How to understand the characteristics and functions of the tourism market

Characteristics of the tourism market: diversity, seasonality, volatility, and globality.

Diversity: reflected in the diversity of tourism product types, tourism purchase forms, and tourism exchange relationships.

Seasonality: Prominent seasonal characteristics caused by the imbalance of tourism leisure time and differences in natural conditions and climate conditions in tourist destination countries or regions.

Volatility: The tourism industry is demand-led, and there are various factors that affect demand, making the tourism market highly volatile. Changes in any factor will cause fluctuations in the tourism market.

Global: The tourism market is a developed and unified market, so it is global.

The functions of the tourism market: tourism product exchange function, tourism resource allocation function, tourism information feedback function, and tourism economic regulation function.

Tourism product exchange function: The tourism market is the link between tourism product producers and tourism demanders. Tourism product producers find buyers for their products through the market, and tourism demanders select and purchase the products they are interested in through the market.

Tourism resource allocation function: Only products that suit the needs of tourists will they be willing to buy. The tourism market can test the quality of tourism companies and their products to realize tourism resource allocation and provide tourists with products that are easy to accept and happy. consumption of tourism products.

Tourism information feedback function: The economic activities of tourists are reflected through market dynamics, and the tourism market transmits information through itself to provide a basis for the development planning or economic decision-making of the tourist destination country or region.

The regulating function of tourism economy: it is reflected in the tourism market regulating the balance of tourism supply and demand. Secondly, through market regulation, it realizes the optimal allocation of social and economic resources and rationally distributes labor.