encyclopedia: Liqun cigarettes