Influence of perceived quality of rural tourism on purchase intention of agricultural products

Perception of quality and freshness of agricultural products.

1. Perception of the quality of agricultural products: Tourists' perception of the quality of agricultural products in rural tourism directly affects their purchase intention. If tourists think that agricultural products are of good quality and taste, their willingness to buy these agricultural products will be enhanced. On the contrary, if the quality perception is not good, their purchase intention will be reduced.

2. Perception of the freshness of agricultural products: The freshness of agricultural products in rural tourism is also an important factor affecting tourists' purchase intention. If tourists think that agricultural products are fresh, their willingness to buy will increase. On the contrary, if the sense of novelty is not good, their purchase intention will be reduced.